BigCommerce and Marketplacer Announce Strategic Partnership to Help Retailers Accelerate Growth
08 Janvier 2024 - 2:00PM
Business Wire
New BigCommerce Marketplacer Connector enables
customers to transform single-store operations into fully
functional multi-vendor marketplaces to increase sales and maximize
revenue
BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce
platform for fast-growing and established B2C and B2B brands, and
Marketplacer, a global technology platform that enables brands,
retailers, suppliers, communities and innovators to build and grow
successful online marketplaces at scale, today announced a
strategic partnership.
BigCommerce customers will now be able to transform their online
stores into powerful marketplaces where they can sell more
diversified products and provide seamless shopping experiences that
drive conversions and accelerate growth.
“We’ve been watching the impressive trajectory and evolution of
BigCommerce for a long time, and we’re very excited about this new
relationship and the impact it will have on our shared customers,”
said Jason Wyatt, CEO and co-founder at Marketplacer. “The powerful
combination of Marketplacer and BigCommerce allows customers to
access a modern full-stack solution for their ecommerce
platform.”
The BigCommerce Marketplace Connector, developed by BigCommerce
agency partner Web Force 5, opens the opportunity for customers to
allow third-party sellers to list and sell their products directly
from their BigCommerce stores. When connected, all seller data is
automatically synced almost instantly, enabling customers to manage
multiple sellers – each with distinct products, catalogs and more –
while simultaneously harnessing the best-in-class capabilities of
both the ecommerce and marketplace platforms.
Recognizing the immense potential of a connected marketplace,
Australia’s leading design outlet, The DOM, approached Web Force 5
to integrate its existing Marketplacer platform into its
BigCommerce store. The DOM enhanced its marketplace
functionalities, delivered near-real time data updates, ensured a
seamless workflow integration of its 100+ sellers and improved
overall performance and reliability for a solid customer
experience.
"We are thrilled with the launch of our new BigCommerce
front-end, the first to be connected to Marketplacer,” said Phil
Read, chief operating officer at The DOM. “Our experience working
with Web Force 5 as our development partner has been exceptional.
The team displayed a remarkable level of collaboration,
transparency, and attention to detail, surpassing our expectations.
Despite tight timelines, the project was managed with clear
communication and a true sense of partnership."
The BigCommerce Marketplacer connected model allows customers to
expand without boundaries – turning suppliers into sellers and
adding hundreds or thousands of new products to the site without
the burden of managing inventory and warehousing requirements nor
disrupting shopping or delivery experiences. Key benefits
include:
- Fast Syncing. Near real-time synchronization
automatically shares seller profile, products, inventory, pricing,
orders, promotions, shipping and more to provide a streamlined
experience for sellers, buyers and operators.
- Cross-border Scalability. Localize and manage
multi-site, multi-currency and multi-language experiences to grow
sales in new regions and drive growth.
- Low Coding. Minimal code, point-and-click approach
minimizes the need for costly development work, accelerating
implementation, reducing costs and allowing for faster
time-to-market.
- Rapid Data Exchange. Webhooks deliver near real-time
updates to ensure data changes, product details, pricing inventory
levels and vendor information are accurately reflected across
platforms – building brand trust and repeat business.
- MACH-Aligned API. Best-of-breed technology integrations
adhere to MACH principals to ensure agility, innovation and a
high-level of interoperability.
"At BigCommerce, our core focus is providing our customers
access to the best tools and services they need to innovate and
succeed – and that includes industry-leading solutions from
partners like Marketplacer and Web Force 5," said Shannon Ingrey,
vice president and general manager of APAC at BigCommerce. “Our
collaboration to provide The DOM with the exact integrations needed
to reach customers, grow sales and customize the shopping
experience has been a tremendous example of what a North Star
partnership should be when putting the customer first."
Click here to learn more about how the BigCommerce Marketplacer
Connector works and the benefits of a connected marketplace.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open
software-as-a-service (SaaS) ecommerce platform that empowers
brands and retailers of all sizes to build, innovate and grow their
businesses online. BigCommerce provides its customers sophisticated
enterprise-grade functionality, customization and performance with
simplicity and ease-of-use. Tens of thousands of B2C and B2B
companies across 150 countries and numerous industries use
BigCommerce to create beautiful, engaging online stores, including
Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo
Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce
has offices in London, Kyiv, San Francisco, and Sydney. For more
information, please visit www.bigcommerce.com or follow us on
Twitter, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240108138348/en/
Dana Marruffo dana.marruffo@bigcommerce.com
BigCommerce (NASDAQ:BIGC)
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