TORONTO, Nov. 8, 2022
/CNW/ - Joe Fresh is thrilled to announce the launch of their
absorbent underwear, a new addition to their intimates assortment.
The quality tested and approved product is available in a pack of 2
for $29, and sizes XS-3X. Made for
periods and all the days in between, absorbent underwear is now
available online and in-store.
To support the launch of this new product, Joe Fresh has
partnered with LOVE YOU by Shoppers Drug Mart™ to help increase
accessibility to menstrual products. Joe Fresh will be donating
10,000 pairs of their absorbent underwear and LOVE YOU will be
donating an additional $100,000 to
Moon Time Sisters, a project of True North Aid. Moon Time Sisters
is a collective that helps those who menstruate in remote
Indigenous communities across Canada gain access to period products. Since
2017, Moon Time Sisters has helped ship 2 million period products
to those in need.
"Accessibility and affordability are always top of mind when we
are creating new products for our customers." says Lisa Steele, Director of Communications at Joe
Fresh. "Nearly a quarter of Canadian women have reportedly
struggled to afford menstrual products, and we know that Indigenous
people in remote communities pay significantly more for menstrual
products. Our hope is that this donation with LOVE YOU by Shoppers
Drug Mart™ is a step in the right direction to provide greater
accessibility to those who menstruate across the country."
"Moon Time Sisters is positively thrilled to be partnering with
Joe Fresh and LOVE YOU by Shoppers Drug Mart™ to help launch
their line of period underwear," says Nicole White, Founder of Moon Time Sisters.
"Being able to offer absorbent underwear will help us fulfill the
requests of menstruators while supporting the environment with a
reusable option. This partnership is a powerful step forward in
increasing period equity across Canada."
"LOVE YOU by Shoppers Drug Mart is committed to helping advance
women's health by providing the supports they need to feel and do
their best," said Paulette
Minard, Director of Community Investment for Shoppers Drug
Mart. "We are pleased to be partnering with Joe Fresh and Moon
Time Sisters to help make menstrual products more accessible in
remote Indigenous communities, because access to these products
should be a right, not a luxury."
About the product:
- Four moisture absorbent layers to keep you comfortable against
blood, sweat and urine
- Available in two absorbency options, light and heavy
- Made with moisture-wicking and anti-microbial fabrication for
odor control and staying fresh
- Machine washable
- Tested against chemicals including PFCs, and safe to wear
- To learn more about the product visit joefresh.com
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh
offers accessible, modern design in lifestyle collections for
women, men, and children. Today one of Canada's leading
fashion retailers, Joe Fresh brings a contemporary point of view to
everyday wardrobe favourites full of colour, polish, and thoughtful
details. In categories spanning apparel, accessories, and footwear,
Joe Fresh provides quality and style for the entire family.
In Canada, Joe Fresh products are available in more than 1,450
retail locations; including over 350 Loblaw locations, 1,300
Shoppers Drug Mart locations, 7 freestanding Joe Fresh stores and
JoeFresh.com. For more information, please visit joefresh.com.
About the LOVE YOU by Shoppers
Drug Mart™ program
Shoppers Drug Mart is committed to putting women's health first
through the LOVE YOU by Shoppers Drug Mart™ program. Every woman
has a right to the care and support she needs to be healthy and
safe, but many face challenges that are tough to overcome alone.
That's why the LOVE YOU by Shoppers Drug Mart™ program raises funds
to help support women's health, women's mental health and women's
shelters focusing on local needs and organizations. Since 2011, the
LOVE YOU by Shoppers Drug Mart™ program has supported more
than 450 women's charities annually across Canada, thanks to
the unwavering support of Canadians from coast to coast. Learn more
about the LOVE YOU by Shoppers Drug Mart™ program
About Moon Time Sisters
Moon Time Sisters, a Flagship project on True North Aid, began
in January 2017 by Nicole White, a Metis woman from Saskatchewan. Nicole learned about the lack of
access and affordability of menstrual products within northern
Communities and took action in the form of a simple pad. Since
2017, MTS has grown to a national volunteer group with chapters in
Saskatchewan, Ontario, British
Columbia, and Manitoba. As
a collective, MTS has partnered with over 65 northern Indigenous
Communities in BC, AB, SK, MB, ON, QU, NV, and NWT, shipping close
to 2 million period products to high schools, elementary schools,
midwifery organizations, health care centers, Friendship Centres,
shelters, food banks, and community programs. MTS strives to
support Indigenous menstruators gain access to free menstrual
products while advocating for menstrual equity on Turtle Island.
SOURCE Loblaw Companies Limited - Joe Fresh