By Rory Gallivan

LONDON--Northern Irish broadcaster UTV Media PLC (UTV.LN) on Monday confirmed it is in talks about selling its television assets.

UTV, which operates the main commercial terrestrial broadcaster in Northern Ireland and also has radio stations across Britain and Ireland, said it "notes the recent media speculation and confirms that it is in discussions regarding a potential sale of its television assets."

It said: "Discussions are ongoing and may or may not result in such a transaction being agreed."

A report in the Belfast Telegraph over the weekend said that UTV is planning to sell its television division to London-based broadcaster ITV PLC (ITV.LN).

UTV is the Northern Irish equivalent of ITV, broadcasting a combination of local shows and ITV programs such as the soap opera Coronation Street.

It launched a channel in the Republic of Ireland, UTV Ireland, earlier this year, but has struggled to build audiences. UTV Ireland's main competitor is TV3, which was bought last month by U.S. media magnate John Malone's Liberty Global PLC (LBTYA).

-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

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(END) Dow Jones Newswires

August 24, 2015 02:49 ET (06:49 GMT)

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