PainCare Holdings and MedeFile International Form Partnership to Market Personal Electronic Medical Records Direct to Consumers
17 Octobre 2007 - 5:52PM
PR Newswire (US)
ORLANDO, Fla. and CEDAR KNOLLS, N.J., Oct. 17
/PRNewswire-FirstCall/ -- PainCare Holdings, Inc. (AMEX:PRZ), one
of the nation's leading providers of pain-focused medical and
surgical solutions and services, and MedeFile International, Inc.
(OTC:MDFI) (BULLETIN BOARD: MDFI) , a company specializing in
portable electronic medical records management solutions, today
jointly announced the formation of a partnership created to market
the MedeFile system, a proprietary personal electronic medical
records management solution, direct to consumers nationwide.
Pursuant to the terms and conditions of the agreement, PainCare
will be granted exclusive rights to market the MedeFile system
direct to consumers in exchange for a 50% share of revenues
generated strictly from PainCare's marketing activities. With plans
to produce a national television informercial scheduled to begin
airing in January 2008, PainCare has agreed to also support this
marketing initiative with direct response advertising on the
Internet and via direct mail. According to Randy Lubinsky, CEO of
PainCare, "Through its business relationship with our subsidiary
Integrated Pain Solutions (IPS), MedeFile's management team has
spent considerable time educating our corporate leadership on the
tremendous benefits and competitive differentiation of the MedeFile
system. In light of PainCare's underpinning mission to improve the
standard of patient care in the U.S., we quickly determined that
the MedeFile system represented a true patient-empowering solution
that could yield material enhancements in the universal management
of health records - particularly for those with chronic medical
issues requiring care by multiple physicians. Consequently,
PainCare believes that there is an opportunity to leverage the
MedeFile system's many distinct user benefits and advantages to
produce a new, potentially lucrative revenue channel for PainCare."
Irrespective of age, sex or ethnicity, every patient visit to a
healthcare provider generates a medical or dental record of
observations, medical or surgical interventions and treatment
outcomes. This record may also include information that the patient
provides concerning his or her symptoms and medical history, the
results of examinations, reports of x-rays and laboratory tests,
diagnoses, and treatment plans. Moreover, chronic or severe health
issues can result in literally thousands of documents generated for
a single patient by multiple care providers, ranging from physician
notes to complex diagnostic test results. Unfortunately, there
currently exists no universal standard for patient administration,
record generation and record maintenance; nor has there been any
logical or effective means derived to collect and maintain records
that span a lifetime so that a patient's longitudinal health and
treatment history is available for retrospective analysis by
healthcare providers, when or if necessary. MedeFile International
was founded on the belief that consumers expect the same level of
convenience, control and access to online medical portfolios as
they may currently enjoy with online banking and e-commerce
transactions. However, prevailing competitive electronic medical
record solutions rely on the patient to gather, store and manage
documents, which proves highly ineffective if the patient becomes
inattentive or passive on record retrieval and management. Not so
with MedeFile, because the MedeFile team does the work. MedeFile
believes that individuals can and should be empowered with the
ability to efficiently, safely and securely access, manage and
control their own, as well as their family members', personal
health and medical records - anywhere, anytime - without
unnecessary frustration, stress or confusion. Consequently, the
Company spent nearly a decade in research and development to
engineer and implement a novel, patent pending, web-enabled digital
solution representing a highly advanced, yet user-friendly,
approach to portable, electronic personal medical records
management. Continuing, Lubinsky added, "By subscribing to the
MedeFile system, not only will members empower themselves to take
control of their own health and well-being, they empower all
healthcare providers to make sound and lifesaving decisions with
the most accurate, up-to-date medical information available. In
addition, with MedeFile, members enjoy the peace of mind that comes
from knowing that family medical records are protected from fire,
natural disaster, document misplacement or the closing of a medical
or dental practice. We are very excited about embarking upon this
exciting marketing program with MedeFile, and fully expect that it
will help PainCare play a vital and successful role in enhancing
the quality of patient care in our country." Milton Hauser,
Chairman and CEO of MedeFile International, stated, "Our new
partnership with PainCare represents a potential inflexion point in
the history of our Company. To date, we have dedicated our
resources to driving subscriptions of the MedeFile system primarily
through our sales relationships with third party benefits
administrators, medical providers and business partners. We believe
that the partnership with PainCare will provide us with the means
to drive broad national awareness of the MedeFile solution through
consumer-driven televised and online ad campaigns that are aimed at
providing swift and pronounced growth for the Company. We are very
proud to be partnering with PainCare and look forward to building a
lasting and beneficial partnership that endures for many years to
come." About MedeFile International, Inc. MedeFile has developed a
proprietary system for gathering and digitizing medical records so
that individuals can have access to a comprehensive set of their
medical records. MedeFile's primary product is the MedeFile system,
a highly secure system for gathering and maintaining medical
records. The MedeFile system is designed to gather all of its
members' actual medical records and create a single resource that
is accessible 24 hours a day, seven days a week. Representing an
advanced, yet easy-to-use, approach to portable, electronic medical
records management, MedeFile combines state-of-the-art technology
and the Internet to make medical data instantly accessible to each
MedeFile subscriber and his or her authorized healthcare providers
from anywhere in the world. In addition to accessing one's medical
records through MedeFile's secure Internet portal found at
http://www.medefile.com/, members can carry their entire medical
history and emergency information wherever they go on a unique
device called a MedeDrive - a proprietary USB drive designed to be
carried on a keychain. The MedeDrive plugs into any USB port of a
Windows- based PC; and because MedeDrive automatically loads its
own viewer, users do not require any special programs or software
to view data. MedeMobile provides on-the-go subscribers with the
ability to enjoy even greater flexibility and access to their
personal health information wherever and whenever they need it. For
more information about MedeFile and the MedeFile system, visit
http://www.medefile.com/. About PainCare Holdings, Inc.
