- Merchandise exclusively available through Legends retail
operations
- First time officially licensed BorgWarner Trophy®
and Indianapolis Motor Speedway co-branded items have been
available for sale to fans
- Collaboration bolsters relationship with Indianapolis Motor
Speedway and Legends
AUBURN
HILLS, Mich., May 10, 2023
/PRNewswire/ -- For the first time, BorgWarner has collaborated
with the Indianapolis Motor Speedway (IMS) on co-branded BorgWarner
Trophy® merchandise, which will be available
exclusively through Legends, the official retail partner of INDYCAR
and IMS since 2014. The officially licensed, co-branded merchandise
was created with the support of Second Story Collection, a
Michigan-based company
specializing in branded product development, which designed and
manufactured the retail products. The new line of merchandise will
be available at Legends on May 10.
"We want avid Indy 500 fans to have the chance to own officially
licensed Borg-Warner Trophy® merchandise and we're
thrilled to give them the opportunity this year," said Michelle Collins, Global Director, Marketing and
Public Relations, BorgWarner. "We are grateful to have great
partners like Indianapolis Motor Speedway, Legends and Second Story
Collection in this endeavor and look forward to seeing racing
enthusiasts sporting this brand-new merchandise on May 28."
Merchandise that will be available at Legends includes
commemorative trophy and wing and wheel hoodies, T-shirts, polos,
wool banner flags, mugs, decals, embroidered patches, bottle opener
keychains, trucker hats, and coasters. Legends renewed its
multiyear contract with INDYCAR and IMS earlier this year. In
addition to its year-round store at the Indianapolis Motor Speedway
Museum, Legends operates over 50 stores at IMS during the Indy
500.
The addition of officially licensed merchandise complements
BorgWarner's longstanding Indy 500 activities, including annually
having the likeness of the new Indy 500's winners face sculpted and
fastened to the coveted Borg-Warner Trophy®, contributing to a
rolling jackpot destined for the next back-to-back winner of the
race, and having its BorgWarner's Engineered for Racing (EFR™)
turbochargers on every NTT IndyCar Series® car since 2012.
About BorgWarner
For more than 130 years, BorgWarner
has been a transformative global product leader bringing successful
mobility innovation to market. Today, we're accelerating the
world's transition to eMobility — to help build a cleaner,
healthier, safer future for all.
The Borg-Warner Trophy, BorgWarner Championship Driver's Trophy,
and BorgWarner Championship Team Owner's Trophy are trademarks of
BorgWarner Inc.
For the first time, BorgWarner has collaborated with the
Indianapolis Motor Speedway (IMS) on co-branded BorgWarner Trophy®
merchandise, which will be available exclusively through Legends,
the official retail partner of INDYCAR and IMS since 2014.
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SOURCE BorgWarner