Innovative
'Inform' is first Intelligent Digital
Assistant that marries deep data with
ROI-focused
marketing initiatives to help wealth managers better communicate
TORONTO, Jan. 12, 2021 /PRNewswire/ - NexJ Systems
Inc. (TSX: NXJ), announces it is partnering with AdvisorStream to
enhance a product that enables wealth managers to better address
the need to meaningfully engage with clients. Inform
is the first intelligent digital assistant that allows advisors to
hyper-personalize content and deliver superior, value-added,
customer experiences throughout the client lifecycle.
Awaad Amir, Wealth Management
analyst for Celent, the leading research and advisory firm focused
on technology for financial institutions globally, advocates the
critical need for digital content marketing. Understanding how the
NexJ and AdvisorStream partnership benefits the industry Mr. Amir
says, "Licensed content usually garners higher levels of engagement
over content that's publicly available. Further, using
personalization tools to distribute exclusive content is a powerful
and smart client engagement strategy."
NexJ's innovative Inform product, coupled
with AdvisorStream's trusted 5-star rated content marketing
platform drives higher client acquisition, engagement and
retention. All content is exclusively licensed from industry
recognized sources, with no paywall or advertisements, and is fully
compliant with FINRA, SEC, IIROC and FCA regulations.
How it works:
NexJ's Inform product
leverages information a firm has about a client such as demographic
and transaction data to build a unique client interest profile. The
profile is further enhanced using the most advanced AI, including
Natural Language Processing to analyze client or prospect interests
sourced from interactions (like email and notes from the firm's CRM
system). Once the client or prospect interests have been
identified, Inform allows advisors to automatically
or manually deliver a stream of content, hyper-personalized to each
recipient.
"Our partnership with AdvisorStream is a natural fit. We share a
vision of helping wealth managers better engage their clients and
facilitate their ability to generate more assets," says
Paul DeVriendt, Senior Vice
President of Product at NexJ Systems Inc. "Inform,
powered by AdvisorStream, helps wealth managers improve the client
experience by delivering relevant and meaningful content with no
paywalls or ads, and saves valuable time by automating the
selection of content that matches client interests. This builds
loyalty by enabling regular, proactive interactions with
clients."
Kevin Mulhern, AdvisorStream CEO
and Co-founder says: "Inform answers the call of our
enterprise clients for a next-level product that helps maximize the
return on the significant investments they have made in CRM
technologies. It marries deep data with ROI-focused marketing
initiatives. AdvisorStream's partnership with NexJ is aligned with
the goals of wealth managers to cost-effectively manage the
unspoken expectations of clients and prospects; to have a deeper
understanding of their wants, needs, dreams, concerns and life
events and deliver the most relevant, real-time, trusted content
through unprecedented hyper-personalization."
To learn more, please visit the Informwebsite.
About NexJ Systems Inc.
NexJ Systems develops
Intelligent Customer Management products for the financial services
industry. Its award-winning products are designed to help Wealth
Management, Private Banking, Corporate and Commercial Banking, and
Insurance firms revolutionize their business. Powered by artificial
intelligence, its products help drive productivity, boost client
engagement, and increase revenue. With users in over 60 countries,
its customers benefit from its deep expertise across financial
services verticals, strategic investment in innovation, and
commitment to their success.
Based in Toronto, NexJ has
clients throughout North America,
Asia Pacific and in Europe. For more information about NexJ
visit www.nexj.com, e-mail info@nexj.com, or call
416-222-5611. Join us on LinkedIn, follow us on Twitter, subscribe
to our YouTube channel, or like us on Facebook.
About AdvisorStream
AdvisorStream is the highest-rated
marketing platform for enterprises and financial advisors and is
fully partnered with the world's most credible and trusted
publishers. The award-winning platform helps financial firms and
advisors engage investors through timely, personalized and
compliant communications. As an omni-channel marketing service,
AdvisorStream delivers the highest-quality and up-to-date article,
commentary, video and infographic content through newsletters,
social media, emails, websites, and client portals. Every year,
AdvisorStream delivers hundreds of millions of communications
materials on behalf of its vast network of financial advisors.
Headed by CEO, co-founder and industry thought leader Kevin Mulhern, AdvisorStream has offices in
New York, London, and Toronto.
For more information, visit AdvisorStream.com or
connect with us on social media on Facebook,
LinkedIn, Twitter, or Instagram.
NexJ Forward-looking Statement
Certain statements in
this press release may contain words considered forward-looking
statements or information under applicable securities laws. These
statements are based on NexJ's current expectations, estimates,
forecasts and projections about the operating environment,
economies, and markets in which the company operates. These
statements are subject to important assumptions, risks and
uncertainties that are difficult to predict, and the actual outcome
may be materially different. NexJ's assumptions, although
considered reasonable by the company at the date of this press
release, may prove to be inaccurate and consequently, its actual
results could differ materially from the expectations set out
herein. For additional information with respect to risks and other
factors which could occur, see NexJ's securities filings with the
OSC and other securities regulators. NexJ securities filings are
available on www.sedar.com. Unless otherwise required by
applicable securities laws, NexJ disclaims any intention or
obligations to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
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SOURCE NexJ Systems Inc.
