Fan-favorite Riblets make a comeback after
more than 5 years and reward fans through The Riblets Return
Tour
CHICAGO, March 19,
2024 /PRNewswire/ -- MorningStar Farms® is kicking
off The Riblets Return Tour with the help of Olympic
Gold Medalist and busy mom, Shawn Johnson
East. Together, they have teamed up to reward fans with the
opportunity to have a First Dibs on Riblets lunch
with Shawn before the nationwide return to shelves in April. The
Riblets Return Tour honors the promise MorningStar Farms® made back
in November, the return of the #1 most requested plant-based item,
Riblets.
Because Nashville knows a thing
or two about BBQ, Shawn Johnson East
is flying one lucky fan to her hometown and hosting a First Dibs
on Riblets lunch at her go-to BBQ spot. Hang out with Shawn and
enjoy chef-prepared dishes featuring deliciously saucy MorningStar
Farms Riblets in Sweet BBQ and Korean BBQ flavors.
"One thing that has stuck with me from my years as
an athlete is the importance of protein to stay fueled to
perform, and now, as a working mom of three, protein is critical
for keeping my energy levels high all day long," said Shawn Johnson East. "MorningStar Farms Riblets
are a convenient and easy meal option when you're looking to add
more plant-based protein to your diet without sacrificing taste.
That's why I am extending a personal invitation to come join me
here in Nashville and be one of
the first to taste Riblets."
Starting today through March 29,
sign up at www.morningstarfarms.com/ribletssweeps for a chance to
win the First Dibs on Riblets dining experience with
Shawn Johnson East in Nashville, Tennessee. No purchase
necessary1.
"After the overwhelming call to bring Riblets back, we knew we
needed to celebrate the return in a big way for our fans," said
Joe Beauprez, Senior Director of
Marketing, Frozen Foods. "We took care in perfecting the Riblets
recipe for the ultimate comeback and can't wait to reintroduce the
sauced riblet in the plant-based protein category, starting with
our First Dibs dining experience in Nashville."
Each serving of Riblets contains 26g of protein and 69% less
saturated fat than the leading boneless pork and chicken rib shaped
patties in BBQ sauce2. Find MorningStar Farms
plant-based Riblets in the freezer aisle this April in two new
tasty sauces, Sweet BBQ and Korean BBQ, for an SRP of $8.79. Follow @MorningStarFarms on
Instagram and Facebook for more ways you can get your hands on
fan-favorite Riblets.
Kellanova
Kellanova (NYSE: K) is a leader in global
snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®,
Cheez-It®, Pop-Tarts®,
Kellogg's Rice Krispies Treats®,
RXBAR®, Eggo®, MorningStar
Farms®, Special K®, Coco
Pops®, and more, Kellanova's vision is to
become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
1 NO PURCHASE NECESSARY. Sweepstakes is open
only to legal residents of the fifty (50) United States and District of Columbia and are eighteen (18)
years of age or older at time of entry. Begins 3/19/24 at 12:00:00 AM
(ET) and ends 3/29/24 at
11:59:59 PM (ET). For details on how
to enter and/or for complete Official Rules, go to
www.morningstarfarms.com/ribletssweeps. Subject to complete
Official Rules. Void where prohibited. Sponsor: Kellanova,
One Kellogg Square, South Tower, Battle
Creek, MI 49016.
2 Disclosure: The leading boneless pork and
chicken rib shaped patties in BBQ sauce contain 3.5g saturated fat
per serving (142g). MSF Korean BBQ & Sweet BBQ Riblets contain
1g saturated fat per serving (142g).
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SOURCE Kellanova