Nextdoor and Verizon Celebrate National Neighbor Day with New Insights That Reveal the Most Impactful Acts of Kindness in the Community
28 Septembre 2022 - 12:00PM
Business Wire
Culminating a month-long initiative to
encourage neighborhood connection, new insights from a joint study
with kindness.org explore acts of kindness to neighbors
Today, Nextdoor (NYSE:KIND) and Verizon (NYSE:VZ) celebrate
National Neighbor Day with the release of new insights that shed
light on the most impactful acts of kindness to neighbors. Through
a joint research study with kindness.org, these initial insights
reveal the overall kindest, as well as the most cost-effective kind
acts people can do for those in their communities.
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Nextdoor and Verizon celebrate National
Neighbor Day with new insights that reveal the most impactful acts
of kindness in the community (Graphic: Business Wire)
Conducted through a survey of over 5,000 participants in August
2022, this initial exploration studied the perceived kindness of a
collection of 385 acts, but also their perceived cost to the actor
in terms of time, effort, expense and the overall benefit to the
recipient. This approach enabled a further calculation of each
act’s cost-benefit ratio, or overall ‘cost-effectiveness.’ To
inspire participation in National Neighbor Day, the following
insights reveal the overall ‘Kindest Acts’ one can plan to do for
their neighbors:
Top 10 Overall Kindest Acts to Do for Neighbors
- Pay for a neighbor’s groceries at the supermarket
- Donate money to a neighbor
- Donate diapers to a neighbor
- Buy extra school supplies for a neighbor
- Remind a neighbor that they matter
- Accept a neighbor as they are
- Organize or join local park and beach clean ups
- Tell a neighbor what a positive difference they made to someone
else’s life
- Mow the lawn for a neighbor
- Surprise a neighbor with their favorite things
Delving further into the perceived balance of cost and benefit,
the research also defined the most cost-effective acts of kindness
for neighbors, revealing the high value of gestures that come from
the heart rather than the wallet.
Top 10 Most Cost-effective Kind Acts to Do for
Neighbors
- Compliment a neighbor
- Remind a neighbor that they matter
- Accept a neighbor as they are
- Tell a neighbor what a positive difference they made to someone
else’s life
- Donate items they no longer need or use
- Write a list of lovely things about a neighbor
- Arrive at meetings with a neighbor on time
- Pray for a neighbor
- Return a borrowed book to a neighbor
- Bring attention to the accomplishments of a neighbor
“As communities are navigating inflation and economic
challenges, these findings are a clear reminder that simple acts of
kindness come at little cost, and are a powerful way to strengthen
our neighborhoods,” said Sarah Friar, Chief Executive Officer,
Nextdoor. “Offering a thoughtful word or simply reaching out to
your neighbor builds important connections in our communities so
that everyone has a neighborhood they can rely on.”
“We all have the capacity for kindness – but we don’t always act
on it,” said Krista Bourne, chief operating officer of Verizon
Consumer Group. “We hope the results of this research will showcase
just how easy and cost effective it is to be kind - and for people
to take action. Whether you are at the store, at work or in your
neighborhood, we can all use a little more kindness.”
“Kindness is a great way to kickstart cooperative relationships
with neighbors. We hope these recommended acts of kindness will
help make everyone’s community a kinder place to be,” said Dr
Oliver Scott Curry, Chief Science Officer for kindness.org.
Today’s Neighbor Day insights come at the end of a month-long
initiative: The Big Neighborhood MeetUp. Throughout September,
Nextdoor and Verizon hosted free all-age events in neighborhoods in
Chicago, Houston, Raleigh and Oakland for an afternoon of fun,
food, games, and reconnecting with their community. These inspired
tens of thousands of people nationwide to join the ‘MeetUp’
movement by creating their own events and activities within their
own neighborhoods. From simple coffee dates to full-fledged
festivals, these home-grown MeetUps showcased the flavor and
personality of their communities, including backyard BBQs, outdoor
concerts, sports viewing parties, game nights, community garage
sales and many more.
Additionally, the two companies will bring a fifth
#BigNeighborhoodMeetUp to New York’s Advertising Week, with a
luncheon and panel discussion on October 19th diving deeper into
these insights and the impact of kind acts on building stronger,
more connected communities.
To learn more about the Nextdoor and Verizon commissioned study
with Kindness.org, visit Nextdoor’s Insights Hub at
https://business.nextdoor.com/en-us/enterprise/insights. To learn
more about the initiative to build stronger, more connected
neighborhoods, go to https://bigneighborhoodmeetup.com. For the
latest news and updates surrounding The Big Neighborhood MeetUp,
follow Nextdoor, Instagram, Facebook, TikTok, and Twitter,
#BigNeighborhoodMeetUp, and access the compilation video at:
https://www.youtube.com/watch?v=1c3EXdd1s5I
About Nextdoor
Nextdoor (NYSE: KIND) is where you connect to the neighborhoods
that matter to you so you can belong. Kindness is core to our
purpose: to cultivate a kinder world where everyone has a
neighborhood they can rely on. Neighbors around the world turn to
Nextdoor daily to receive trusted information, give and get help,
get things done, and build real-world connections with those nearby
— neighbors, businesses, and public services. Today, neighbors rely
on Nextdoor in more than 295,000 neighborhoods across 11 countries.
In the U.S., nearly 1 in 3 households uses the network. Nextdoor is
based in San Francisco. For additional information and images:
nextdoor.com/newsroom.
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Nextdoor Media Relations: press@nextdoor.com
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