Fire & Flower Leverages Pineapple Express
Delivery operations and Hifyre technology offering quick
and convenient delivery within the hour
/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO
UNITED STATES WIRE SERVICES/
TORONTO, May 19, 2022
/CNW/ - Fire & Flower Holdings Corp. ("Fire &
Flower" or the "Company") (TSX: FAF) (OTCQX: FFLWF), a
leading cannabis consumer retail and technology platform announced
today that it launched Firebird Delivery (or "Firebird") in
Toronto, Kingston, London, Ottawa, Oshawa, Guelph, and North
Bay, Ontario. The expansion of the Company's current
delivery program will leverage Pineapple Express Delivery's
CannDeliv™ routing technology and logistics expertise to power
strategic fulfillment by Fire & Flower's retail network with
same-day delivery windows and a new "Rush Delivery" option
estimated within one hour.
Firebird Delivery leverages Hifyre consumer data offering
customers a large cannabis and accessories menu tailored by their
past purchases. Firebird also includes value-oriented Spark Member
Prices and free same-day delivery for Spark Perks
members1. Once a customer places an order with Firebird,
they can track their delivery from processing and fulfillment to
driver pick-up and drop-off.
"Firebird Delivery is the fastest and most reliable delivery
service in the Ontario cannabis
market," said Trevor Fencott, Chief
Executive Officer of Fire & Flower. "We are the first cannabis
retailer to offer delivery within an hour and we expect this
offering will encourage legacy consumers – who value convenient
service at a competitive price – to become loyal Firebird
customers."
Firebird Delivery launched first in Ontario, and will launch soon in Alberta, Manitoba, Saskatchewan, and other markets.
More details on the Spark Perks Member Pricing expanded program
is available on the Fire & Flower website at
fireandflower.com/MemberPrice.
______________________________
|
1 Terms and
conditions apply.
|
About Firebird Delivery
Firebird Delivery is a recreational cannabis delivery service,
servicing the province of Ontario,
including Kingston, London, Ottawa, Toronto, Hamilton, Guelph and North
Bay. Firebird provides a safe, fast and convenient way to
purchase affordable cannabis, with free same-day delivery and Rush
Delivery within the hour.
To learn more about Firebird Delivery, visit
www.firebirddelivery.com.
About Fire & Flower
Fire & Flower is a leading, technology-powered, adult-use
cannabis retailer with more than 100 corporate-owned stores in its
network. The Company leverages its wholly-owned technology
development subsidiary, Hifyre, to continually advance its
proprietary retail operations model while also providing additional
independent high-margin revenue streams. Fire & Flower guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the Hifyre digital
retail and analytics platform empowers retailers to optimize their
connections with consumers. The Company's leadership team combines
extensive experience in the technology, logistics, cannabis and
retail industries.
Through the strategic investment of Alimentation Couche-Tard
Inc. (owner of Circle K convenience stores), the Company has set
its sights on global expansion as new cannabis markets emerge and
is poised to expand into the United
States when permitted through its strategic licensing
agreement with Fire & Flower U.S. Holdings upon the occurrence
of certain changes to the cannabis regulatory regime.
Fire & Flower's wholly owned subsidiary, Pineapple Express
Delivery, has over 15 years of experience offering same-day
60-minute delivery services in multiple industries across
Canada. Pineapple Express Delivery
offers a personalized experience for its customers and has
established in-depth security and delivery protocols to facilitate
same-day delivery of medical and recreational cannabis across the
country.
To learn more about Fire & Flower,
visit www.fireandflower.com.
To learn more about Pineapple Express Delivery, visit
www.pineappleexpressdelivery.com.
CAUTIONARY STATEMENT REGARDING
FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking
information within the meaning of applicable Canadian securities
laws ("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur. These
statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the date the
statements are made based on information then available to the Fire
& Flower. Various factors and assumptions are applied in
drawing conclusions or making the forecasts or projections set out
in forward-looking statements. Forward-looking statements are
subject to and involve a number of known and unknown, variables,
risks and uncertainties, many of which are beyond the control of
Fire & Flower, which may cause Fire & Flower's actual
performance and results to differ materially from any projections
of future performance or results expressed or implied by such
forward-looking statements. Such factors, among other things,
include: regulatory and other approvals or consents; fluctuations
in general macroeconomic conditions; fluctuations in securities
markets; the impact of the COVID-19 pandemic; the ability of the
Company to successfully achieve its business objectives and
political and social uncertainties.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct. Although the
forward-looking statements contained in this news release are based
upon what management of the Company believes, or believed at the
time, to be reasonable assumptions, the Company cannot assure
shareholders that actual results will be consistent with such
forward-looking statements, as there may be other factors that
cause results not to be as anticipated, estimated or intended.
Readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
Additional information regarding risks and uncertainties relating
to the Company's business are contained under the heading "Risk
Factors" in the Company's annual information form dated
April 26, 2022 and the heading "Risks
and Uncertainties" in the management discussion and analysis for
the quarter ended January 29, 2022
filed on its issuer profile on SEDAR at www.sedar.com . The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company does not
undertake to update any forward-looking statements that are
contained or referenced herein, except in accordance with
applicable securities laws.
No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained
herein.
SOURCE Fire & Flower Holdings Corp.