Singing Machine To Launch Sesame Street Singalong Toys
05 Avril 2023 - 2:00PM
The Singing Machine Company, Inc. (NASDAQ:
MICS) –
the worldwide leader in consumer karaoke products -- today
announced it has entered into a licensing agreement with Sesame
Workshop, the educational organization behind the iconic Sesame
Street franchise.
The Singing Machine Company will develop,
manufacture and market sing-along and youth karaoke products
featuring beloved Sesame Street characters, including Elmo, Cookie
Monster, Big Bird and Abby Cadabby for North America, Australia,
the United Kingdom. The Company expects to launch the new products
this Fall 2023.
“Sesame Workshop, the nonprofit behind Sesame
Street, has built a legacy brand at the heart of childhood play,
inspiring generations of children through music and singing for
more than 50 years, and still today, it is one of the most widely
recognized, cherished and impactful entertainment franchises of our
time,” said Gary Atkinson, CEO of Singing Machine. “Sesame Street
has infused music together with its loveable characters to boldly
shape the minds and lives of young learners, and we can’t wait to
bring their incredible mission to life with character-themed
Singing Machine karaoke products for fans around the world.”
“Music has always been a part of Sesame Street’s
DNA, supporting our curricular goals and helping kids express
themselves in the most creative ways,” said Gabriela Arenas, SVP of
Global Products Licensing, Sesame Workshop. “Whether singing or
dancing, or both! kids and families will have a wonderful
time-sharing musical memory with all their Sesame Street
friends.”
About Sesame Workshop
Sesame Workshop is the nonprofit educational
organization behind Sesame Street, the pioneering television show
that has been reaching and teaching children since 1969. Today,
Sesame Workshop is an innovative force for change, with a mission
to help kids everywhere grow smarter, stronger, and kinder. We’re
present in more than 150 countries, serving vulnerable children
through a wide range of media, formal education, and
philanthropically funded social impact programs, each grounded in
rigorous research and tailored to the needs and cultures of the
communities we serve. Learn more
at www.sesameworkshop.org and follow Sesame Workshop on
Instagram, Twitter, Facebook, and TikTok.
About The Singing Machine
Singing Machine Company Inc. (NASDAQ:
MICS) is the leading provider of karaoke products
to consumers across the world. The Company’s Singing Machine®
portfolio features the industry's widest line of at-home and in-car
karaoke entertainment products, which allow consumers to find a
machine that suits their needs and skill level. The Company’s
products are sold in over 25,000 locations worldwide, including at
well-known retailers such as Amazon, Costco, Sam’s Club, Target,
and Walmart. As the most recognized brand in karaoke, Singing
Machine products incorporate the latest technology and provide
access to over 100,000 songs for streaming through its mobile app
and select WiFi-capable products. To learn more, go to
www.singingmachine.com.
Investor Relations
Contact: |
PR Contact for Singing
Machine |
Brendan Hopkins |
Genna Rosenberg |
(407) 645-5295 |
310-995-1461 |
investors@singingmachine.com |
genna@genncomm.com |
www.singingmachine.com |
|
www.singingmachine.com/investors |
|
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Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Words such as "may", "could", "expects", "projects,"
"intends", "plans", "believes", "predicts", "anticipates", "hopes",
"estimates" and variations of such words and similar expressions
are intended to identify forward-looking statements. These
statements involve known and unknown risks and are based upon
several assumptions and estimates, which are inherently subject to
significant uncertainties and contingencies, many of which are
beyond the Company's control. Actual results may differ materially
from those expressed or implied by such forward-looking statements.
Factors that could cause actual results to differ materially
include, but are not limited to, the risk factors described in the
Company's filings with the Securities and Exchange Commission. The
forward-looking statements are applicable only as of the date on
which they are made, and the Company does not assume any obligation
to update any forward-looking statements.
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