Award-winning sustainable packaging innovation
is another step the retailer is taking to make its brands' plastic
product packaging reusable or recyclable by 2025
BRAMPTON, ON, April 7, 2022 /CNW/ - Loblaw Companies Limited
(TSX: L) ("Loblaw") is overhauling the coffee aisle by replacing
unrecyclable packaging with a first-of-its kind in Canada paper-based solution. Available
in a number of categories on shelf now, all 35 President's Choice®
and no name® whole bean and ground coffee varieties are
transitioning to this innovative packaging. This change is
helping to reduce the carbon footprint and improve packaging
recyclability across the category.
Produced by Loblaw's long-time partner Club Coffee®, the new
AromaPak™ with Boardio® technology is made with a minimum of 80%
paper content from renewable, recyclable and sustainable Forest
Stewardship Council® sourced tree fibres. This new packaging
has earned the PC® team a 2022 Global Packaging Award for Package
Innovation and Sustainable Design.
"The PC brand is known for innovation. While that has always
meant having the newest flavours and food trends, it increasingly
means leading the way with sustainable packaging," said
Kathlyne Ross, Vice President of
Product Development and Innovation at Loblaw Companies Limited. "We
know the impact our products can have on the environment and we are
committed to being part of the solution. This new recyclable
packaging is another step on our journey in eliminating waste and
reducing greenhouse gas emissions across our operations."
As part of a growing effort to address environmental, social and
governance (ESG) issues, Loblaw has established various packaging
commitments to help fight climate change, including ensuring all
control brand and in-store plastic packaging will be reusable or
recyclable by 2025. In support of this goal, the company has
communicated new packaging standards to its control-brand
suppliers. These standards are inspired by the global Consumer
Goods Forum Golden Design Rules, co- created by Loblaw and many of
the world's largest retail and consumer goods companies.
Reducing plastic waste through initiatives like this is one of
the many ways Loblaw is taking action and making an impact on the
environmental and social issues that matter most to Canadians. For
more information,visit https://www.loblaw.ca/en/responsibility
About Loblaw Companies Limited
Loblaw Companies Limited is the nation's largest retailer,
providing Canadians with grocery, pharmacy, health and beauty,
apparel, general merchandise, financial services, and wireless
mobile products and services. Loblaw's purpose – Live Life Well® –
promotes the needs and wellbeing of Canadians, who make one billion
transactions annually in the company's stores. With more than 2,400
corporate, franchised and associate-owned locations, Loblaw, its
franchisees, and associate-owners employ almost 200,000 full- and
part-time employees, making it one of Canada's largest private sector
employers.
SOURCE Loblaw Companies Limited