Ingenico ePayments Reports Record Breaking Online Sales during Black Friday Weekend
02 Décembre 2016 - 10:43AM
Press
Release |
Amsterdam,
1 December 2016 |
Ingenico ePayments Reports Record
Breaking Online Sales during Black Friday Weekend
Ingenico ePayments, the online and
mobile division of Ingenico Group, today reported that it processed
29% more payments during this year's Black Friday weekend compared
to the same weekend in 2015. Over the course of the weekend,
starting on Thanksgiving Day (24th November) in the US and
finishing on Cyber Monday (28th November), Ingenico ePayments twice
broke its record for most payments processed in a single
day.
The increase in payments was
primarily driven by strong growth in Europe, where the UK, France,
Germany, Spain and Italy all showed strong momentum. By comparison,
the United States saw only minor growth year-on-year. Although
still small in absolute terms, Ingenico ePayments also saw a marked
increase in the number of transactions from Latin America and
Asia.
Compared to previous years, online
shopping is increasingly spread over the entire weekend. For many
markets, including the UK, Germany, Canada, Spain and Italy, the
two days between Black Friday and Cyber Monday also register among
the busiest online shopping days of the year to date. In the United
States, online shopping is still most popular on Cyber Monday, with
Black Friday sales historically more brick and mortar
focused.
Remarkably, for a shopping day
that is associated with steep discounts, Average Transaction Values
are actually up compared to other Fridays this year. This is
particularly visible in Germany, where ATV is up as much as 30%,
and the US, with an increase of 21%. The UK, on the other hand, saw
a much more modest 2.5% increase in ATV, but on much larger volumes
compared to regular Fridays.
"From our data analysis, we had anticipated a
record-breaking weekend, and it sure didn't disappoint. While
Thursday and Friday stood out, it was interesting to see the
spending patterns hold up across the entire weekend and into Cyber
Monday. Black Friday and Cyber Monday are morphing into one,
massive online shopping weekend," said Pierre-Antoine
Vacheron, Executive Vice President, Ingenico ePayments. "People from more countries are spending
more money per purchase across more days - it's clear that online
commerce is driving retail forward this holiday season. We are very
proud to have provided the platform that our merchants count on
during peak sales, and look forward to breaking our new records
soon."
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These statistics
are based on Ingenico ePayments online retail data from November
2015 to December 2016. They do not capture total country spending
for each individual but are extrapolated from payments processed by
Ingenico ePayments in the aforementioned geographies.
About Ingenico ePayments
Ingenico ePayments is the online and
mobile commerce division of Ingenico Group. We connect merchants
and consumers, enabling businesses everywhere to go further beyond
today's boundaries, creating the future of global commerce. As
industry leaders since 1994, our innovative spirit drives us
forward across all channels. We are the trusted partner of over
65,000 small and large merchants who rely on us to make payments
easy and secure for their customers. With advanced data analytics,
fraud management solutions and cross-border commerce expertise, we
help merchants optimize their business and grow into new markets
around the world. For more information, visit
https://latin-america.ingenico.com/epayments or follow us on
LinkedIn and Twitter
BF ePayments
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: INGENICO via Globenewswire