Ford, Honda, Toyota Sweep 2004 Consumer Choice(TM) Awards
30 Janvier 2005 - 9:00PM
PR Newswire (US)
Ford, Honda, Toyota Sweep 2004 Consumer Choice(TM) Awards Accord
Wins Most Requested Vehicle Overall Among Autobytel Shoppers; Ford
Wins in Sports Car, SUV and Truck Categories; Toyota Sienna
Outpaces Honda Odyssey; Scion Requests Soar NEW ORLEANS, Jan. 30
/PRNewswire-FirstCall/ -- Autobytel Inc. (NASDAQ:ABTLE), the most
visited automotive property on the Internet(1) today announced the
winners of its third annual Consumer Choice Awards at the 2005
National Automobile Dealers Association (NADA) Convention in New
Orleans. The awards were presented to the automakers who built the
cars and trucks most requested by Autobytel's millions of online
auto shoppers during the year. Based on Purchase Request(2) data
amassed by Autobytel throughout 2004, the Awards offer a unique
snapshot of the real-world buying decisions being made on the
Internet -- a medium that influenced half of new vehicle make/model
buying decisions last year.(3) Recipients of the Consumer Choice
Awards were announced at a press conference attended by
representatives from manufacturers and industry press. Honda Most
Popular Vehicle Overall; Ford #1 Truck, SUV and Sports Car The
Honda Accord was the Most Requested Vehicle Overall for the second
year in a row, outpacing the resurgent Ford F-150. Despite falling
short on top overall vehicle honors, Ford made an impressive
showing in several vehicle categories. The F-150 led the way as the
Most Requested Truck for 2004, outpacing the Chevy Silverado, the
Most Requested Truck for 2002 and 2003. The Ford Explorer,
meanwhile, was named Most Requested SUV, edging out the Chevy Tahoe
and the Ford Expedition. The Mustang completed the Ford 'trifecta,'
defending its title as the Most Requested Sports Car despite a
strong run by the Mazda RX-8. Scion Comes of Age with Biggest
Year-Over-Year Gains Driven by an Internet-heavy marketing mix,
Toyota's youth brand, Scion, generated the largest year-over-year
gain in Purchase Requests of any make. As indicated by its torrid
2004 Purchase Request increase, Scion has found a prime audience in
Autobytel car buyers, given that the 76% of all car buyers under
age 40 are Automotive Internet Users(1) and the average Scion buyer
is 35. BMW 3 Takes Luxury Crown; Toyota Sienna Upsets Honda Odyssey
in Minivan Category In other categories, the BMW 3 Series edged out
the Lexus RX to become the Most Requested Luxury Vehicle in '04,
continuing the popularity of smaller, less expensive luxury
vehicles among Autobytel shoppers. The biggest upset may have been
in the minivan category, where the Toyota Sienna unseated category
stalwart, the Honda Odyssey, for Most Requested Minivan honors. On
its way to becoming the Most Requested Vehicle Overall, the Honda
Accord was named Most Requested Passenger Car, beating out the
Nissan Altima, a consistent Autobytel customer favorite. "2004 was
an extremely competitive year for the industry, with a record
number of nameplates and a host of successful vehicle entries,"
said Autobytel Inc. President and CEO Jeffrey Schwartz. "It was
also the first year in which half of make/model decisions were
influenced by the Internet.(5) Congratulations to all of our
Consumer Choice Awards winners for winning the competitive
marketing battle on this increasingly pivotal marketing front."
2004 Autobytel Consumer Choice Awards Winners #1 Overall Most
Requested New Vehicle -- Honda Accord #1 Overall Increase Vehicle
Requests (vehicle brand) -- Scion Most Requested New Truck -- Ford
F-150 Most Requested New Passenger Car -- Honda Accord Most
Requested New SUV -- Ford Explorer Most Requested New Luxury Car --
BMW 3 Series Most Requested New Sports Car -- Ford Mustang Most
Requested New Minivan -- Toyota Sienna For a detailed summary of
Consumer Choice Awards trends, a year-to-year analysis of Purchase
Requests and photos of the winning vehicles, please contact Joe
Foster at 323.960.1360, ext. 13. About Autobytel Inc. Autobytel
Inc. (NASDAQ:ABTLE), a leading Internet automotive marketing
services company, helps retailers sell cars and manufacturers build
brands through marketing, advertising, data and CRM (customer
relationship management) products and programs. The Company owns
and operates the automotive websites Autobytel.com, Autoweb.com,
Car.com, Carsmart.com and AutoSite.com, as well as AIC (Automotive
Information Center), a trusted industry source of automotive
marketing data and technology for over 20 years. Autobytel is also
a leader in dealership lead management and CRM solutions and owns
and operates AVV, Inc., a top provider of dealership CRM and sales
management products, and Retention Performance Marketing, Inc.
(RPM(R)), which powers dealerships with cutting-edge customer
loyalty and retention marketing programs. As the Internet's largest
new car buying service, Autobytel generates over a billion dollars
a month in car sales for dealers through its services and was the
most visited new car buying and research destination in 2004,
reaching millions of car shoppers as they made their vehicle buying
decisions. Autobytel's car-selling sites and lead management
products are used by more of the nation's top-100 e-dealers than
any other program. (1) According to the most recent comScore Media
Metrix report, Autobytel Inc. was the most visited automotive
destination on the Web in the fourth quarter of 2004, attracting an
average of 8.9 million monthly unique users. (2) Online car buyers
submit vehicle Purchase Requests through Autobytel to local dealers
once they intend to buy a specific vehicle. The Autobytel Consumer
Choice Awards are based on the volume of vehicle Purchase Requests
submitted (with an intent to buy) by online shoppers through
Autobytel's network during 2003. (3) 2004 J.D. Power &
Associates New Autoshopper.com Study (4) 2004 J.D. Power &
Associates New Autoshopper.com Study (5) 2004 J.D. Power &
Associates New Autoshopper.com Study DATASOURCE: Autobytel Inc.
CONTACT: Media Relations, Melanie Webber of Autobytel Inc.,
+1-949-862-3023, ; or Betsy Smith Isroelit, +1-323-960-1360, ext.
17, , or Joe Foster, +1-323-960-1360, ext. 13, , both of RBI
Communications, for Autobytel Inc. Web site:
http://www.autoweb.com/ Web site: http://www.car.com/ Web site:
http://www.carsmart.com/ Web site: http://www.autosite.com/ Web
site: http://www.autobytel.com/
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