Sam Edelman Announces New Licensing Partnerships to Expand Lifestyle Categories
12 Février 2024 - 10:25PM
Business Wire
Sam Edelman, the contemporary lifestyle brand behind some of the
world’s most iconic footwear and a lead brand in the Caleres (NYSE:
CAL) portfolio, is excited to announce its partnership with four
new licensees to expand all three of its brands - Sam Edelman,
Circus NY by Sam Edelman and Sam & Libby – into new lifestyle
categories. New licensing partners include HB Connections
(handbags), Esquire Brands (kids’ shoes), Gina Group (hosiery), and
My Step Global (slippers). These licensees will join the brand’s
existing portfolio of partners, S. Rothschild (dresses and
outerwear), One Jeanswear Group (denim and ready-to-wear), and
Randa Apparel and Accessories (belts).
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Sam Edelman Announces New Licensing
Partnerships to Expand Lifestyle Categories (Photo: Business
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“The addition of four new licensees is another growth milestone
for Sam Edelman,” said Jesse Edelman, senior vice president and
general manager of Sam Edelman. “We’re confident in our partners’
abilities to bring our passion for our consumer to life across four
new categories.”
This fall, and in collaboration with fashion handbag company HB
Connections, Sam Edelman and Sam & Libby will unveil handbags
that speaks directly to its sophisticated and modern consumer. This
strategic partnership will deliver a collection that combines Sam
Edelman’s timeless aesthetic with HB Connections’ deep expertise in
designing handbags and small leather goods. Recognized not only as
the industry leader in handbag craftsmanship, sourcing, and
wholesale distribution, HB Connections also offers a diverse
portfolio tailored to various market verticals. Their influence
extends across 110 countries, where they cultivate impactful
strategic partnerships for private label distribution and branded
wholesale. As a global leader, HB Connections will deliver trend-on
accessories at an attainable price point, while maintaining the
high-quality, expert craftsmanship and luxurious details that Sam
Edelman is known for.
Additionally, Sam Edelman will launch a new collection of kids’
footwear licensed by Esquire Brands, hosiery licensed by Gina
Group, and slippers licensed by My Step Global. These collaborative
partnerships mark a pivotal moment, as all three Sam Edelman brands
continue to expand into new lifestyle offerings, ready to meet the
varied fashion needs of their global audience.
Kids’ footwear and hosiery will be available this spring and
slippers available this fall.
“As we step into handbags, kids’ footwear, hosiery and slippers,
it allows us to better meet the demands of our diverse and evolving
consumer as a complete lifestyle brand dressing her from head to
toe,” added Edelman.
About Sam Edelman
A creative visionary and legend in the footwear industry, Sam
Edelman is a dominant force in fashion. Sam and his wife, muse and
business co-founder, Libby Edelman, have grown Sam Edelman into a
complete lifestyle brand. Since 2004, the Sam Edelman brand has
been synonymous with aspirational luxury. Inspired by timeless
American elegance, Sam’s innate understanding of the customer
translates conceptually into a modern lifestyle informed by rich
heritage, creativity, and innovation. With flagship locations in
SoHo and Beverly Hills, and retail stores from Hong Kong to Dubai,
Sam Edelman continues to expand its presence worldwide.
About Circus NY by Sam Edelman
Circus NY is a contemporary lifestyle brand richly influenced by
modern street fashion. Unafraid to push boundaries, the customer
plays by their own rules and embraces new fashion trends. At Circus
NY, we encourage the customer to be unapologetically themselves by
delivering high-quality, trend-on product that speaks as loudly as
our customer does.
About Sam & Libby
Sam &Libby is a statement of inclusion and diversity with
fashion that expresses an optimistic, bold and whimsical approach
to the reinvention of its heritage. The brand’s innate spirit of
exploration inspires the consumer — from the 18-year-old shopping
for prom shoes to the mother of three looking to update her style —
to always think outside the shoe box. Sam &Libby will relaunch
at Famous Footwear in spring 2024 and will expand its reach to
retail stores all over the U.S. Women everywhere will join in the
mission to challenge the status quo and celebrate the beauty,
voice, and influence of all fashion-lovers alike with Sam
&Libby.
About Caleres
Caleres is a market-leading portfolio of global footwear brands
that includes Famous Footwear, Sam Edelman, Allen Edmonds,
Naturalizer and Vionic. Our products are available virtually
everywhere - in the nearly 1,000 retail stores we operate, in
hundreds of major department and specialty stores, on our branded
e-commerce sites, and on many additional third-party retail
websites. Combined, these brands make Caleres a company with both a
legacy and a mission. Our legacy is our more than 140 years of
craftsmanship and our passion for fit, while our mission is to
continue to inspire people to feel great… feet first. Visit
caleres.com to learn more about us.
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Jessica Sodokoff jsodokoff@caleres.com
Caleres (NYSE:CAL)
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