Reborn Coffee Appoints Global Entrepreneur Jennifer Tan to Board of Directors
12 Octobre 2023 - 2:31PM
Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a
California-based retailer of specialty coffee, today announced the
appointment of Jennifer Tan to its Board of Directors.
Jennifer Tan has over 30 years’ experience as a
global entrepreneur in diversified businesses in the U.S., Europe
and Asia. She is currently Chief Executive Officer of Hawaii
Volcano Tea LP, a tea farm with multiple locations in the Volcano
area of Hawaii Island. The company owns tea plantations with a
greenhouse for cultivation and factory for the processing of
high-quality tea product lines. Previously she was Managing
Director of Tutti Frutti (China) Limited, developing and executing
marketing plans for Tutti Frutti Frozen Yogurt stores on both
corporate-owned and franchise retail stores in China, Hong Kong and
Macau. Ms. Tan was also Managing Director of International Golf
& Yacht Club (Hong Kong) Limited and Mass Star Development
Limited.
“Jennifer's expertise in global business,
especially her tenure in the premium tea sector, make her an
invaluable addition to our Board," said Jay Kim, Chief Executive
Officer of Reborn Coffee. “We believe her broad experience
executing business plans, including marketing frozen yogurt shops
in Asia, will be important as we drive growth and expansion
internationally. We are confident that her insights will be
instrumental in helping to steer Reborn Coffee through the dynamic
global coffee and tea markets.
“Jennifer will also be valuable in enhancing our
brand’s loose leaf and specialty tea product lines and
incorporating the premium teas from Hawaii Volcano Tea into Reborn
Coffee’s offerings. Tea continues to grow in popularity as an
alternative to coffee products for health consciousness consumers,
including organic tea variants and region-specific varieties such
as Hawaiian volcanic tea in which the volcanic soil imparts a
distinctive flavor and quality to the tea. We continue to seek out
opportunities to diversify our product portfolio and reinforce our
commitment to offering unparalleled, premium products to our
customers,” concluded Kim.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors and Management’s
Discussion and Analysis of Financial Condition and Results of
Operations sections of our recent filings with the Securities and
Exchange Commission (“SEC”) including our Form 10-Q for the second
quarter of 2023, which can be found on the SEC’s website at
www.sec.gov. Such risks, uncertainties, and other factors include,
but are not limited to, the Company’s ability to continue as a
going concern as indicated in an explanatory paragraph in the
Company’s independent registered public accounting firm’s audit
report as a result of recurring net losses, among other things, the
Company’s ability to successfully open the additional locations
described herein as planned or at all, the Company’s ability to
expand its business both within and outside of California
(including as it relates to increasing sales and growing Average
Unit Volumes at our existing stores), the degree of customer
loyalty to our stores and products, the impact of COVID-19 on
consumer traffic and costs, the fluctuation of economic conditions,
competition and inflation. We urge you to consider those risks and
uncertainties in evaluating our forward-looking statements. We
caution readers not to place undue reliance upon any such
forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to update these statements for
revisions or changes after the date of this release, except as
required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us 949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
Reborn Coffee (NASDAQ:REBN)
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