Dealers Give Automotive Internet High Marks on Its 10th Anniversary
22 Février 2005 - 2:01PM
PR Newswire (US)
Dealers Give Automotive Internet High Marks on Its 10th Anniversary
Dealerships Cite Improved Sales, CRM and Cost Efficiencies,
According to Autobytel Survey IRVINE, Calif., Feb. 22
/PRNewswire-FirstCall/ -- In honor of the Automotive Internet's
10th anniversary, Autobytel Inc. recently surveyed car dealers
nationwide to find out how the Internet has impacted their
dealerships -- and to what effect. The majority of dealer
respondents credit the Internet with improvements across virtually
every dealership department -- from sales and customer retention,
to finance and insurance and parts and service, to marketing and
operations. According to the Autobytel survey, dealers agree that
the Internet/online technologies have: * lowered marketing/sales
costs (66%), * improved customer relations (84%), * made it easier
to manage customer information (92%), * helped them retain more
sales customers (78%), * helped them retain more service customers
(53%), * increased the number of financing customer (65%), and *
helped them provide marketing/sales information more easily and
quickly (96%) Responses were similarly positive when dealers were
asked to either agree or disagree with a series of assertions about
the Internet's impact on their dealerships. For example, 80% either
"strongly agreed" or "agreed" that the Internet has helped them
sell more new vehicles, while 77% strongly agreed/ agreed that it
has helped them sell more used vehicles. The Internet's most
positive impact, according to dealers, may be in the area of CRM.
Sixty-two percent strongly agreed/agreed that they've successfully
used the Internet to retain more customers who previously purchased
a new or used vehicle from their dealership. Eighty-eight percent
strongly agreed/agreed that the Internet has improved customer
relationship management, overall, at their dealership. "10 years
ago, many dealers were skeptical about the Internet's impact on
their traditional way of doing business," said Autobytel Inc.
President and CEO Jeffrey Schwartz. "Our survey sheds light on how
retailers have since evolved to take advantage of the medium's
unique communications and marketing abilities. In just 10 short
years, dealers have gone from being notorious 'techno-phobes' to
one of the most technically-advanced retail segments in the world."
Autobytel.com, the very first online auto information and buying
website, went live in March 1995. Survey conducted among Autobytel
Inc. dealers during January 2005. For complete results, contact Joe
Foster 323.960.1360. About Autobytel Inc. Autobytel Inc.
(NASDAQ:ABTLE), a leading Internet automotive marketing services
company, helps retailers sell cars and manufacturers build brands
through marketing, advertising, data and CRM (customer relationship
management) products and programs. The Company owns and operates
the automotive websites Autobytel.com, Autoweb.com, Car.com,
Carsmart.com, AICAutoSite.com, AutoSite.com, and Autoahorras.com,
as well as AIC (Automotive Information Center), a trusted industry
source of automotive marketing data and technology for over 20
years. Autobytel is also a leader in dealership lead management and
CRM solutions and owns and operates AVV, Inc., a top provider of
dealership CRM and sales management products, and Retention
Performance Marketing, Inc. (RPM(R)), which powers dealerships with
cutting-edge customer loyalty and retention marketing programs. As
the Internet's largest new car buying service, Autobytel generates
over a billion dollars a month in car sales for dealers through its
services and was the most visited new car buying and research
destination in 2003, reaching millions of car shoppers as they made
their vehicle buying decisions. DATASOURCE: Autobytel Inc. CONTACT:
Media Relations, Melanie Webber of Autobytel Inc., +1-949-862-3023,
; or Betsy Smith Isroelit, +1-323-960-1360, ext. 17, , or Joe
Foster, +1-323-960-1360, ext. 13, , both of RBI Communications, for
Autobytel Inc. Web site: http://autoahorras.com/ Web site:
http://autosite.com/ Web site: http://aicautosite.com/ Web site:
http://carsmart.com/ Web site: http://car.com/ Web site:
http://autoweb.com/ Web site: http://autobytel.com/
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