The NEW Hidden Valley Ranch flavor - along with
six additional flavors - will be hitting shelves this spring
OAKLAND,
Calif., March 6, 2024 /PRNewswire/ -- Hidden
Valley Ranch and Cheez-It have come together to create the
cheeziest addition to the Hidden Valley Ranch innovation lineup
just in time for National Ranch Day (drum roll please) ---
Introducing: Cheezy Ranch! Crafted
with 100% real cheese and the zesty flavor of ranch, Cheezy Ranch is a delicious addition to your
favorite Cheez-It cracker or salty snacks for the ultimate
cheezy bite, delivering a rich and savory flavor experience.
"Ranch fans never cease to amaze us with their creative twists
on Hidden Valley Ranch," said CC Ciafone, Marketing Director at
Hidden Valley Ranch. "When we caught wind of them combining the
irresistible flavors of Hidden Valley Ranch with Cheez-It
crackers, we were blown away. We couldn't be more thrilled to make
this dream collaboration a reality!"
Cheezy Ranch is the perfect way
to add a cheezy ranch twist and some serious flavor to your
favorite dippable foods. Drizzle it over a plate of nachos or use
it as the ultimate dipping sauce for golden, crispy French fries or
a freshly baked, warm soft pretzel – the possibilities are
endless!
"Hidden Valley Ranch and Cheez-It fans share the same
obsession with our delicious food, so bringing them together made
perfect sense," said Cara
Tragseiler, Senior Brand Director for Cheez-It. "For
the first time ever, our fans can drizzle the cheezy deliciousness
they know and love on just about anything! That's why we're so
excited to partner with Hidden Valley Ranch to bring this
craveable, cheezy combo to all kinds of snacks."
Cheezy Ranch will be available
for purchase at Walmart and Kroger grocery stores nationwide for
$5.99. The product is set to hit
Walmart shelves in late March and Kroger stores in April.
The launch of Cheezy Ranch is one
of many ways Hidden Valley Ranch is celebrating this year's
National Ranch Day, which takes place annually on March 10. Ranch lovers can get excited for six
other NEW Hidden Valley Ranch flavors launching this spring -
including a spicy trio exclusive to Walmart - making it easy for
the tangy and savory flavors of ranch to be part of every meal or
snacking moment.
Other product innovations hitting shelves this spring
include:
- Garlic Ranch – the ultimate condiment for pizza dipping
- Nashville Hot – the spicy sauce that's been missing on fried
chicken sandwiches
- Creamy Jalapeno – perfect for drizzling or dipping nachos and
tacos
- Spicy Hot Honey – a sweet and spicy sidekick for pizza and
fried chicken
- Green Goddess – creamy, herb-y deliciousness for salads or
grain bowls
- Parmesan Ranch – a tangy twist for a classic Caesar salad
For more from Hidden Valley Ranch, follow the brand
@hidden.valley or visit hiddenvalley.com. To learn more about
Cheez-It, follow the brand on TikTok or Instagram.
About Hidden Valley Ranch
Hidden Valley® Ranch is the nation's original ranch dressing brand
and was founded in 1954 by Steve Henson. Hidden Valley Ranch
has unleashed America's favorite ranch* across all mealtime and
snacking occasions, offering the bottled Hidden Valley Original
Ranch in many varieties and in more forms for fans to enjoy the
ranch flavor they love. The Hidden Valley Original Ranch Seasoning
and Salad Dressing Mix Shaker is perfect for bringing ranch flavor
to weeknight dinners, Hidden Valley Homestyle Ranch Seasoning makes
great-tasting restaurant ranch attainable at home, Hidden Valley
Ranch Secret Sauce serves up restaurant inspired flavors at home
and Plant Powered Hidden Valley Ranch is Dairy Free with the great
taste you expect. Hidden Valley Ranch's products can be found in
grocery retailers across the country.
*Based on IRI unit sales data for L52WE 08/20/23
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
CLX-B
Media Contact
Benjamin Owings
bowings@currentglobal.com
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SOURCE Hidden Valley® Ranch