Regulatory News:
aufeminin (Paris:FEM):
The best Nature has to offer from around the world
The result of an intrapreneurial project undertaken
within the aufeminin group (aufeminin, Marmiton, My Little Paris,
etc.) under the auspices of Marie-Laure Sauty de Chalon, the
Group’s CEO, et Delphine Groll, Head of Communication, Gretel is
part of the Group’s diversification strategy of which
e-commerce is a pillar (My Little Box, Beautiful box).
Officially launched on 25 October, 2016, Gretel
(www.gretel-box.com) offers subscribers the possibility of
receiving each month, at home or at work, 5 healthy and original
snacks from a selection of 50 products. Brazil nuts, Goji
berries, dehydrated mango, Philippine coconut, shelled almonds,
Canadian cranberries: various snacks unearthed from around the
world, all of them approved by Marmiton for their taste and
their originality.
Guilt-free healthy snacks
With these unique snacks and their proven nutritional
benefits (hazelnuts, almonds, Goji berries, dried blackberries,
pumpkin seeds, grapes, prunes, etc.), Gretel is aiming to change
eating habits so that people can at last enjoy guilt-free
snacks.
The first customized box with 300 million possible
combinations
Gretel is innovating by launching, on the French market,
the first 100% customizable box that lets subscribers
create their own box. Each month, subscribers can thus
choose their 5 favorite snacks from a selection of 50 products.
This customizable aspect means that there are more than 300
million possible combinations and, for food lovers lacking
inspiration, each month Gretel also offers a “seasonal box”
recommended by Marmiton.
Designed with sustainable development in mind, these Gretel
snacks come in resealable Kraft paper bags, and can be eaten
anywhere and at any time of day: in public transport, at work, out
walking, in open-space areas, on the slopes, in the gym, etc.
Over 500 grams (over a pound) of healthy snacks delivered
each month for 13.90 euros, thus corresponding to a daily
recommended snack portion.
Enchanting storytelling associated with the brand
A new brand within the Group aimed at men and women alike,
Gretel has its own special universe consisting of a multitude of
little characters. Commissaire Pruneau, Casse Noisette, Ginger
Catch, Alba Nana, Mika Jou, Amanda Moiselle, Kurt Berry, Miss
Cancan, Merlin Pompom… characters with wacky stories to create
brand loyalty.
A world of delicious enjoyable snacks, where you live on almonds
alone!
Now there’s no need to avoid snacking
between meals!
To obtain Gretel visuals (logo, box, characters, etc.),
please contact us using the details below.
About Gretel and aufeminin
Officially launched in October 2016, Gretel (www.gretel-box.com)
belongs to the aufeminin group, the 1st creator of communities,
which includes media brands such as aufeminin, Marmiton, My Little
Paris, Merci Alfred, Gifted Agency, Onmeda, Zimbio.com,
Livingly.com and Stylebistro.com.
The Group is present in more than 20 countries in Europe, North
Africa, North America and Latin America. Leader on the desktop
market with a global audience of 42 million visitors a month, the
aufeminin group’s presence is growing on the mobile market, with 73
million visitors, and tablet market, with 12 million visitors, and
is developing its presence on all other platforms, including video,
print and social networks (1).
(1) Google Analytics, aufeminin group, no double counting,
August 2016
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161025006366/en/
aufemininDelphine Groll, Tel: +33 (0)1 53 57 15 52 – +33
(0)6 60 25 14 65Head of Group
Communicationdelphine.groll@aufeminin.com
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