To celebrate Mother's Day, these five
signature scents will be available at over 200 store
locations across Canada for a
limited time
BRAMPTON, ON, April 29,
2022 /CNW/ - Two of Canada's biggest names – Shoppers Drug Mart
and Drake – have teamed up to bring customers this year's most
coveted Mother's Day gift: Better World Fragrance House candle
collection. Five scents based on five personal memories of the
famous Canadian artist, the collection will be available tomorrow
for a limited time at over 200 store locations across the
country.
"Drake is a Canadian icon, and we're an iconic Canadian
retailer, it's the perfect pairing," says Gwennaëlle Varnier, Vice
President, Prestige Beauty, Shoppers Drug Mart. "Ever since he
filmed his music video in our store, we've been looking for ways to
work together again. Drake understands what Shoppers Drug Mart
means to Canadians, and that together we can bring an exclusive,
exciting product to his fans and our customers across the
country."
Shoppers Drug Mart continues to grow one of Canada's biggest beauty departments by
expanding its offering of new brands across all categories,
offering customers a wide selection of beauty products available at
a variety of price points.
"This is just one example of the new brands we're launching,"
continued Varnier. "From trending celebrity cosmetic collections
and cleaner beauty lines, to global emerging beauty brands, we're
building our beauty department to be a go-to destination for beauty
lovers in Canada."
"Drake and I are both excited and honoured that Better World
Fragrance House is now available where we shopped as kids," says
Matte Babel, Chief Brand Officer at DreamCrew. "It's a
full circle moment that makes for the perfect retail partner."
Better World Fragrance House
Collection includes:
- Carby Musk - Musk.
Constructed unlike any other fragrance, Carby Musk is developed with Trail Air
technology, which means it's made to linger in the air longer. The
layering of sweet, velvet powdery musks along with musks of soft
floral, amber and marine connotations make it incredibly unique and
a must have.
- Sweeter Tings - Oriental Gourmand. A nostalgic
and addictive fragrance with subtleties of comfort and goodness.
The Italian citrus supported by precious woods from Haiti and North
America, combined with floral rose, and Iris from
Europe exemplifies the
connectivity of storytelling through scent
- Williamsburg Sleepover - Floral Woody Musk. This luminous fragrance captures
the essence of an urban garden under shaded lights. The red roses,
succulent blond woods and warm luminous ambers combine for a story
of freedom and sensuality. The patchouly groves of Indonesia and the Ylang Ylang fields of
Madagascar emanate confidence and
intimacy for seduction in a candle.
- Muskoka - Oriental Woody. The magical mist of
Guaiac Wood, Cloves and precious Sandalwood perfectly captures the
smoldering warmth of burning woods and golden embers. This is a
warm and woody fragrance that emulates the feeling of cozy, comfort
and campfire.
- Good Thoughts - Floral. The Brazilian Oranges,
Canadian fir trees, Bulgarian roses and Australian sandalwood
create a bouquet of rich florals surrounded by bright vibrant
freshness for a captivating positive scent.
For more information visit
shoppersdrugmart.ca/en/beauty/bwfh
About Shoppers Drug Mart
Inc.
Shoppers Drug Mart Inc. is one of the most recognized and
trusted names in Canadian retailing. The company is the licensor of
full-service retail drug stores operating under the name Shoppers
Drug Mart® (Pharmaprix® in Québec). With more than 1,300
Shoppers Drug Mart® and Pharmaprix® stores operating in prime
locations in each province and two territories, the company is one
of the most convenient retailers in Canada. The company also
licenses or owns 47 medical clinic pharmacies operating under
the name Shoppers Simply Pharmacy® (Pharmaprix Simplement Santé® in
Québec). As well, the company owns and operates 43 corporate
Wellwise by Shoppers Drug Mart™ stores and an ecommerce site
Wellwise.ca, making it the largest Canadian retailer of home health
care products and services. In addition to its retail store
network, the company owns the Medical Cannabis by Shoppers™ online
platform for the sale of medical cannabis, Shoppers Drug Mart
Specialty Health Network Inc., a provider of specialty drug
distribution, pharmacy and comprehensive patient support services,
and MediSystem Inc., a provider of pharmaceutical products and
services to long-term care facilities. Shoppers Drug Mart is an
independent operating division of Loblaw Companies Limited.
About Better World Fragrance House
(BWFH):
Drake's relationship to scent is deeply personal. For years
Drake has used scent on the road traveling around the world to
better his immediate surroundings with familiarity and
comfort. His experience prompted the idea of 'bettering your
world' through scent. Established in 2021, Better World Fragrance
House is an expression of that connection, a physical manifestation
of memories. The signature scent Carby
Musk, is a soy blend candle that contains notes of soft
floral, amber, and marine connotations with Trail Air technology.
The permanent collection evokes emotion, passion, and direction and
includes Williamsburg Sleepover, Sweeter Tings, Good Thoughts,
and Muskoka. A gold marker adds the finishing touches with the
ability to customize each candle, as a means for expressing
yourself artistically or to create the perfect gift.
SOURCE Loblaw Companies Limited