DENVER, Oct. 22, 2013 /PRNewswire/ -- The RE/MAX Hot
Air Balloon, one of the most recognized real estate logos, is
commemorating its 35th anniversary this month with celebratory
balloon flights around the world.
(Logo: http://photos.prnewswire.com/prnh/20130930/LA87949LOGO)
The familiar red, white and blue RE/MAX Hot Air Balloon made its
debut at the Albuquerque International Balloon Fiesta in 1978, when
a RE/MAX Region Owner based in Albuquerque thought of putting
RE/MAX in the sky. Soon after, the balloon was featured in the
first RE/MAX advertising campaign on television, and was quickly
adopted as the official company logo, appearing with the slogan,
"Above the Crowd®."
While RE/MAX grew as a company, so did the RE/MAX balloon fleet,
and by 1985 there were approximately 48 RE/MAX Hot Air Balloons in
the U.S. and Canada. Today, it's
recognized as the largest corporate hot air balloon fleet in the
world with 108 balloons in 26 countries on six continents.
"The RE/MAX Hot Air Balloon is an integral part of our
company's storied history and has played a significant role in
RE/MAX becoming the No. 1 name in real estate. We're thrilled to
see the many celebrations of its 35th anniversary during the entire
month of October," said Abby
Lee, Vice President, Brand Marketing and Advertising.
The RE/MAX Hot Air Balloon recently returned to the Albuquerque
International Balloon Fiesta earlier this month. And this past
weekend, it appeared at the Carolina BalloonFest in Statesville, N.C., where the first RE/MAX
Balloon was manufactured.
RE/MAX Balloons are part of many community-centered events,
including flyovers at festivals, night glows, school programs,
charity fundraisers, RE/MAX office grand openings, parades,
music/art festivals and more. RE/MAX Balloons continue to increase
the brand's visibility, and also bring joy and entertainment to
communities around the world.
In 1992, RE/MAX became a supporter of Children's Miracle
Network, which also uses a hot air balloon for its logo. The
co-branding of the two organizations features both balloons and
creates awareness for the partnership that has raised more than
$123 million for sick and injured
children.
For more information about the history of the RE/MAX Balloon,
please visit www.remax.com.
About the RE/MAX Network:
RE/MAX was founded in 1973 by Dave and
Gail Liniger, with an innovative, entrepreneurial culture
affording its agents and franchisees the flexibility to operate
their businesses with great independence. Over 90,000 agents
provide RE/MAX a global reach of more than 90 countries. Nobody
sells more real estate than RE/MAX.
RE/MAX, LLC, one of the world's leading franchisors of real
estate brokerage services, is a subsidiary of RE/MAX Holdings, Inc.
(NYSE:RMAX).
With a passion for the communities in which its agents live and
work, RE/MAX is proud to have raised more than $130 million for Children's Miracle Network
Hospitals®, Susan G.
Komen® and other charities.
For more information about RE/MAX, to search home listings or
find an agent in your community, please visit www.remax.com.
SOURCE RE/MAX, LLC