KZL Kerzner

Atlantis, Paradise Island resort in The Bahamas and JOHNSON'S(R) announced today that they have joined together to develop Gentle Travel, a resort-based partnership that will provide families the opportunity to enjoy their vacation and maintain their routine while away from home. This unprecedented travel routine, created with a board-certified and renowned pediatrician - Dr. Jennifer Trachtenberg, is designed to address the pronounced needs of parents traveling with babies. The Gentle Travel program will begin on June 1, the start of what has been predicted to be one of the busiest family travel seasons in recent years. According to a new national survey of 1001 parents conducted by JOHNSON'S(R) and Atlantis in conjunction with BabyCenter.com, the leading online parenting resource, the biggest travel concern for parents of young children is having to bring along all of the products and equipment that they need to care for their baby.(a) This can be especially daunting for the 45 percent of American families who travel by airplane. Delivered with each requested crib to the guest's room, the Gentle Travel kit includes Dr. Trachtenberg's baby routine tips, products from some of JOHNSON'S(R) favorite product lines, including JOHNSON'S(R) SOOTHING NATURALS(TM), JOHNSON'S(R) BEDTIME CREAM and HEAD-TO-TOE(R). Additionally the kit will include a lullaby CD and a specially chosen nightlight to bring about a calming ambience to the hotel room. JOHNSON'S(R) will also provide chosen Atlantis families the opportunity to preview select new products before they are available for purchase. Stresses of family travel Seven out of 10 parents surveyed find it particularly difficult to settle kids down for bedtime after an exciting day -- especially young children whose routines may be disrupted during vacation. Dr. Trachtenberg developed bedtime instructions to help parents continue baby's sleep routine even while on vacation. "As a pediatrician, I often hear from parents about the stresses of family travel, and as mother of three, I have been there myself," said Dr. Jennifer Trachtenberg, pediatrician and medical director of YearsAhead.com, who developed the tips in the Gentle Travel kits. "This new program is exciting because Atlantis and JOHNSON'S(R) are providing parents with an all-in-one package containing the information and products they need from two of the most trusted names in travel and baby care." To further enhance the family experience, Atlantis has created a new Prompt Response line to allow parents to order and quickly receive anything they need to care for their babies, including extra crib sheets, baby bathtubs, bottle warmers and sterilizers, strollers and small refrigerators. Parents can also request one of the resort's more than 100 babysitters, all of whom have been trained on the Gentle Travel process. Each of the baby sitters has also been carefully screened through background checks and qualified in CPR and childcare. The resort will accommodate families with special needs, such as offering custom-designed meals at any restaurant on the property for children with severe food allergies. "Last year, we serviced more than 6,500 cribs at Atlantis. As a leader in family travel, we recognized that this rapidly growing and important guest demographic required our special attention. The result was the development of our first partnership with a major consumer brand on an in-room program. To us, there is no greater leader in the baby category than JOHNSON'S(R), and they were a natural fit to help us create this program," said George Markantonis, President and Managing Director, Kerzner International, Bahamas (the parent Company for Atlantis). "Gentle Travel evidences our commitment to the guest experience at Atlantis, and that extends even to our tiniest visitors." "We always strive to be a true partner to parents and we are excited to be a part of the Gentle Travel program to help make family vacations more enjoyable," said Bridgette Heller, Global President of JOHNSON'S(R). "It just felt right to work with the Atlantis in order to take care of some of the details of traveling with young children so parents could focus on relaxing and creating special memories to treasure." For more information on Atlantis, Paradise Island, please visit atlantis.com. For more information about JOHNSON'S(R), please visit http://www.baby.com. About JOHNSON'S(R) Johnson & Johnson Consumer Products Company, division of Johnson & Johnson Consumer Companies, Inc., develops and markets baby care, wound care and skin care products that address the needs of the consumer and health care professionals and incorporate the latest innovations. The portfolio includes heritage brands JOHNSON'S(R) Baby and BAND-AID(R) Brand Adhesive Bandages as well as leading skin care brands such as AVEENO(R) and CLEAN & CLEAR(R). About Atlantis, Paradise Island resort, The Bahamas Atlantis, Paradise Island is the flagship resort of Kerzner International (NYSE:KZL), a leading international developer and operator of destination resorts, casinos and luxury hotels. The 2,317-room, ocean-themed destination resort in the Caribbean is located on Paradise Island, The Bahamas. This unique property features three interconnected hotel towers built around a 34-acre waterscape with eleven million gallons of fresh and saltwater lagoons and pools. The resort offers an entertainment center with the largest casino in the Caribbean, an impressive collection of luxury boutiques and shops and extensive meeting and convention facilities. Home to the largest open-air marine habitat in the world - second only to Mother Nature, there are 50,000 marine animals in lagoons and displays including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. The Company recently commenced development of a major expansion that includes a 600-room all-suite luxury hotel and a significant enhancement of Atlantis water-based attractions. Certain parts of this expansion have already opened, including Marina Village at Atlantis, with the remaining elements expected to open by early 2007. For further information about Atlantis, Paradise Island; telephone 954-809-2000, or visit on-line at Atlantis.com. For reservations, call your travel agent or 800-ATLANTIS. Both low and high resolution color photography of Atlantis, Paradise Island is available at AtlantisBrand.com. If you are new user to this site, please complete the online registration to be granted access to the Digital Asset Library. (a) The survey, conducted by NovaQuant based out of Oakland, California, polled approximately 1000 women with children under the age of three in the United States. The random-sample survey was conducted via internet from April 14-18, 2006.