A joint RBCxMusic and Prism Prize
initiative, round 9 will support 10 new artist teams with
development of music videos, bringing their work to life on
screen
TORONTO, Jan. 12,
2023 /CNW/ - Today, RBC and the Academy of Canadian
Cinema & Television are pleased to announce the extension of
the Music Video Production (MVP) Project until 2025. The
program, which launched in 2018, provides funding for emerging
Canadian musicians and filmmakers to create and produce music
videos.
This milestone coincides with round nine of the program, which
has awarded grants to 10 diverse artist teams from a variety of
musical genres and filmmaking styles. Since its inception, the
joint initiative between RBCxMusic and the Prism Prize has awarded
97 grants to emerging artists, supporting the creation of 71 music
videos, and surpassed $1 million in
funding this past July.
"Amplifying new talent and showcasing diverse perspectives in
music is core to the RBCxMusic platform, and we are incredibly
proud to continue our support of the MVP Project," said
Shannon Cole, Vice-President, Brand
Marketing, RBC. "With each round, we continue to be impressed by
the talent in this country and look forward to seeing the latest
recipients' creative visions come to life."
The MVP Project, administered by the Academy of Canadian Cinema
& Television, is committed to supporting the Canadian music
video community as they transform their music into video and reach
new audiences. In addition to funding from MVP Project grants,
selected artists also have access to MVP Labs, a mentorship
initiative that offers guidance on the development of music videos,
from ideation and treatments to production plans to budgeting. MVP
Labs launched in 2022 featuring four behind-the-scenes sessions
with artists and directors behind MVP-supported music videos, with
more planned for 2023.
"Witnessing and experiencing how the MVP Project has grown over
the past four years into an impactful aid that is helping our
creative Canadian talent achieve their dreams has been incredibly
meaningful and truly inspiring to witness," said Louis Calabro, Vice-President, Programming &
Awards, the Academy of Canadian Cinema & Television and Founder
of the Prism Prize. "We are thrilled to continue working alongside
RBC to support even more emerging Canadian musicians and filmmakers
over the next three years."
Music videos supported by the MVP Project continue to make waves
and receive critical acclaim. In 2022, the animated clip for Ouri's
"Oussature," directed by Derek Barnscombe, was featured by the
New York Times and garnered a coveted
Vimeo Staff Pick designation. Desiree
Dawson's "Meet You At the Light," directed by Alex Farah, received a SXSW "Best Music Video"
win and a UKMVA nomination. Additionally, Amanda Sum and Mayumi
Yoshida's "Different Than Before" was named "Best Music
Video" at Urbanworld, and was included as an official selection of
the Asian American Film Festival, Aesthetica, and numerous other
festivals.
The recipients selected for round nine were determined by a jury
of industry professionals. Recipients include:
- Recording artist Alaskan Tapes, Director Andrew De Zen, and
Producer Adam Maruniak
- Recording artist Casey MQ, Director Harry Cepka, and Producer Emily Rice Hillgren
- Recording artist DACEY, Director Kevin
Jin Kwan Kim, and Producer Daniel
Lin
- Recording artist Evan Redsky,
Director Adrijan Assoufi, and Producer Jackie De Niverville
- Recording artist KIANA, Director Sina Dolati, and Producer
Shaghayegh Haghdoust
- Recording artist Korea Town Acid, Director Yú, and Producer
Lina Li
- Recording artist Neela, Director Purusha Anokhei, and Producer
Arri Dee
- Recording artist Radiant Baby, Director Catherine White, and Producer Gabriel Roussil
- Recording artist SULLY, Directors Alim
Sabir and Okay Mojo, and Producer Michael Ren
- Recording artist Wild Black, Director Sara Alfaro, and Producer Yasmin
Evening-Kerr
The MVP Project is part of RBC's ongoing commitment to the
arts community. Since 2003, RBC's investments in arts organizations
have exceeded $90 million supporting
over 28,000 artists. In 2021, the RBC Foundation donated over
$10 million as part of RBC Emerging
Artists to over 185 organizations in Canada, helping to bridge the gap for more
than 5,900 emerging artists.
Round 10 of the MVP project will be announced in the coming
months, and eligible emerging recording artists and filmmakers are
encouraged to apply. Follow RBCxMusic and Prism Prize on Instagram
for the latest updates, and information on other RBCxMusic
initiatives.
About RBC
Royal Bank of Canada is a
global financial institution with a purpose-driven, principles-led
approach to delivering leading performance. Our success comes from
the 95,000+ employees who leverage their imaginations and insights
to bring our vision, values and strategy to life so we can help our
clients thrive and communities prosper. As Canada's biggest bank and one of the largest
in the world, based on market capitalization, we have a diversified
business model with a focus on innovation and providing exceptional
experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn
more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
About Prism Prize
The Prism Prize is an annual event that recognizes outstanding
artistry in music video production through a slate of awards
including the Grand Prize, which carries the largest cash prize in
the world for music videos. Established in 2012, this annual honour
gathers a jury of more than 130 Canadian arts professionals who
vote to crown one video as best of the year. Previous winners of
the Grand Prize have included Theo
Kapodistrias for Haviah Mighty's
Thirteen (2021), Peter
Huang for Jessie Reyez's
Far Away (2020), and Emily Kai
Bock for Arcade Fire's Afterlife (2014).
The Prism Prize is a division of the Academy of Canadian Cinema
& Television, an organization that shares the common goal of
promoting and supporting homegrown Canadian creative projects while
inspiring and developing the next generation of talent.
Prism Prize proudly acknowledges its Patron Partner, The Slaight
Family Foundation, its Lead Partners, Telefilm Canada, FACTOR and
the Government of Canada, and
Canada's Private Radio
Broadcasters, and its Supporting Partners, William F. White
International Inc. and Stingray.
For information, please visit PrismPrize.com.
About the Academy of Canadian
Cinema & Television
The Academy of Canadian Cinema & Television is the largest
non-profit professional arts organization in Canada with a membership of more than 4,000
emerging and established industry professionals. Founded in 1979,
the Canadian Academy is dedicated to recognizing, celebrating, and
advocating for Canadian talent in the film, television, and digital
media sectors while remaining committed to discovering and
nurturing all levels of talent through professional training,
networking opportunities, and guidance.
The Academy of Canadian Cinema & Television proudly
acknowledges the support of its Leading Media Partner, CBC; Premier
Partner, Telefilm Canada; Platinum Partner CTV; Principal Partner,
Netflix; and its Lead Partners, the Canada Media Fund, Cineplex,
the Cogeco Fund, and WBD Access Canada.
For information on membership and programming visit
academy.ca.
SOURCE RBC