The #1 Clinical antiperspirant and most awarded
whole body deodorant brand addresses sweat and body odor challenges
during menopause
In time for Women’s Health Month in May, Secret, a leading brand
in women’s personal care, is shining a spotlight on menopause, a
subject that has largely remained taboo despite it being a natural
phase of life for all women. To encourage more conversation on
menopause and support for all women, Secret is joining forces with
Tamsen Fadal, menopause advocate and author of The New York Times
Best Seller How to Menopause. This partnership aims to equip women
with the tools they need to better manage symptoms like hot flashes
and night sweats, and the transition into perimenopause and
menopause.
This press release features multimedia. View
the full release here:
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As an official charity partner of Let’s
Talk Menopause, Secret collaborated with Tamsen Fadal on a special
episode of the organization’s “Hello Menopause!” podcast hosted by
Stacy London. Available now.
The new Secret Whole Body Dry Feel Deodorant is the brand’s
first aluminum-free sweat control deodorant that delivers 24/7
protection from pits to privates, utilizing plant-based ingredients
to absorb sweat and neutralize odor. As a complement, the new
Secret Clinical Dry Spray provides proven sweat protection,
offering 2x more protection than ordinary antiperspirants. Its
weightless, quick-drying formula leaves no residue, ensuring
comfort and confidence throughout the day or night. Applying this
duo before bedtime helps tackle odor-causing bacteria and provides
up to 10 hours of overnight dry feel so women wake up feeling
fresh.
“There are many symptoms associated with menopause and one of
the most common is persistent body odor,” said Tamsen Fadal, New
York Times Bestselling author of How to Menopause. “Personally,
this symptom affected me the most which is one of the reasons why I
teamed up with Secret because I want to empower women to
confidently navigate the changes their bodies are going through.
Secret is an important part of my daily regimen, and I hope this
helps other women be better equipped to manage similar symptoms as
well.”
To further its commitment, Secret is an official charity partner
of Let’s Talk Menopause, a national non-profit organization
invested in changing the conversation around menopause, so women
get the information they need and the healthcare they deserve.
Secret collaborated with Tamsen Fadal on a special episode of the
organization’s “Hello Menopause!” podcast, which is hosted by style
expert, entrepreneur and fierce advocate for women’s health, Stacy
London. Available on April 30, the conversation dives into their
personal experiences and the latest research on menopause as they
discuss all things body odor, hot flashes, and more.
“We recognize that menopause is a natural and significant stage
in a woman's life, deserving of celebration and support, not stigma
or shame. Partnering with a brand like Secret is a natural
extension of our mission at Let's Talk Menopause,” says Samara
Daly, Let’s Talk Menopause Co-Founder. “Just as Secret has always
been a reliable partner for women in their everyday lives, we are
committed to providing access to essential resources, fostering
open and honest conversations, and championing a positive and
empowering narrative around menopause.”
Every woman's menopause journey is unique, but being prepared
for changes like hot flashes, night sweats, and body odor can help
women better manage these symptoms. Secret Clinical Antiperspirant
and Whole Body Dry Feel Deodorant provide all-day freshness
everywhere – from your pits to your chest, inner thighs, back and
feet.
“For many women, menopause can feel isolating, but women don’t
have to go through it alone,” says Kate DiCarlo, Senior
Communications Director, Personal Care, Procter & Gamble.
“Together with our partners, Secret empowers women and communities
through resources and support, including providing products they
can rely on, so that they feel confident every day no matter
what.”
“Menopause is not having a moment; it’s having a movement,”
shared Tamsen. The New York Times Bestseller, How to Menopause, is
available in bookstores and retailers nationwide. Now on its third
season, Hello, Menopause! features real menopause stories with real
people and is available on Spotify, Amazon Music and Apple
Podcasts.
Secret Deodorant is available at major retailers nationwide. For
more information visit Secret.com.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About Let’s Talk Menopause
Let's Talk Menopause (LTM) is a national nonprofit organization
invested in destigmatizing menopause and changing the conversation
around it, so women get the information they need and the
healthcare they deserve. LTM aims to empower women to navigate all
stages of menopause, advocate for comprehensive menopause care to
become a medical community standard, educate the public, and help
women in the menopause transition find inclusive, compassionate
community and support.
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version on businesswire.com: https://www.businesswire.com/news/home/20250501546702/en/
Secret Deodorant Press Team Citizen Relations
secret@citizenrelations.com
Procter and Gamble (NYSE:PG)
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