Autobytel's Car.com Triples Number of Finance Leads Customers for Dealers
22 Novembre 2004 - 2:00AM
PR Newswire (US)
Autobytel's Car.com Triples Number of Finance Leads Customers for
Dealers Dealers Benefit from Direct Channel of 'Ready to Buy'
Customers Who May Have Experienced Difficulty Securing Loans
IRVINE, Calif., Nov. 21 /PRNewswire-FirstCall/ -- Car.com, Inc., a
subsidiary of Autobytel Inc. (NASDAQ:ABTLE), reports that it
tripled the number of Finance Leads customers channeled to its
nationwide network of dealers in the first nine months of 2004
versus the same period in 2003. This strong growth in Car.com 's
finance customer traffic is good news to dealers who can benefit
from a direct channel of serious, ready-to-buy customers, many of
whom may have been prevented from securing loans through
conventional lending sources. "With a broader segment of the buying
public hindered by poor credit scores, financing is becoming a
bigger barrier to buying," said Car.com's Jack Lintol. "Car.com's
Finance Leads program represents a valuable online bridge between
dealers and one of the most profitable, and fastest-growing
segments of the auto market -- the sub-prime customer." Car.com
Finance Leads forwards directly to a local dealer online credit
questionnaires completed by consumers who want to secure financing
to purchase a vehicle. This places the customer relationships, as
well as their highly valuable financing business, squarely in the
dealer's hands. In addition, these online customers who commit to
submitting an online credit application tend to be serious buyers,
providing another benefit for Car.com dealers. "We use TV, radio
and print campaigns, but Car.com Finance Leads has quickly become
our most productive marketing source -- delivering the most
serious, ready-to-buy customers," said Brant Rogers, general
manager of Mission Automotive in Cincinnati, OH. "Our dealership is
currently bringing in approximately 200 finance lead customers a
month through Car.com -- double the number from a year ago." "As
sub-prime customers represent a bigger piece of the car-buying pie,
Internet-based auto financing will become an increasingly crucial
lifeline for the auto industry," continued Lintol. "Generation of
finance leads is another way that Autobytel is driving incremental,
efficient business to dealers. We look forward to continuing to
grow this segment of our business, and providing even better
marketing value for our member dealers." About Autobytel Inc.
Autobytel (NASDAQ:ABTLE), a leading Internet automotive marketing
services company, helps retailers sell cars and manufacturers build
brands through marketing, advertising and CRM (customer
relationship management) tools and programs. The company owns and
operates the automotive Web sites Autobytel.com, Autoweb.com,
Carsmart.com and AutoSite.com, as well as AIC (Automotive
Information Center), a leading provider of automotive marketing
data and technology. Autobytel is the industry leader in dealership
lead management and CRM solutions and owns and operates AVV Inc., a
leading provider of dealership CRM and sales management tools and
data extraction services. As the Internet's largest new-car buying
service, Autobytel generates over a billion dollars a month in car
sales for dealers through its services. Autobytel is also among the
largest syndicated car-buying content networks, reaching millions
of unique visitors as they are making their vehicle buying
decisions. DATASOURCE: Autobytel Inc. CONTACT: Melanie Webber of
Autobytel Inc., +1-949-862-3023, or ; or Betsy Smith Isroelit,
+1-323-960-1360, ext. 17, or , or Joe Foster, +1-323-960-1360, ext.
13, or , both of RBI Communications, both for Autobytel Inc. Web
site: http://www.car.com/ http://www.autobytel.com/
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