Ctrip signs China-focused Distribution Agreement with Millennium Hotels and Resorts
15 Mars 2019 - 2:16AM
Ctrip.com International, Ltd. (Nasdaq: CTRP), one of China’s
largest integrated travel services companies (“Ctrip”), today
signed an agreement with upscale global hoteliers Millennium Hotels
and Resorts (MHR) to develop a global distribution strategy
promoting MHR properties to Ctrip’s 300 million strong customer
base.
The agreement was announced jointly at ITB
Berlin by David Zhou, Chief Business Officer for Accommodation
Business Unit of Ctrip and Nayan Peshkar, MHR Senior Vice President
– Digital, Distribution & Revenue Strategy.
It marks the start of an alliance enabling Ctrip
to offer MHR’s iconic portfolio of hotels in the USA, Europe, the
Middle East, Asia and Australasia to its China-based business and
leisure travel clients. Through the aegis of a strategic
collaboration agreement, MHR will partner with Ctrip’s membership
program, which will certify its properties as “Chinese Friendly
Hotels” and enable them to benefit from Ctrip’s influential ranking
system. MHR and Ctrip will also work towards customer initiatives
such as the launching of a flagship store on Ctrip’s digital
platforms, joint marketing campaigns as well as knowledge sharing
and cross exposure programmes for team members.
Ctrip is the number one platform for Chinese
nationals travelling overseas. About one in four Chinese citizens
use Ctrip to book and search for outbound flight tickets, making it
the world’s largest outbound travel platform. According to Ctrip’s
2018 Travel Report, its customers’ top destinations are England,
France, Germany, Thailand, Japan, Hong Kong, South Korea,
Indonesia, and USA, all of which are home to hotels owned or
operated by MHR and its associates.
MHR parent company Millennium & Copthorne
Hotels Plc was listed on the London Stock Exchange in 1996. At the
end of 2018, it operated or branded a portfolio of 139 properties
with over 40,000 rooms. Its respected brands are present in 28
nations around the world, including China where it owns and
operates the iconic Grand Millennium Hotel Beijing, as well as
operating properties in Hong Kong, Xiamen and other major Chinese
destinations. The Group has always had a strong Asian franchise,
thanks to its majority ownership by City Developments Limited, one
of Singapore’s leading corporations. This, combined with its unique
range of iconic properties in popular destinations will make it a
valuable addition to Ctrip’s customer offering.
David Zhou of Ctrip said, “We are so grateful to
be enhancing our relationship with MHR. Chinese outbound tourists
reached nearly 150 million in 2018, and the growth for this year
remains strong. By signing this China–focused distribution
agreement with MHR, we are continuing to offer 300 million members
the best hotel experience worldwide whilst enhancing MHR’s presence
and boosting new business opportunities for them in the China
Market.”
Nayan Peshkar of MHR said, “We are delighted to
be joining forces with Ctrip and thus raising the profile of our
hotel offering in the large and fast-growing China travel market.
Asia is our second biggest region of operations, so we already have
a deep and embedded experience of what it takes to meet the high
demands of business and leisure travelers from China. With hotels
located in some of the world’s most attractive destinations, we
look forward to welcoming more of Ctrip’s customers in the coming
year.”
About Ctrip.com International,
Ltd. Ctrip.com International, Ltd. is a leading provider
of online travel and related services, including accommodation
reservation, transportation ticketing, package tour and
in-destination services, corporate travel management, and other
travel related services. It enables business and leisure travellers
to make informed and cost-effective bookings by aggregating
comprehensive travel related information and offering its services
through an advanced transaction and service platform consisting of
its mobile apps, Internet websites and centralized, toll-free,
24-hour customer service center. The family of travel brands mainly
includes: Ctrip, the largest online travel agency in terms of gross
merchandise value and the best-known travel brand in China; Qunar,
a leading online travel agency in China; Trip.com, an online travel
agency for global consumers; and Skyscanner, a leading global
travel search site. Since its inception in 1999, Ctrip Group has
experienced substantial growth and become one of the largest travel
service providers in the world.
About Millennium & Copthorne Hotels
Plc Millennium Hotels and Resorts is the umbrella brand of
Millennium & Copthorne Hotels plc, a global hospitality
management and real estate group, listed on the London Stock
Exchange (LSE: MLC).
The company owns and/or manages a worldwide portfolio of more than
136 hotels, offering over 40,000 rooms in business and leisure
destinations in Asia, Australasia, Europe, the Middle East and
North America. Millennium Hotels and Resorts consist of 4 brand
collections: Leng’s Collection, M Collection, Millennium Collection
and Copthorne Collection.
MHR is a dynamic hospitality group with an
outstanding reputation for excellence and taking pride in exceeding
the needs of business and leisure travellers. Its properties are
well located in the world’s most attractive destinations, including
New York, Los Angeles, London, Paris, Dubai, Abu Dhabi, Singapore,
Auckland and Beijing. Millennium Hotels and Resorts offer its
guests the perfect address for business and leisure alike.
For further information, please contact:
International PRCtrip.com International,
ltd.Tel: (+86) 21 3406 4880 ext 196455Email: Pr@ctrip.com
Mango PR UKTel: +44 (0)207 421 500Lara Good |
Alexandra HirstEmail: lara.good@mangopr.com |
Alexandra.hirst@mangopr.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/965c0a95-9a56-4680-b3a0-d4c4755906e3
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