Ctrip, the largest online travel agent in Asia and the second
largest in the world, has published its “2018 October National Day
Holiday Travel Report,” in which the various Ctrip business units
provided insights into trends in both the domestic and outbound
Chinese tourism market over the holiday. Ctrip has over 60% market
share of online travel in China and is the biggest outbound travel
platform for Chinese. About one out of every four Chinese book and
search for travel products and services through the Ctrip
platform.
Domestic Travel Trends
According to China Tourism Academy (CTA), this year’s 7-day
October National Day Holiday saw 726 million tourists traveling
throughout China, a year-on-year increase of 9.43%. Tourism revenue
for the domestic market reached 599.08 billion yuan, a year-on-year
increase of 9.04%.
Chinese traveled to a total of 798 domestic destinations, up
from 748 destinations in 2017. While first-tier cities such as
Shanghai, Beijing and Chengdu remained the top departure cities,
second and third-tier cities continued to see fast growth in
departure numbers with Changzhou, Foshan, Zhuhai, Wuxi and
Chongqing departure numbers increasing by more than 200% from the
previous year. In terms of spending power, first-tier cities
Beijing, Shenzhen and Shanghai spent the most, with an average per
person spend of more than 3,000 RMB (433 USD) while Tianjin, Jinan,
Kunming and Hangzhou saw average spending per person of more than
2,900 RMB (418 USD). Second, third and fourth-tier cities such as
Nanjing, Xiamen, Qingdao, Guangzhou and Taiyuan saw average
spending per person of more than 2,500 RMB (361 USD).
The top five cities for domestic travel remained the usual
quintet of Beijing, Hangzhou, Shanghai, Chongqing and Chengdu, with
Beijing, Guilin, Zhangjiajie, Kunming and Sanya registering as the
top five destinations for tour groups. Interestingly, online social
media has created a new list of hot domestic travel destinations:
Ejin Banner in Inner Mongolia was the number one hottest
destination with a 386% increase in tourist numbers due to its
forest and natural scenery during the Fall. Xigaze in Tibet (182%),
Hulunbuir in Inner Mongolia (158%), Dunhuang in Gansu (151%) and
Hailar District in Inner Mongolia (122%) all became popular
newcomers this year.
Those born during the 1980s (25%) and 1990s (22%) became the
main force of travelers during the break with 52% of travelers
opting for short trips lasting no more than 3 days. Tujia, which is
invested in by Ctrip group, saw 5.5 times more bookings made this
National Day Holiday as compared with 2017. From alternative
accommodations to hiring local guides, visitors are finding
exciting new ways to travel domestically.
According to Ctrip’s Hotel Statistics, travel to surrounding
cities saw a year-on-year increase of 50% with the most popular
destinations located within the Jiangsu- Zhejiang- Shanghai region.
Domestic travel in neighboring cities and provinces proved to be
popular during this year’s October National Day Holiday, with Hong
Kong becoming a “dark horse destination” for those residing in the
Pearl River Delta Metropolitan Region due to the opening of the
Guangzhou–Shenzhen–Hong Kong Express Rail.
Launched in September 2018, Ctrip is the first online travel
agent to launch a platform allowing travelers to purchase
high-speed railway products. Aimed at meeting the cost and
personalized travel needs of Chinese travelers, they are able to
select over 1700 high-speed railway products to not only have
access to cheaper transportation but also combine this with
other travel products and services such as accommodation, car
rentals, cuisine, shopping and attraction tickets. By the end of
2017, China's total high-speed railway mileage has reached 25,000
kilometers, ranking first in the world. By 2020, this network will
cover more than 80 percent of major cities. Due to the convenience
of China’s high-speed railway, third and fourth-tier cities are
gaining traction as domestic hotspots for travelers. These top five
third and fourth-tier Chinese cities for travel this National
Holiday were Yinchuan, Nantong, Dunhuang, Jiujiang and Xiangyang.
Fast becoming the most preferred travel mode for more and more
tourists due to cost and outreach to small and medium-sized travel
destinations, high-speed rail has been helping local tourism
industries to see greater growth.
According to Ctrip’s Gourmet List findings, eating remains the
top favorite activity for travelers during the Holiday. Restaurant
bookings made through Ctrip’s Gourmet List platform saw an increase
of 300% compared with the previous month. Shanghai, Beijing and
Chengdu were the top three domestic destinations for food-lovers,
while short-haul destinations such as Macau, Hong Kong and Bangkok
were the top three most popular outbound destinations. Ctrip
Gourmet List was launched in 2016 to provide travelers with
easy-to-access food and restaurant recommendations and convenient
on-line table booking in major cities around the world. By the end
of 2017, Gourmet List covers approximately 15,000 restaurants in
120 popular destinations both in China and around the world. Ctrip
Gourmet List has seen triple-digit growth since its launch and
continues to rapidly expand the number of restaurants and
destinations on its platform.
Outbound Travel Trends
During the October National Day Holiday, Chinese travelers
visited more than 1,000 destinations in 100 countries. Fifty-six
percent of outbound travelers were females, with 36% of outbound
travelers born in the 1980s. This group, along with the 18% of
travelers born in the 1990’s, formed the main travel force of this
year’s October National Day Holiday. Most visitors traveled with
their families (42%) with top departure cities and top spenders
being from first-tier cities. Fifty-six percent of all outbound
travelers opted for a trip lasting more than a week, with long-haul
trips to Europe, Scandinavia, the United States of America, Canada,
Australia and New Zealand being the most popular as reflected in
Ctrip’s flight searches. Trips to the United Kingdom saw steady
growth due to five new flight routes from Chinese cities such as
Sanya, Wuhan, Xi’an, Chengdu and Beijing.
According to Ctrip’s travel data, Thailand overtook Japan as the
top destination for Chinese outbound travelers, with Hong Kong
coming in at third place followed by Vietnam and Singapore. South
Korea, Croatia, Mexico, Serbia, and Tunisia were the top five dark
horse destinations, averaging more than 50% year-on-year growth.
Ease of visa contributed greatly to rising interest for the latter
three countries.
Flight search data also revealed significant interest in lesser
known destinations. Eastern Europe and Central Asia were dark horse
regions, with countries such as Georgia, Azerbaijan, Serbia and
Uzbekistan starting to appear on Chinese travelers’ radar. Travel
searches for Croatia saw a year-on-year increase of 142% due to the
World Cup fever, while ease of visa prompted great interest in
Rabat, Morocco and Minsk, Belarus.
In addition to flights and hotel bookings and searches, data
from Ctrip’s Things to Do (TTD) showed that Chinese outbound
travelers continued to spend money on in-depth local experiences
and unique travel activities. Thirty-five categories of tour
activities were experienced by Chinese travelers during the October
Holiday, with the top 6 favorites being sky diving, hot-air balloon
rides, scuba-diving, helicopter rides, cooking classes, and
off-road racing. iFly Singapore, Skydiving in Queenstown,
scuba-diving in Nha Trang, cooking lessons in Chiang Mai and Abu
Dhabi F1 Experience became novel experiences for a large number of
Chinese travelers during the National Holiday. Bookings made
through Ctrip’s Overseas TTD saw a year-on-year increase of over
100%. The top 5 museums were the Prado Museum in Spain, the
National Museum of Marine Biology and Aquarium in Pingtung County,
Taiwan, Winter Palace in Russia, Van Gogh Museum in the Netherlands
and The Metropolitan Museum of Art of New York City.
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travelers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralized, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
For further information, please contact:
International PRCtrip.com International, ltd.Tel: (+86) 21 3406
4880 ext 196455Email: Pr@ctrip.com
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