- Partnership will bring growth opportunities for new brands
and expand the assortment on Target Plus, the retailer's
invite-only, third-party online marketplace
- Select Shopify merchants will feature both online and in
Target stores nationwide
MINNEAPOLIS, June 24,
2024 /PRNewswire/ -- Target Corporation (NYSE:
TGT) today announced a partnership with global commerce platform
Shopify to offer a selection of its popular merchants and their
products on Target Plus, the retailer's third-party, highly curated
digital marketplace. The new partnership with Shopify will expand
Target Plus through a hand-selected assortment of new and on-trend
products and brands like True Classic, Caden Lane and more, giving consumers even more
options to explore at affordable prices and with exceptional
quality. Target also will be the first mass retailer to work with
Shopify to bring select merchants' products into its physical
stores in the months to come, offering shoppers even more new
brands to discover.
Shopify merchants in the U.S. can apply to sell online on Target
Plus through Marketplace Connect — an app enabling merchants to
seamlessly sell and manage orders on leading marketplaces like
Target Plus. "Target Plus invites consumers to explore a curated
collection of products from vendors we trust, so they can shop our
assortment with confidence," said Cara
Sylvester, executive vice president and chief guest
experience officer, Target. "Our partnership with Shopify extends
the breadth of thoughtfully designed and affordable items available
to discover and enjoy as part of Target's distinctive mix of brands
shoppers love."
"It's table stakes for merchants to be everywhere customers are,
and as the world's leading retail operating system, we make it
easier and more accessible for brands to sell directly to their
customers on the best channels," said Harley Finkelstein, president of Shopify.
"Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of
new loyal customers and take their business to the next level."
More on Target Plus
Launched in 2019, Target Plus has helped consumers discover a
thoughtfully selected assortment of new products that reflect the
quality and value they expect from Target. The retailer's team of
curation experts helps grow its assortment on Target.com quickly by
adding trending, premium, direct-to-consumer and national brands
consumers know and love. This continues today, as the Target Plus
marketplace features more than 2 million products from brands like
Ruggable, Crocs, Maui Jim, Timberland and more, ranging from
home and sporting goods to apparel, from more than 1,200 partners
chosen by Target's in-house team to complement its existing
assortment.
New brands, same amazing savings
Another compelling perk of shopping Target Plus brands on
Target.com is that consumers can apply their favorite Target
perks, like 5%* off with a Target Circle Card, free shipping with
orders over $35, and free returns, in
the same trusted environment they already know and love.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center.
*Restrictions apply. Subject to application approval and
identity verification. See Target.com/CircleCard for
program rules and details.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/target-and-shopify-partner-to-help-consumers-discover-and-shop-an-expanded-assortment-on-targetcom-302179701.html
SOURCE Target Corporation