Official Bank of the VOLS
MEMPHIS,
Tenn., Aug. 1, 2024 /PRNewswire/ -- First
Horizon Corp. (NYSE: FHN or "First Horizon") is proud to announce
that First Horizon Bank has renewed its commitment to the
University of Tennessee and signed a
5-year agreement as a Corporate Champion and the Official Bank of
the VOLS.
First Horizon Bank is a longtime supporter of the University and
signed its first agreement with the University
of Tennessee Athletics back in 1993. Terms of the
contract remain undisclosed; however, the contract does include an
exclusive financial partnership as the "Official Bank of the
Vols & Lady Vols," an
official Power T premium Visa Debit card design, entertainment and
hospitality opportunities, participation in game day experiences
and events, and a partnership with the University of Tennessee Alumni Association.
The Tennessee-First Horizon partnership was created through
Athletics multimedia rights holder The Vol Network, the locally
based team of Learfield – the media and technology company powering
college athletics. The Vol Network provides First Horizon
with an impressive statewide media strategy with exposure in radio,
television, print, digital and social media, along with game site
signage across Tennessee's premier
sports venues.
"First Horizon has backed for the Vols for more than 30
years," said Jim Atchley, Market
President for First Horizon Bank. "Our commitment, as The Official
Bank of the Vols, extends to all Vols, from student-athletes to
alumni. Building on this longstanding partnership, First Horizon
remains committed to the Knoxville
community and the University of
Tennessee."
"There is only one Official Bank of the Vols, and that's First
Horizon," said Steve Early, Vice
President and General Manager of the Vol Network. "First
Horizon's corporate partner commitment to Big Orange Athletics over
the past three decades is unmatched, and they are a shining example
of what a community-focused company should be. This is a
relationship with true statewide impact, and it only makes sense
for our two great brands to be aligned across Tennessee."
About First Horizon –
First Horizon Corp. (NYSE:
FHN), with $82.2 billion in assets as
of June 30, 2024, is a leading regional financial services
company, dedicated to helping our clients, communities and
associates unlock their full potential with capital and counsel.
Headquartered in Memphis, TN, the
banking subsidiary First Horizon Bank operates in 12 states across
the southern U.S. The Company and its subsidiaries offer
commercial, private banking, consumer, small business, wealth and
trust management, retail brokerage, capital markets, fixed income,
and mortgage banking services. First Horizon has been recognized as
one of the nation's best employers by Fortune and Forbes magazines
and a Top 10 Most Reputable U.S. Bank. More information is
available at www.FirstHorizon.com.
About Learfield –
Learfield is a diversified and
influential media and technology company powering college
athletics. Through its digital and physical platforms, Learfield
owns and leverages a deep data set and relationships in the
industry to drive revenue, growth, brand awareness, and fan
engagement for brands, sports, and entertainment properties. With
ties to over 1,200 collegiate institutions and over 12,000 local
and national brand partners, Learfield's presence in college sports
and live events delivers influence and maximizes reach to target
audiences. With solutions for a 365-day, 24/7 fan experience,
Learfield enables schools and brands to connect with fans through
licensed merchandise, game ticketing, donor identification for
athletic programs, exclusive custom content, innovative marketing
initiatives, NIL solutions, and advanced digital platforms. Since
2008, it has served as title sponsor for the acclaimed Learfield
Directors' Cup, supporting athletic departments across all
divisions.
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SOURCE First Horizon Corporation