TheStreet and Bundle Team up to Share Content and Audiences across Their Complementary Digital Personal Finance Platforms
30 Août 2010 - 3:30PM
Business Wire
TheStreet.com, Inc. (Nasdaq: TSCM (TheStreet.com)), a leading
digital financial media company, and Bundle, the new socially
informed money management website funded by Citigroup, Microsoft
and Morningstar, announced today a content and audience-sharing
agreement whereby TheStreet and its sister Web site MainStreet will
provide personal finance editorial content and multimedia tools to
Bundle.
As part of the agreement, TheStreet will gain access to Bundle's
original content and community, which focuses on a real-time and
data-driven approach to sharing and learning about consumer
behavior. The agreement also provides that TheStreet content may be
distributed through other online channels owned or controlled by
Bundle’s investors and strategic business partners, including the
MSN Money website. Finally, the companies will share audiences
through a series of cross-promotional efforts on each other's
respective sites.
“What attracted us to Bundle is their revolutionary user
interface, approach to social media and access to unique behavioral
consumer data,” said Daryl Otte, CEO of TheStreet. “We firmly
believe, as does Bundle, that personal finance spending and
investing recommendations don’t exist in a vacuum. With access to
Bundle’s great data tools and approach to social media, and guided
by our action-oriented, professionally created content, our readers
and Bundle users will have the best possible resources for managing
their financial lives. They can learn from professionals, put their
financial lives and goals into a real-world context and then
compare their habits to peers within their community. This type of
powerful actionable insight is an important element of TheStreet’s
reporting across our network and, as such, our personal finance
content dovetails nicely with Bundle’s efforts in delivering
leading edge personal financial management tools to the web
community. We are extremely pleased to be joining forces with
Bundle and are proud to have been selected as its first and primary
third-party personal finance content partner, a validation to the
strength of our reporting, analysis and commentary and how well it
resonates with readers.”
“Teaming with a pioneer in the financial digital media space is
a huge boost for our new endeavor and one that is already creating
positive buzz throughout the Bundle community,” said, Jaidev
Shergill, founder and CEO of Bundle. “Adding valuable personal
finance content from TheStreet’s solid roster of contributors will
serve to further augment the value-added resources that we aim to
make available to our readers in helping them make smart spending,
budgeting and investing decisions. We are eager to share our
content with TheStreet as well and help continue to build the
Bundle community.”
Today’s content-sharing announcements build on recent, similar
agreements TheStreet has announced recently with Newsweek and
Nightly Business Report.
About TheStreet
TheStreet is a leading digital financial media company. The
Company’s network includes the following properties: TheStreet,
RealMoney, Stockpickr, BankingMyWay, MainStreet and Rate-Watch. For
more information and to get stock quotes and business news, visit
http://www.thestreet.com.
About Bundle
Bundle is a socially informed money management site dedicated to
helping people make smarter spending and saving choices through
comparison, community and one of the most extensive collections of
free spending data on the web. Bundle is based in New York and
supported through investments from strategic partners that include
Citigroup, Microsoft, and Morningstar, Inc.
For a complete press kit, including an introductory video,
screenshots of the site, and company bios, please visit
www.bundle.com/press.
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