Following a successful first year for Topo
Chico® Hard Seltzer, Molson Coors will start by bringing Simply
Spiked Lemonade™ to market in time for summer
Molson Coors Beverage Company (NYSE: TAP) has expanded its
exclusive agreement with The Coca-Cola Company to develop and
commercialize a brand of full-flavor alcohol beverages inspired by
the country’s #1 chilled juice brand, Simply®. The deal marks
another milestone in the relationship between Molson Coors and The
Coca-Cola Company, following a successful first year for Topo
Chico® Hard Seltzer.
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the full release here:
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Simply Spiked Lemonade is set to hit
shelves this summer. (Photo: Business Wire)
“Over the past two years, we’ve seen success by shaking up
existing categories with new brands that have clear, compelling
points of difference, like Coca-Cola's Topo Chico® Hard Seltzer,
Vizzy Hard Seltzer and ZOA Energy Drink,” said Michelle St.
Jacques, Molson Coors’ Chief Marketing Officer. “Now, we have a
huge opportunity to leverage the power of Simply® – a brand known
for real juice and big flavor – to disrupt the full-flavor alcohol
segment in a way that’s never been done before.”
This summer, Molson Coors will start by launching the Simply
Spiked Lemonade™ variety pack, inspired by some of Simply®’s
best-selling non-alcoholic products, including Strawberry Lemonade,
Watermelon Lemonade, Blueberry Lemonade and, of course, Signature
Lemonade.
As The Coca-Cola Company’s second-largest U.S. brand in terms of
net revenue after Coca-Cola, Simply® is a $1 billion+ and growing
brand. Simply® can be found in 1 of every 2 American households and
is famous for its high-quality juices. The bold, great-tasting
flavors of the Simply® brand mix seamlessly with alcohol for
cocktails, which inspired the ready-to-drink lineup.
“The Coca-Cola Company and Molson Coors have a thriving
relationship in North America. The proof is in the success of Topo
Chico Hard Seltzer’s national expansion and the introduction of
Topo Chico Ranch Water Hard Seltzer,” said Dan White, Chief of New
Revenue Streams, Coca-Cola North America Operating Unit. “With this
momentum, we are excited to expand our relationship with products
inspired by another one of our most valuable brands: Simply®. We
believe people will be excited to try this delicious beverage when
it arrives on shelves later this year.”
Simply Spiked Lemonade will be sold in slim-can 12pks as a
variety pack, and 24oz standalone cans of select flavors. Learn
more at molsoncoors.com/drinksimplyspiked or @DrinkSimplySpiked on
Instagram.
Simply Spiked Lemonade and the national expansion of Topo Chico
Hard Seltzer mark the latest initiatives to aggressively grow
Molson Coors’ above premium portfolio as part of the company’s
revitalization plan.
Molson Coors Beverage Company will produce, distribute and
market Simply Spiked Lemonade as part of an agreement with The
Coca-Cola Company.
ABOUT MOLSON COORS BEVERAGE COMPANY
For over two centuries Molson Coors has been brewing beverages
that unite people for all of life’s moments. From Coors Light,
Miller Lite, Molson Canadian, Carling, and Staropramen to Coors
Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy,
Creemore Springs and more, Molson Coors produces some of the most
beloved and iconic beer brands ever made. While the company’s
history is rooted in beer, Molson Coors offers a modern portfolio
that expands beyond the beer aisle with sparkling cocktails, canned
wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North America and Molson Coors
Europe, and is traded on the New York and Canadian Stock Exchange
(TAP). The company’s commitment to raising industry standards and
leaving a positive imprint on our employees, consumers, communities
and the environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and
Ayataka. Our nutrition, juice, dairy and plant-based beverage
brands include Minute Maid, Simply, innocent, Del Valle, fairlife
and AdeS. We’re constantly transforming our portfolio, from
reducing sugar in our drinks to bringing innovative new products to
market. We seek to positively impact people’s lives, communities
and the planet through water replenishment, packaging recycling,
sustainable sourcing practices and carbon emissions reductions
across our value chain. Together with our bottling partners, we
employ more than 700,000 people, helping bring economic opportunity
to local communities worldwide. Learn more at
www.coca-colacompany.com and follow us on Twitter, Instagram,
Facebook and LinkedIn.
Forward Looking Statements
This press release includes “forward-looking statements” within
the meaning of the U.S. federal securities laws. Generally, the
words “believe,” “aims,” “expect,” “intend,” “anticipate,”
“project,” “will,” “outlook,” “desire,” and similar expressions
identify forward-looking statements, which generally are not
historic in nature. Statements that refer to projections of its
future performance, projections regarding the hard seltzer market
and expectations regarding the Simply Spiked Lemonade™ are
forward-looking statements. Although Molson Coors believes that the
assumptions upon which its forward-looking statements are based are
reasonable, it can give no assurance that these assumptions will
prove to be correct. Important factors that could cause actual
results to differ materially from Molson Coors’ historical
experience, and present projections and expectations are disclosed
in Molson Coors’ filings with the Securities and Exchange
Commission (“SEC”). These factors include, among others, the impact
of the coronavirus pandemic, the impact of increased competition
resulting from further consolidation of brewers, competitive
pricing and product pressures; health of the beer industry and its
brands in its markets; economic conditions in its markets; changes
in the social acceptability, perceptions and the political view of
the beverage categories in which we operate, including alcohol;
Molson Coors’ ability to maintain manufacturer/distribution
agreements; changes in its supply chain system; availability or
increase in the cost of packaging materials; changes in legal and
regulatory requirements, including the regulation of distribution
systems; increase in the cost of commodities used in the business;
loss or closure of a major brewery or other key facility; its
ability to maintain good labor relations; its ability to maintain
brand image, reputation and product quality; and other risks
discussed in its filings with the SEC, including its most recent
Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q.
All forward-looking statements in this press release are expressly
qualified by such cautionary statements and by reference to the
underlying assumptions. You should not place undue reliance on
forward-looking statements, which speak only as of the date they
are made. Molson Coors does not undertake to update forward-looking
statements, whether as a result of new information, future events
or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20220125005378/en/
Marty Maloney martin.maloney@molsoncoors.com (773) 972-7780
Molson Coors Canada (TSX:TPX.A)
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