Rural retailer adds to spring product line-up
with launch in 50 stores and online
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, announced today it is
expanding its apparel offerings for women with the launch of the
Martha Stewart Garden Apparel Line in collaboration with Martha
Stewart, Marquee Brands and French Dressing Jeans Inc. The line,
which includes eight clothing items, will initially launch
exclusively at Tractor Supply beginning the week of March 25th in
50 select stores and online.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240325039815/en/
Martha Stewart in the garden chore
jacket, convertible overalls and peony long sleeve T-shirt now
available at Tractor Supply. (Photo: Business Wire)
“This new line of apparel reflects my passion for gardening and
outdoor work, so I am thrilled to share it with consumers,” said
Martha Stewart. “With creativity and hard work at the core of
gardening, this collection embraces artistry and functionality,
bringing ease to those who strive to keep a healthy, beautiful
garden.”
Debut pieces include a Garden Chore Jacket, Garden Work Shirt,
Short Sleeve Puffer Vest, Cargo Convertible Pants, Convertible
Overalls and more. Each item creatively merges function and comfort
with personal style, designed to meet the unique needs of the
modern gardener living Life Out Here.
The addition of the Martha Stewart Garden Apparel Line is the
latest in Tractor Supply’s ongoing efforts to bring top brands and
unmatched quality to its rural neighbors.
“Women’s apparel continues to be an important product category
for us at Tractor Supply, especially when it comes to gardening,”
said Seth Estep, chief merchandising officer at Tractor Supply
Company. “This launch with Martha Stewart is the perfect way for us
to bring fashion and function to our gardening customers, with
great new styles and products our customers can’t get anywhere
else.”
“From seasoned cultivators to those new to the hobby, gardeners
will love Martha's Garden Apparel Collection. As a one-stop
destination for everything gardening, Tractor Supply is the perfect
retail partner for this launch, and we’re delighted to bring this
collection to their customers,” said Helaine Peters, president of
French Dressing Jeans Inc.
To learn more or view the full Martha Stewart Garden Apparel
Line at Tractor Supply, please visit:
https://www.tractorsupply.com/tsc/brand/Martha Stewart/clothing.
Items are available in select Tractor Supply stores and online.
About Tractor Supply Company
For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been
passionate about serving the needs of recreational farmers,
ranchers, homeowners, gardeners, pet enthusiasts and all those who
enjoy living Life Out Here. Tractor Supply is the largest rural
lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The
Company’s more than 50,000 Team Members are known for delivering
legendary service and helping customers pursue their passions,
whether that means being closer to the land, taking care of animals
or living a hands-on, DIY lifestyle. In store and online, Tractor
Supply provides what customers need – anytime, anywhere, any way
they choose at the low prices they deserve.
As of December 30, 2023, the Company operated 2,216 Tractor
Supply stores in 49 states. For more information on Tractor Supply,
visit www.tractorsupply.com.
Tractor Supply Company also owns and operates Petsense by
Tractor Supply, a small-box pet specialty supply retailer providing
products and services for pet owners. As of December 30, 2023, the
Company operated 198 Petsense by Tractor Supply stores in 23
states. For more information on Petsense by Tractor Supply, visit
www.Petsense.com.
About Marquee Brands
Marquee Brands is a leading global brand owner, marketer, and
media company. Owned by investor funds managed by Neuberger Berman,
one of the world's leading employee-owned investment managers,
Marquee Brands targets high-quality brands with strong consumer
awareness and long-term growth potential. Marquee Brands seeks to
identify brands in various consumer product segments with the goal
of expanding their reach across retail channels, geography, and
product category while preserving the brand heritage and enhancing
the ultimate consumer experience. The portfolio includes Martha
Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body
Glove, Emeril Lagasse, Motherhood Maternity, A Pea in a Pod, and
Bruno Magli. Through its global team of professionals and partners,
Marquee Brands monitors trends and markets in order to grow and
manage brands in partnership with retailers, licensees, and
manufacturers through engaging, impactful strategic planning,
marketing, and e-commerce. www.marqueebrands.com.
About French Dressing Jeans
Founded in 1978, FDJ is a leading women’s denim and apparel
company headquartered in Montreal, Canada. With over four decades
of experience, FDJ specializes in designing clothing for women of
all ages, shapes, and sizes. Pioneering innovation, FDJ introduced
stretch denim to the industry early on, setting a new standard for
comfort and style. Renowned for its four signature fits - Peggy,
Suzanne, Olivia, and Christina - FDJ has perfected each fit over
the years, ensuring flattering silhouettes for every body type. At
the core of FDJ's values lies a passion for innovation and
creation, driving the brand's commitment to delivering exceptional
products and services. With a global network of sourcing and a
comprehensive one-stop-shop approach encompassing product,
branding, and services, FDJ offers a unique proposition for
retailers and customers alike. Embracing a philosophy of fashion
without limits, FDJ challenges conventions and celebrates
individuality, while remaining inclusive and dedicated to giving
back to the community. FDJ aims to be the ultimate destination for
fashion and fit expertise, created by women for women. Female
empowerment is at the heart of FDJ's mission. For more information,
please visit www.fdjcollection.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240325039815/en/
Tricia Whittemore (615) 440-4410 Mary Winn Pilkington (615)
440-4212 corporatecommunications@tractorsupply.com
Tractor Supply (NASDAQ:TSCO)
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