Today, Nextdoor and Verizon celebrate National Neighbor Day with
the release of new insights that shed light on the most impactful
acts of kindness through the lens of neighbors. Through a joint
research study with Kindness.org, these initial insights reveal the
most effective, appreciated and most cost-effective ways that
neighbors can spread kindness in their communities - defined as
acts that have the highest perceived benefits relative to the
personal cost of performing them. The full results of this study
will be released later this fall.
Conducted through a survey of over 5,000 participants in August
2022, this initial exploration studied the perceived kindness of a
collection of 385 acts, but also their perceived cost to the actor
in terms of time, effort, expense and the overall benefit to the
recipient. This approach enabled a further calculation of each
act’s cost-benefit ratio, or overall ‘cost-effectiveness’. To
inspire participation in National Neighbor Day, the following
insights reveal the overall ‘Kindest Acts’ one can plan for their
neighbors:
Top 10 Overall Kindest Acts
for NeighborsPay for a neighbor’s groceries at the
supermarketDonate money to a neighborDonate diapers to a
neighborBuy extra school supplies for a neighborRemind a neighbor
that they matter Accept a neighbor as they areOrganize or join
local park and beach clean upsTell a neighbor what a positive
difference they made to someone else’s lifeMow the lawn for a
neighborSurprise a neighbor with their favorite things
Delving further into the perceived balance of cost, benefit and
impact, the research also defined the most-effective acts of
kindness for neighbors, revealing the high value of gestures that
come from the heart rather than the wallet.
Top 10 Most Cost-effective
Kind Acts to Do For NeighborsCompliment a neighborRemind a
neighbor that they matterAccept a neighbor as they areTell a
neighbor what a positive difference they made to someone else’s
life Donate items they no longer need or useWrite a list of lovely
things about a neighborArrive at meetings with a neighbor on time
Pray for a neighborReturn a borrowed book to a neighborBring
attention to the accomplishments of a neighbor
“We all have the capacity for kindness – but we don’t always act
on it,” said Krista Bourne, chief operating officer of Verizon
Consumer Group. “We hope the results of this research will showcase
just how easy and cost effective it is to be kind - and for people
to take action. Whether you are at the store, at work or in your
neighborhood, we can all use a little more kindness.”
“As communities are navigating inflation and economic challenges
these findings are a clear reminder that simple acts of kindness
come at little cost, and are a powerful way to strengthen our
neighborhoods,” said Sarah Friar, Chief Executive Officer,
Nextdoor. “Offering a thoughtful word or simply reaching out to
your neighbor builds important connections in our communities so
that everyone has a neighborhood they can rely on.”
“Kindness is a great way to kickstart cooperative relationships
with neighbors. We hope these recommended acts of kindness will
help make everyone’s community a kinder place to be,” said Dr
Oliver Scott Curry, Chief Science Officer for kindness.org.
Verizon’s #ACallForKindness campaign inspires kind acts through
a multifaceted approach that leverages research, inspires people
through art, educates people through kindness experts, and provides
opportunities for people to quickly and easily choose kindness, no
matter who they are or where they live. Visit verizon.com/kindness
to take the kindness pledge and learn how you can choose kindness
today.
Today’s Neighbor Day insights come at the end of a month-long
initiative: The Big Neighborhood MeetUp. Throughout September,
Nextdoor and Verizon hosted free all-age events in neighborhoods in
Chicago, Houston, Raleigh and Oakland for an afternoon of fun,
food, games, and reconnecting with their community. These inspired
tens of thousands of people nationwide to join the ‘MeetUp’
movement by creating their own events and activities within their
own neighborhoods. From simple coffee dates to full-fledged
festivals, these home-grown MeetUps showcased the flavor and
personality of their communities, including backyard BBQs, outdoor
concerts, sports viewing parties, game nights, community garage
sales and many more.
Additionally, the two companies will bring a fifth
#BigNeighborhoodMeetUp to New York’s Advertising Week, with a panel
discussion on October 19th diving deeper into these insights and
the impact of kind acts on building stronger, more connected
communities.
To learn more about the Nextdoor and Verizon commissioned study
with Kindness.org, visit Nextdoor’s Insights Hub at
https://business.nextdoor.com/en-us/enterprise/insights. To learn
more about the initiative to build stronger, more connected
neighborhoods, go to https://bigneighborhoodmeetup.com. For the
latest news and updates surrounding The Big Neighborhood MeetUp
follow Nextdoor, Instagram, Facebook, TikTok, and Twitter,
#BigNeighborhoodMeetUp.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology and communications services. Headquartered in New York
City and with a presence around the world, Verizon generated
revenues of $133.6 billion in 2021. The company offers data, video
and voice services and solutions on its award-winning networks and
platforms, delivering on customers’ demand for mobility, reliable
network connectivity, security and control.
About Nextdoor
Nextdoor (NYSE: KIND) is where you connect to the neighborhoods
that matter to you so you can belong. Kindness is core to our
purpose: to cultivate a kinder world where everyone has a
neighborhood they can rely on. Neighbors around the world turn to
Nextdoor daily to receive trusted information, give and get help,
get things done, and build real-world connections with those nearby
— neighbors, businesses, and public services. Today, neighbors rely
on Nextdoor in more than 295,000 neighborhoods across 11 countries.
In the U.S., nearly 1 in 3 households uses the network. Nextdoor is
based in San Francisco. For additional information and images:
nextdoor.com/newsroom.
VERIZON’S ONLINE MEDIA CENTER: News releases,
stories, media contacts and other resources are available at
verizon.com/news. News releases are also available through an RSS
feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
Media contact:Andrew
Testaandrew.testa@verizon.com973-224-2081
Verizon Communications (NYSE:VZ)
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