CAVE CREEK, AZ--(NewMediaWire - Jul 27, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce its latest endorsement deal with the signing of Nate Ebner and Rufus Rampage Johnson of the New England Patriots.

Nate Ebner, an Ohio State standout and 3 time Big Ten Champion, is entering into his 6th season as a defensive back and special team's player for the New England Patriots winning Super Bowl XLIX with the Patriots in 2014. Ebner is also a world class rugby player who was awarded MVP titles at both the 2007 and 2008 IRB Junior World Championships. Ebner recently qualified to play on the U.S. National Ruby Team and will be representing the United States in the 2016 Olympics in Rio De Janeiro, Brazil.

Rufus Rampage Johnson, Tarleton State University, was drafted by the New Orleans Saints and was ultimately signed in 2015 as a free agent by the New England Patriots. Johnson is now entering his 3rd season as a defensive end, linebacker and special teams player for New England.

Michael Holley, High Performance Beverage Company's President, stated, "We are extremely pleased to welcome both Nate Ebner and Rampage Johnson to our current family of product endorsers for our new line of High Performance Sports Drinks. We are confident that as the New England Patriots have another dynamic year in the NFL, our athlete's will bring excellent brand awareness, as we begin distribution into various retail channels."

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website:

bev.highperformancebeverage.com

www.hpbev.net

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.