Headquartered in Orlando, Florida, PainCare Holdings, Inc. is one
of the nation's leading providers of pain-focused medical and
surgical solutions and services. Through its proprietary network of
acquired or managed physician practices, and in partnership with
independent physician practices and medical institutions throughout
the United States and Canada, PainCare is committed to utilizing
the most advanced science and technologies to diagnose and treat
pain stemming from neurological and musculoskeletal conditions and
disorders. Through its wholly owned subsidiary, Caperian, Inc.,
PainCare offers medical real estate and development services.
Through Integrated Pain Solutions, the Company is engaged in
pioneering the nation's first managed services organization that
offers a multi-disciplinary healthcare network focused on the
treatment of pain. For more information on PainCare Holdings,
please visit http://www.paincareholdings.com/. This press release
contains forward-looking statements that may be subject to various
risks and uncertainties. Such forward-looking statements are made
pursuant to the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995 and are made based on management's
current expectations or beliefs as well as assumptions made by, and
information currently available to, management. These
forward-looking statements, which may include statements regarding
our future financial performance or results of operations,
including expected revenue growth, cash flow growth, future
expenses, future operating margins and other future or expected
performance, are subject to the following risks: the acquisition of
businesses or the launch of new lines of business, which could
increase operating expenses and dilute operating margins; the
inability to attract new patients by our owned practices, the
managed practices and the limited management practice; increased
competition, which could lead to negative pressure on our pricing
and the need for increased marketing; the inability to maintain,
establish or renew relationships with physician practices, whether
due to competition or other factors; the inability to comply with
regulatory requirements governing our owned practices, the managed
practices and the limited management practices; that projected
operating efficiencies will not be achieved due to implementation
difficulties or contractual spending commitments that cannot be
reduced; and to the general risks associated with our businesses.
In addition to the risks and uncertainties discussed above you can
find additional information concerning risks and uncertainties that
would cause actual results to differ materially from those
projected or suggested in the forward-looking statements in the
reports that we have filed with the Securities and Exchange
Commission. The forward-looking statements contained in this press
release represent our judgment as of the date of this release and
you should not unduly rely on such statements. Unless otherwise
required by law, we undertake no obligation to publicly update or
revise any forward- looking statements, whether as a result of new
information, future events or otherwise after the date of this
press release. In light of these risks and uncertainties, the
forward-looking events and circumstances discussed in the filing
may not occur, and actual results could differ materially from
those anticipated or implied in the forward-looking statements. For
More Information, Please Contact: Media Relations Suzanne Beranek,
APR, Beranek Communications, LLC 407-475-0763 or via email at
Investor/Shareholder Relations Elite Financial Communications
Group, LLC Dodi Handy, President and CEO, or Daniel Conway, Chief
Strategist 407-585-1080 or via email at DATASOURCE: PainCare
Holdings, Inc. CONTACT: Media Relations, Suzanne Beranek, APR, of
Beranek Communications, LLC, +1-407-475-0763, ; Investor and
Shareholder Relations, Dodi Handy, President and CEO, or Daniel
Conway, Chief Strategist, +1-407-585-1080, , both of Elite
Financial Communications Group, LLC Web site:
http://www.paincareholdings.com/
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