Zeta Global and Yahoo Team Up to Drive Marketing Impact for Global Brands
19 Septembre 2024 - 3:05PM
Business Wire
Zeta Marketing Platform brings next-generation
AI capabilities to enhance Yahoo marketing and amplify precision
and reach for brands
Zeta Global (NYSE: ZETA), the AI-powered marketing Cloud, and
Yahoo, a global media and tech company that serves as the trusted
guide to the internet for hundreds of millions of people globally,
today announced plans to migrate Yahoo’s email marketing to the
Zeta Marketing Platform (ZMP). Additionally, Zeta’s Data Cloud is
now interoperable with Yahoo ConnectID, enabling Yahoo DSP users to
seamlessly activate audiences to deliver higher returns on
investment.
"As Yahoo continues its transformation, we believe Zeta is the
right partner to enable us to continue putting our customers first.
Their differentiated data, innovative marketing technology, and
world-class team will support the scale, complexity, and precision
we need to enhance our user experiences and strengthen brands’
efficiency and effectiveness on our industry-leading properties,”
said Matt Sanchez, President & GM of Yahoo Home Ecosystem.
Zeta Co-Founder, Chairman and CEO David A. Steinberg noted, “We
are thrilled to be joining forces with one of the most iconic
companies in technology and to be part of their transformation
story. Zeta’s next generation platform, with AI at its core,
empowers Yahoo to engage its members with more individualized
messages that distill the uniqueness of Yahoo’s content. Zeta’s
ability to scale at unprecedented speed will benefit Yahoo as it
accelerates its investment in content and member engagement.”
Together, both companies will join forces to provide:
- Intelligence-Powered Marketing on ZMP: Zeta will partner
with Yahoo’s marketing team to migrate its member database and
marketing automation to the ZMP. This integration will enhance
Yahoo’s marketing with advanced customer intelligence, enabling
personalized experiences and boosting attention share. Zeta will
send billions of AI-powered personalized emails each quarter, using
data-driven insights for strategic decisions like send times,
content recommendations, and multi-channel engagement. This will
result in emails across Yahoo’s key verticals-News, Sports,
Finance, Life, and Entertainment.
- Integration of Yahoo DSP into the ZMP: The ZMP is
integrated with Yahoo ConnectID, Yahoo’s future-proof identifier
for signal loss to unify customer and prospect data across paid and
owned marketing channels in a privacy-centric way. By enhancing
Yahoo DSP with Zeta’s advanced audience targeting capabilities, the
integration will streamline benefits for joint clients and position
both companies to expand market share in a dynamic landscape.
- Joint Intent-Powered Audiences: The Zeta Data Cloud will
be interoperable with ConnectID, allowing for the creation of
unique intent-based audiences. Now, joint Zeta and Yahoo
advertisers will gain access to comprehensive insights into
customer intent, location intelligence, and psychographics,
enabling more impactful marketing strategies that deliver
high-value audiences and premium inventory through the optimal
channels and timing, maximizing engagement and return on
investment.
Yahoo CEO, Jim Lanzone, will join Zeta Global CEO and Chairman,
David Steinberg, on the mainstage at Zeta Live on September 26 to
discuss the transformative processes that are revitalizing Yahoo,
including cutting-edge technologies, redefining brand growth, and
fostering a culture of innovation. The session kicks off Zeta Live,
the premier AI and marketing event, which includes a full day of
sessions from visionaries, some of the most well-known names in
business, and iconic keynotes all under one roof to inform, engage
and most importantly, inspire Zeta customers and the marketing
community. To participate in the free virtual experience, register
here.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
About Yahoo
Yahoo serves as a trusted guide for hundreds of millions of
people globally, helping them achieve their goals online through
our portfolio of iconic products. For advertisers, Yahoo
Advertising offers omnichannel solutions and powerful data to
engage with our brands and deliver results. To learn more about
Yahoo, please visit yahooinc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240919710763/en/
Media Contacts James A. Pearson, jpearson@zetaglobal.com
Brenden Lee, brenden.lee@yahooinc.com
Zeta Global (NYSE:ZETA)
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