KITCHENER, ON, June 9, 2022
/CNW/ -
Highlights:
- Waterloo Brewing is the new sponsor of Wilfrid Laurier University Athletics &
Recreation
- This five-year deal will contribute more than $360,000 in support for student-athletes and
athletics at Laurier
- The partnership will include pouring rights for Waterloo
Brewing full portfolio including; Waterloo craft beer, LandShark
Lager and Seagram seltzers, ciders and coolers
Waterloo Brewing is the new official beer, cider and
ready-to-drink sponsor of Wilfrid Laurier
University Athletics & Recreation. This new partnership
is part of Waterloo Brewing's ongoing commitment to support and
give back in our home market – Waterloo Region.
This partnership will provide over $360,000 to Laurier's outstanding athletic program over
the next five years. Additionally, as included in the sponsorship,
Waterloo Brewing has committed to offering three annual athletic
scholarships with a goal to help BIPOC and 2SLGBTQ+
students.
"We couldn't be happier knowing our investment will create a
positive impact for the university and community alike. We believe
access to education helps build strong communities, so we hope to
help inspire Laurier's
student-athletes as they work hard at their post-secondary
education, both on and off the field," said George Croft, President and CEO of Waterloo
Brewing.
Waterloo Brewing has noted that Laurier Athletics' three core
pillars of academic, athletic and community development align with
their own commitment to give back to Ontario in a meaningful way.
"We were also searching for ways to help marginalized groups and
individuals in our own community, and we think this new partnership
with Laurier is a really
intentional way to offer support," said Kim
Mannerow, Director of Marketing at Waterloo Brewing.
"This sponsorship demonstrates Waterloo Brewing's local
commitment and unwavering support for the many people who benefit
from our athletic and recreation programs each year." Said KP
Anand, associate director, business development and operations with
the Laurier Golden Hawks. Welcoming back in-person events and games
this season will be nicely paired with a "golden pour" from the
Waterloo Brewing family line up of products! Go Golden Hawks!
About Waterloo Brewing
Waterloo Brewing Ltd. is Ontario's largest Canadian-owned brewery. The
Company is a regional brewer of award-winning premium quality and
value beers and is officially certified under the Global Food
Safety Standard, one of the highest and most internationally
recognized standards for safe food production. Founded in 1984,
Waterloo Brewing was the first craft brewery to start up in
Ontario and is credited with
pioneering the present-day craft brewing renaissance in
Canada. Waterloo Brewing has
complemented its Waterloo premium craft beers with the popular
Laker brand. In 2011, Waterloo Brewing purchased the Canadian
rights to Seagram Coolers and in 2015, secured the exclusive
Canadian rights to both LandShark® and Margaritaville®. In
addition, Waterloo Brewing utilizes its leading-edge brewing,
blending, and packaging capabilities to provide an extensive array
of contract manufacturing services in beer, coolers, and ciders.
Waterloo Brewing trades on the TSX under the symbol WBR. Visit us
at www.waterloobrewing.com.
Forward-Looking Statements
All statements in this press release that do not directly and
exclusively relate to historical facts constitute forward-looking
statements as of the date of this press release. Forward-looking
statements generally can be identified by the use of
forward-looking terminology such as "may", "will", "expect",
"intend", "anticipate", "seek", "plan", "believe" or "continue" or
the negatives of these terms or variations of them or similar
terminology. Although the Corporation believes that the
expectations and assumptions reflected in these forward-looking
statements are reasonable, undue reliance should not be placed on
these forward-looking statements, which are not guarantees and are
subject to certain risks, uncertainties, and assumptions, which may
cause actual performance and financial results to differ materially
from such forward-looking statements. The forward-looking
statements included in this press release are made only at the date
of this press release and, except as required by applicable
securities laws, the Corporation does not undertake to publicly
update such forward-looking statements to reflect new information,
future events or otherwise.
SOURCE Waterloo Brewing Ltd.