DNA Brands Continues Southeast Expansion

New Age Distributing Inc. Launches DNA Energy Drink in Arkansas Territory

DNA Brands, Inc.(OTCQB:”DNAX”), makers of DNA Energy Drink, the winner of the 2010 and 2012 “World’s Best Tasting Energy Drink” title announced this week New Age Distributing, Inc. (“New Age”) located in Little Rock Arkansas has become the latest distributor to join the company’s rapidly expanding list of prominent distributors.

"We are very excited to have been able to come to terms with such a respected distributor as New Age and having them add DNA energy drinks to their prestigious portfolio of products,” said Eric Fowler, DNA's Vice President of Sales and Marketing. “Having such a premier distributor offering our products to the thousands of locations they service throughout the state of Arkansas provides us with an excellent growth opportunity. The addition of New Age Distributing gives us full statewide coverage and fills a critical role in our expansion. We have shipped their initial order and anticipate product launch will begin on October 21, 2013 with their customer base,” concluded Fowler.

Rick Davis, General Manager of New Age said, "We are extremely pleased to be adding DNA Energy Drink to our portfolio of quality beverages. In this new age of performance drinks, we feel DNA sets itself apart with award winning taste and appealing new can designs, the brand (DNA) has the consumer appeal necessary to compete in the energy drink category." Mr. Davis also went on to say "We are excited to present DNA's newly rebranded line of energy drinks to the thousands of retailers that we service."

About New Age Distributing, Inc.New Age Distributing in Little Rock, AR is a private company established in 2001 and is owned by the Frantz family. New Age is categorized as a non-alcoholic distributor employing in excess of 50 people. Its product portfolio consist of the complete 7up, Snapple and RC Cola lines along with numerous other beverages.

About Eric FowlerEric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler assumed his position as Vice President of Sales and Marketing for DNA Brands in the beginning of the year. His responsibilities include managing our rebranding efforts and expanding sales and marketing.

About DNA Brands, Inc.DNA BRANDS, make DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com or contact Darren Marks, President (954) 970-3826

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking."Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.

DNA Brands, Inc.Darren Marks, (954) 970-3826President

DNA Brands (PK) (USOTC:DNAX)
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