Alkane, Inc.’s Monster Diesel to Sponsor #01 Stock Car in NASCAR Nationwide Series
19 Février 2010 - 3:58PM
Business Wire
Alkane, Inc. (ALKN.PK) announced today its flagship product,
Monster Diesel™, has entered into an agreement with JD Motorsports,
LLC for the primary name rights of the NASCAR® Nationwide® Series
#01 Chevrolet race car driven by Michael Wallace for the next two
NASCAR® Nationwide® Series races.
The agreement with Monster Diesel™ covers the February 20 Stater
Brothers 300 at the Auto Club Speedway in Fontana, CA and the
February 27 Sam’s Town 300 at the Las Vegas Motor Speedway in Las
Vegas, NV. There will be an option to secure name rights for ten
subsequent Nationwide® Series races.
This year’s Nationwide® Series began with a bang last weekend
with unprecedented television viewership. Driver Michael Wallace’s
record boasts over 600 NASCAR® starts and over 300 wins in the
Nationwide® Series, Camping World Truck Series, ARCA® Racing
Series, and other stock car events. Monster Diesel™ hopes to
capitalize on the heightened popularity of the series and Wallace’s
longstanding history with the sport by gaining awareness among
millions of potential users of the product. Both races will be
televised live on ESPN.
“NASCAR’s fan base is one of our target markets,” said Christina
Angel, Director of Marketing for Monster Diesel™. “NASCAR
enthusiasts make up one of the most knowledgeable sectors of
society in regards to engine performance and mechanics. They have
the base knowledge to appreciate Monster Diesel’s differentiators.”
Known for being among the most loyal to their sport, the company
hopes to make an impression on and build relationships with NASCAR®
fans. “NASCAR fans tend to support their favorite drivers, teams
and sponsors understanding it is essential to the sport,” Angel
added.
The partnership comes on the heels of a major endorsement of
Monster Diesel™ by Paul Teutul Sr. of Orange County Choppers™. “We
are thrilled with the level of interest around the product. Our
involvement with NASCAR will only continue the momentum we have
seen mounting over the past year,” said Mathew Zuckerman, Ph.D.,
CEO & President of Monster Diesel™.
About Monster Diesel™
Monster Diesel™ is a patent pending high energy “green”
alternative fuel additive which boosts diesel fuel’s quality to
premium levels and is designed for use in any diesel powered motor.
The additive offers a comprehensive, cost effective solution to
address each of the challenges common to diesel powered engines,
all in one product. Monster Diesel™ increases mileage per gallon by
as much as 15%, reduces emissions by 23%, boosts power, reduces
wear, and winterizes fuel.
Visit www.MonsterDiesel.com for more product information, news
and analysis, and information on how to order Monster DieselTM
branded products.
Monster Diesel™ and the logo are trademarks and are property of
Alkane, Inc.
About JD Motorsports, LLC
JD Motorsports specializes in sponsor relationships built on
mutual trust. The company is among only a few strictly Nationwide®
Series teams with nearly a decade of history in the sport. JD
Motorsports is a family owned racing team with all operations
contained in family owned and operated facilities.
About Alkane, Inc.
Alkane, Inc. is dedicated to the development of a family of
alternative fuels and additives which, collectively, will
contribute to a solution to the global energy crisis. Additional
benefits of Alkane, Inc.’s product offerings include positive
environmental impact through the reduction of harmful emissions and
reduced vehicle operation and maintenance costs.
Forward Looking Statements:
This press release contains certain forward-looking statements.
Investors are cautioned that certain statements in this release are
"forward looking statements" and involve both known and unknown
risks, uncertainties and other factors. Such uncertainties include,
among others, certain risks associated with the operation of the
company described above. The Company's actual results could differ
materially from expected results.
Alkane (CE) (USOTC:ALKN)
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