/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO
UNITED STATES WIRE
SERVICES/
Zonetail provides access to a rapidly
expanding market of over 110,000 households to Fire & Flower
and the Pineapple Express delivery platform
TORONTO, May 10, 2022
/CNW/ - Fire & Flower Holdings Corp. ("Fire &
Flower" or the "Company") (TSX: FAF) (OTCQX: FFLWF), a
leading cannabis consumer retail and technology platform announced
today that its wholly owned delivery and logistics subsidiary,
Pineapple Express Delivery Inc. ("Pineapple Express") has
entered into an agreement with Zonetail Inc. ("Zonetail")
(TSXV: ZONE) (OCTQB: ZTLLF) to provide cannabis delivery services
to users of the Zonetail residential platforms.
Zonetail's high-rise residential platforms connect residents of
condos and apartments to the amenities and services of their
building through the convenience of their personal mobile device.
Using Zonetail's platform, residents can access the building's
community news and activity feeds, community calendar, document
libraries, book building amenities, such as visitor parking or the
elevator, create and track maintenance requests, and access links
to pay their rent or monthly maintenance dues. It digitizes the
communications between property management and the residents.
Included on the Zonetail platform is a marketplace, highlighting
the businesses and services that residents need. Through Zonetail's
unique age-gated section, Fire & Flower cannabis stores will
now be the exclusive provider of cannabis to users of the platform
and deliveries will be fulfilled through Pineapple Express to
households across Canada and in
the U.S. where it is legal to do so.
As the hotel industry continues to rebound from the effects of
COVID, Zonetail's expected relaunch of its hotel and travel
platform is also planned to include Fire & Flower and Pineapple
Express to provide cannabis delivery directly to hotel guests.
"Building our base of monthly active users is key to advancing
our vision of Deliver Cannabis to the World. The Zonetail agreement
is an innovative way to access cannabis consumers in major urban
centres and those that are travelling to jurisdictions where legal
recreational cannabis is available," shared Trevor Fencott, Chief Executive Officer of Fire
& Flower. "We look forward to building this partnership and
focused growth on digitally-engaged consumers."
"Pineapple Express is the leader in cannabis delivery and we are
excited to offer cannabis delivery to the highly engaged users of
our platform," shared Mark Holmes,
Chief Executive Officer of Zonetail. "Working with Fire &
Flower and Pineapple Express was a natural choice for Zonetail,
given the scale of their retail distribution network and ability to
rapidly deliver cannabis directly to consumers doors."
Deliveries will begin in the Greater
Toronto Area in the coming weeks and users of the Zonetail
platform will be notified of the availability of the delivery
service at the Company's earliest opportunity.
About Fire & Flower
Fire & Flower is a leading, technology-powered, adult-use
cannabis retailer with more than 100 corporate-owned stores in its
network. The Company leverages its wholly-owned technology
development subsidiary, Hifyre, to continually advance its
proprietary retail operations model while also providing additional
independent high-margin revenue streams. Fire & Flower guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the Hifyre digital
retail and analytics platform empowers retailers to optimize their
connections with consumers. The Company's leadership team combines
extensive experience in the technology, logistics, cannabis and
retail industries.
Through the strategic investment of Alimentation Couche-Tard
Inc. (owner of Circle K convenience stores), the Company has set
its sights on global expansion as new cannabis markets emerge and
is poised to expand into the United
States when permitted through its strategic licensing
agreement with Fire & Flower U.S. Holdings upon the occurrence
of certain changes to the cannabis regulatory regime.
Fire & Flower is a multi-banner cannabis retail operator
that owns and operates the Fire & Flower, Friendly Stranger,
Happy Dayz and Hotbox brands. Fire & Flower Holdings Corp. owns
all issued and outstanding shares in Fire & Flower Inc. and
Friendly Stranger Holdings Corp., licensed cannabis retailers that
own and operate cannabis retail stores in the provinces of
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory.
Fire & Flower's wholly owned subsidiary, Pineapple Express
Delivery, has over 15 years of experience offering same-day
60-minute delivery services in multiple industries across
Canada. Pineapple Express Delivery
offers a personalized experience for its customers and has
established in-depth security and delivery protocols to facilitate
same-day delivery of medical and recreational cannabis across the
country.
To learn more about Fire & Flower, visit
www.fireandflower.com.
To learn more about Pineapple Express Delivery,
visit www.pineappleexpressdelivery.com.
About Zonetail
Zonetail Inc. (TSXV: ZONE) (OTCQB: ZTLLF) is a mobile platform
and market network that enables high-rise residents to better
manage their homes by connecting people to products, amenities and
services. Our Mission is to provide a state-of-the-art mobile
platform that enables high-rise residents to better manage their
homes by connecting people to products, amenities, and
services. And our Vision is to build a critical mass of
users in the hard-to-reach, high rise residential vertical, through
a unique mobile market network model – providing
vital information, products, and services at the tap of a
screen. We are the search engine to optimize you home.
Zonetail also has a partnership with AAHOA, the largest
association of hotels in the world representing approximately
35,000 hotels and 65% of the U.S. hotel market. The Company expects
to relaunch its hotel vertical when market conditions within the
hotel industry have rebounded after COVID.
To learn more about Zonetail, visit
https://www.zonetail.com.
CAUTIONARY STATEMENT REGARDING
FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking
information within the meaning of applicable Canadian securities
laws ("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur. These
statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the date the
statements are made based on information then available to the Fire
& Flower. Various factors and assumptions are applied in
drawing conclusions or making the forecasts or projections set out
in forward-looking statements. Forward-looking statements are
subject to and involve a number of known and unknown, variables,
risks and uncertainties, many of which are beyond the control of
Fire & Flower, which may cause Fire & Flower's actual
performance and results to differ materially from any projections
of future performance or results expressed or implied by such
forward-looking statements. Such factors, among other things,
include: regulatory and other approvals or consents; fluctuations
in general macroeconomic conditions; fluctuations in securities
markets; the impact of the COVID-19 pandemic; the ability of the
Company to successfully achieve its business objectives and
political and social uncertainties.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct. Although the
forward-looking statements contained in this news release are based
upon what management of the Company believes, or believed at the
time, to be reasonable assumptions, the Company cannot assure
shareholders that actual results will be consistent with such
forward-looking statements, as there may be other factors that
cause results not to be as anticipated, estimated or intended.
Readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
Additional information regarding risks and uncertainties relating
to the Company's business are contained under the heading "Risk
Factors" in the Company's annual information form dated
April 26, 2022 filed on its issuer
profile on SEDAR at www.sedar.com.The forward-looking statements
contained in this press release are made as of the date of this
press release, and the Company does not undertake to update any
forward-looking statements that are contained or referenced herein,
except in accordance with applicable securities laws.
No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained
herein.
SOURCE Fire & Flower Holdings Corp.