Carrier pays tribute to its legacy of leading
with Heart, giving readers a "behind-the-curtain" view into its
unique Culture and rich history, championing the Leaders of
tomorrow
DALLAS, June 13,
2022 /PRNewswire/ -- Southwest Airlines
Co. (NYSE: LUV) (the "Company") is celebrating more than
50 years of putting People first by releasing a one-of-a-kind
Leadership book, "Leading with Heart: Living & Working the
Southwest Way." Starting today, Southwest® fans can
purchase this unique book, highlighting Living & Working the
Southwest Way as a set of fun and engaging Leadership tenets. This
book, which shares valuable lessons from iconic Southwest Leaders
past and present, is exclusively sold at Southwest® The
Store.
"This engaging collection of Leadership lessons—shared from the
perspectives of those who built our foundation and have led our
Company throughout the years—celebrates Southwest's decades-long
commitment to putting People first," said Bob Jordan, Chief Executive Officer for
Southwest Airlines. "We hope this book will inspire all readers to
lead by example, regardless of their title, job, or role in
life."
This special book represents the Company's unique approach to
Leadership, business, and life, based on more than five decades of
insights from Founder Herb Kelleher,
as well as President Emeritus Colleen
Barrett, Executive Chairman of the Board and former Chief
Executive Officer Gary Kelly, Chief
Executive Officer Bob Jordan,
President & Chief Operating Officer Mike Van de Ven, and many others.
"Our beloved Founder, Herb
Kelleher, described Southwest's take on Leadership best when
he said, 'We think everybody is a Leader no matter what their job
is. They're setting an example by their conduct, and they should be
inspirational.' In other words, everyone has the innate ability to
be a positive influence in the lives of those around them, and we
want to foster and nurture those qualities," said Gary Kelly, Executive Chairman of the Board and
former Chief Executive Officer for Southwest Airlines. "The
intention of this book is about sharing the unique Southwest
approach to Leadership."
As Southwest turns 51 years old this week, the Company
celebrates its legacy of Leadership with the release of "Leading
with Heart" to give readers a "behind-the-curtain" view into the
beginnings of the Company's unique Culture and how it's maintained
by the carrier's Employees. This Fun-LUVing book is full of
meaningful lessons and interesting anecdotes from Leaders
throughout Southwest's rich history to help readers find useful
insights for their workplaces and daily lives. It features a
special foreword by Executive Chairman of the Board and former
Chief Executive Officer Gary Kelly
and it's endorsed by authors Patrick
Lencioni, Dave Ramsey, and
Ken Blanchard, as well as by Coach
Lou Holtz and Brian Brim, Ed.D.
"Leading with Heart" is the second of two exclusive books
Southwest published to commemorate the Company's colorful history
and impactful legacy. The first is "50 Years. One Heart."—a coffee-table book showcasing 50
important objects and artifacts accompanied by short stories from
Southwest's history—released last December.
About "Leading with Heart: Living & Working the Southwest
Way"
- Hardcover chapter book
- 6 x 9 inches
- 208 pages
- Available exclusively at Southwest The Store for $20 (plus tax and shipping)
- Represents Southwest Airlines guide to Leadership, business,
and life, based on insights from Founder Herb Kelleher, as well as President Emeritus
Colleen Barrett, Executive Chairman
and former Chief Executive Officer Gary
Kelly, Chief Executive Officer Bob
Jordan, President & Chief Operating Officer Mike Van de Ven, and other impactful Southwest
Leaders past and present
- Features a special foreword by Executive Chairman of the Board
and former Chief Executive Officer Gary
Kelly
- Endorsed by authors Patrick
Lencioni, Dave Ramsey, and
Ken Blanchard, as well as by Coach
Lou Holtz and Brian Brim, Ed.D.
- Great for Southwest fans, leaders, businesspeople, and
higher-education students
- The second of two books released in celebration of Southwest's
more than 50 years of service
Continuing the Celebration
Southwest further
celebrates its 51st birthday and national holiday, Wanna Get Away
Day, with Customers this week by offering a daily sweepstakes
counting down the days until its official birthday on June 18. Customers can enter by visiting
WannaGetAwayDay.com1.
1NO PURCHASE NECESSARY TO ENTER OR
WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
WINNING. Open to legal residents of 50 United States and
the District of Columbia
(excluding Alaska, Florida, New
York, and Rhode Island) age
19 or older at time of entry. Void where
prohibited. Limit one entry per person. All fields must be
completed. Approximate retail value of prize: $200,180.00. For complete details and
Official Rules, visit WannaGetAwayDay.com. By
submitting this entry, you agree to the Official Rules. By
entering, information collected will be used in accordance with
Sponsor's Privacy Policy at
Southwest.com/privacy. Sponsor: Southwest Airlines Co.,
2702 Love Field Drive, Dallas, TX
75235. Enter by June 18, 2022,
11:58:59 p.m. CT.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most
admired and awarded airlines, offering its one-of-a-kind value and
Hospitality at 121 airports across 11 countries. Celebrating its
50th Anniversary in 2021, Southwest took flight in 1971 to
democratize the sky through friendly, reliable, and low-cost air
travel and now carries more air travelers flying nonstop within
the United States than any other
airline1. Based in Dallas and famous for an Employee-first
corporate Culture, Southwest maintains an unprecedented record of
no involuntary furloughs or layoffs in its history. By empowering
its nearly 59,0002 People to deliver unparalleled
Hospitality, the maverick airline cherishes a passionate loyalty
among as many as 130 million Customers carried a year. That formula
for success brought industry-leading prosperity and 47 consecutive
years3 of profitability for Southwest
Shareholders (NYSE: LUV). Southwest continues to develop tangible
steps toward an environmental sustainability goal of achieving
carbon neutrality by 2050, including offering an opportunity for
Customers to contribute toward helping Southwest offset its carbon
emissions. For more information, please
visit Southwest.com/wannaoffsetcarbon. Learn more
at Southwest.com/citizenship about how Southwest Airlines leverages
a unique legacy and mission to serve communities around the
world.
1) U.S. Dept. of Transportation most recent reporting of
domestic originating passengers boarded
2) fulltime-equivalent active Employees
3) 1973-2019 annual profitability
View original content to download
multimedia:https://www.prnewswire.com/news-releases/southwest-airlines-releases-one-of-a-kind-leadership-book-leading-with-heart-living--working-the-southwest-way-celebrating-more-than-50-years-of-putting-people-first-301566969.html
SOURCE Southwest Airlines Co.