Reborn Coffee Announces “Sip for a Cause” Donation Support for Maui Fire Relief Efforts
19 Septembre 2023 - 2:31PM
Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a
California-based retailer of specialty coffee, today announced the
launch of its “Sip for a Cause” wildfire relief program to assist
with efforts following the devastating wildfires in Maui by
pledging to donate 50% of its Kona Coffee sales proceeds to the
Maui Food Bank.
The Maui Food Bank, an organization with a rich
history of supporting the community, is spearheading efforts to
alleviate need and provide immediate care to those affected by
recent wildfires. Their focus remains on ensuring that no
individual in crisis goes to bed hungry, amplifying the “Sip for a
Cause” initiative's reach and impact.
To facilitate the path to recovery, Reborn
Coffee is pledging to donate 50% of the proceeds from its Kona
Coffee sales directly to relief and rebuilding operations active on
the ground through partnerships with the Maui Food Bank.
“In response to the catastrophic impacts of the
recent wildfires on the island of Maui, Reborn Coffee pledges its
unwavering support to the resilient residents braving these trying
times,” said Jay Kim, Chief Executive Officer of Reborn. “These
wildfires have left indelible scars on the beautiful landscape and
vibrant communities of Maui, catalyzing a surge of compassionate
initiatives aimed at alleviating the difficulties faced by
many.
“We are taking a step further in our mission to
support the Maui community by pledging to donate 50% of the
proceeds from every Kona Coffee cup sold to the Maui Food Bank.
This substantial contribution aims to foster a substantial positive
impact, bringing necessary resources and assistance to the many
families navigating the aftermath of this tragic event. We believe
that through collective efforts and compassionate giving, we can
aid in the recovery and rebuilding of the vibrant Maui
community.
“We encourage every individual to embrace this
opportunity to make a tangible difference, one cup at a time. It is
through unified efforts and a shared vision that we can foster a
brighter, hopeful tomorrow for Maui. Join us in sipping for a
cause, in standing with Maui, and in making strides not just in
business but in uplifting the lives of those deeply affected during
this critical time,” concluded Kim.
For further information on how to contribute or
get involved, please visit www.reborncoffee.com.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors and Management’s
Discussion and Analysis of Financial Condition and Results of
Operations sections of our recent filings with the Securities and
Exchange Commission (“SEC”) including our Form 10-Q for the first
quarter of 2023, which can be found on the SEC’s website at
www.sec.gov. Such risks, uncertainties, and other factors include,
but are not limited to, the Company’s ability to continue as a
going concern as indicated in an explanatory paragraph in the
Company’s independent registered public accounting firm’s audit
report as a result of recurring net losses, among other things, the
Company’s ability to successfully open the additional locations
described herein as planned or at all, the Company’s ability to
expand its business both within and outside of California
(including as it relates to increasing sales and growing Average
Unit Volumes at our existing stores), the degree of customer
loyalty to our stores and products, the impact of COVID-19 on
consumer traffic and costs, the fluctuation of economic conditions,
competition and inflation. We urge you to consider those risks and
uncertainties in evaluating our forward-looking statements. We
caution readers not to place undue reliance upon any such
forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to update these statements for
revisions or changes after the date of this release, except as
required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us 949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
Reborn Coffee (NASDAQ:REBN)
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