Today, Back Forty – a cannabis brand from Auxly Cannabis Group (TSX
– XLY) (“
Auxly”) – introduces Back Forty 40s, a
new, straight-roll offering available now in Ontario at OSC.ca and
at cannabis retail stores across the province. 40s are 0.35g
single-strain, straight pre-rolls, machine rolled for a consistent,
even burn with enhanced airflow and big flavour. Back Forty 40s
launch with two high-potency cultivars – Animal Mints and Wedding
Pie – and are presented in resealable, recyclable packages of 10,
optimized for sharing out of the pack and preserving freshness.
Back Forty is introducing 40s with an irreverent marketing campaign
using Out-Of-Home advertising to encourage Canadians to unplug and
embrace the outdoors by taking Mondays off through the summer. Back
Forty 40s are the centrepiece of a summer of new product launches,
which also features new dried flower strains and the brand’s first
edible offerings.
“We’re thrilled to launch Back Forty 40s for
Canada’s savvy cannabis consumers, looking for high-quality
products at affordable prices,” said Brad Canario, Senior Director,
Marketing, Auxly. “40s are a truly differentiated offering –
leveraging state-of-the-art automation to deliver a straight
pre-roll in packaging perfect for that last-minute camping trip or
long day spent at the lake. For the launch of Back Forty 40s we
wanted to make sure we had something unique in the market that
delivered on the brand promise of recalling the simple joys found
in nature. The Monday Merries is a challenge to all Canadians to
focus on what really matters – getting outside – by including
Mondays into the mix on the weekends throughout the rest of the
summer.”
Back Forty, Canada’s #1 vape brandi, is
launching 40s as the Canadian pre-roll market continues to grow. In
2020, pre-rolls were the second-largest product category in the
Canadian market with 17% share of market. So far in 2021, pre-rolls
have secured a 19.3% market share through June 30, 2021.ii
Back Forty 40s leverage Auxly genetics – the
organically grown, high-potency strains Animal Mints and Wedding
Pie. Animal Mints is a cross between Animal Cookies
x SinMint Cookies, reaching potencies of up to 25%, with
a total terpene content of up to 2.3%. Wedding Pie is the marriage
of Wedding Cake x Grape Pie, reaching potencies of up to 26%, with
up to 2.9% total terpene content.
This high-potency flower is machine rolled into
10 x 0.35g packages using first-of-its kind, state-of-the-art
automation designed for consistency, an even burn and optimal
air-flow and flavour. Each easy-to-share pack of 40s has a
resealable film that locks in the freshness. And in true Back Forty
fashion, 40s packaging is 100% recyclable. 40s are available in
Ontario now, and will be coming soon to provinces across
Canada.
Back Forty is launching 40s with an innovative
Monday Merries campaign that flips the script on the negative
stigma associated with Mondays. The campaign suggests that the
greatest enjoyment is found by turning a Monday into a funday, so
instead of going to work, Back Forty invites Canadians to explore
their personal back forty, and, in doing so, reclaim the maligned
day. The Monday Merries campaign includes social, digital and
Out-Of-Home, with wild posting advertising soon to be live in major
urban centres across Canada including Toronto, Vancouver, Calgary
and Edmonton.
Back Forty 40s are only one of Back Forty’s
numerous product launches this summer, including new dried flower
strains and the brand’s first edibles, S’mores flavoured chocolates
and Sour Cherry and Sour Grape soft chews. These new products will
join Back Forty’s already-popular lineup of vapes and flower, with
more detail to follow in coming weeks.
About Back Forty
Back Forty is a cannabis brand wholly owned by Auxly Cannabis
Group Inc. Through simple, uncomplicated cannabis products, Back
Forty invites Canadian cannabis consumers to embrace the freedom of
the outdoors. Learn more at b40cannabis.com and stay up-to-date at
Twitter: @back40cannabis; Instagram: @backfortycannabis; Facebook:
@back40cannabis.
About Auxly Cannabis Group Inc. (TSX:
XLY) (OTCQX: CBWTF)
Auxly is a leading Canadian cannabis company
dedicated to bringing innovative, effective, and high-quality
cannabis products to the wellness and adult-use markets. Auxly is a
team of cannabis enthusiasts, entrepreneurs, CPG professionals,
scientists and researchers united in a commitment to our consumers.
Auxly creates trusted brands and products in an expanding global
market through a tailored cultivation platform, purpose-built
facilities and state-of-the-art technologies.
Learn more at www.auxly.com and stay up to date
at Twitter: @AuxlyGroup; Instagram:
@auxlygroup; Facebook: @auxlygroup; LinkedIn:
company/auxlygroup/.
For more information please contact:
Scott Campbell, 647-402-4957,
press@auxly.com
Notice Regarding Forward Looking
Information:
This news release contains certain
“forward-looking information” within the meaning of applicable
Canadian securities law. Forward-looking information is frequently
characterized by words such as “plan”, “continue”, “expect”,
“project”, “intend”, “believe”, “anticipate”, “estimate”, “may”,
“will”, “potential”, “proposed” and other similar words, or
information that certain events or conditions “may” or “will”
occur. This information is only a prediction. Various assumptions
were used in drawing the conclusions or making the projections
contained in the forward-looking information throughout this news
release. Forward-looking information includes, but is not limited
to: Auxly’s execution of its product development and
commercialization strategy; the successful production and launch of
future Back Forty products; consumer preferences, political change,
future legislative and regulatory developments involving cannabis
and cannabis products; and competition and other risks affecting
Auxly in particular and the cannabis industry generally.
A number of factors could cause actual results
to differ materially from a conclusion, forecast or projection
contained in the forward-looking information in this release
including, but not limited to whether: there is acceptance and
demand for Back Forty products by consumers and provincial
purchasers; and general economic, financial market, regulatory and
political conditions in which Auxly operates will remain the same.
The forward-looking information contained in this release is
expressly qualified by the foregoing cautionary statements and is
made as of the date of this release. Except as may be required by
applicable securities laws, the Company does not undertake any
obligation to publicly update or revise any forward-looking
information to reflect events or circumstances after the date of
this release or to reflect the occurrence of unanticipated events,
whether as a result of new information, future events or results,
or otherwise.Neither Toronto Stock Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the Toronto Stock Exchange) accepts responsibility for
the adequacy or accuracy of this release.
i Back Forty vapes were the top-selling brand in Canada at the
end of Q2, 2021, with 13% market share, according to Headset
Canadian Insights, Total Canadian Cannabis Sales, June 30, 2021.ii
Headset Canadian Insights, Total Canadian Cannabis Sales, June 30,
2021.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/652c16a5-e8de-41b2-b72b-b2235cc96669
https://www.globenewswire.com/NewsRoom/AttachmentNg/c4b2be22-2b7d-4adc-b625-f3bbf14c327d
https://www.globenewswire.com/NewsRoom/AttachmentNg/3b5f1383-573b-436b-b960-3190cfc7a782
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