CHICAGO, Aug. 5, 2019 /PRNewswire/ -- Less than two
years after acquiring the award-winning web development and
software firm booj, RE/MAX, LLC today announced the launch of
the booj Platform, an integrated suite of digital products
that will empower high-producing agents, teams and brokers to
proactively establish, manage and grow client relationships.
Developed by booj engineers in collaboration with thousands of
RE/MAX affiliates, the booj Platform is focused on delivering a
better customer experience by streamlining the work of agents, from
lead generation to post-close nurturing and beyond. Customer
Relationship Management (CRM) is at the core of the booj Platform,
deeply integrating additional features, including:
- Digital Branding
RE/MAX agents, teams and offices can
build and customize their own branded RE/MAX website in just
minutes. Each site seamlessly integrates with social accounts and
provides in-depth analytics. RE/MAX understands real estate is a
local business and these sites are designed to position RE/MAX
affiliates as local experts.
- Lead Capture
Agents can be more strategic in their
interactions with potential clients, reaching out with relevant,
targeted communications thanks to insights provided by the booj
Platform based on an integrated set of tools that focus on consumer
engagement and enablement. Home Valuation Pages, Individual
Property Websites and Market Snapshots enable RE/MAX to drive
engagement with consumers.
- Client Engagement
The booj Platform provides several
tools to help agents stay top of mind, including The Sphere
Interaction tool, which shows the latest communications with
the customer and gives a visual indicator as to whether or not the
agent needs to reconnect with them or not. Automation features
within the platform can trigger email campaigns and other automated
content based on a consumer's actions on the site. Text, email,
phone calls and marketing activity is driven back into the customer
record allowing a full view of interaction and engagement.
- Deal Management
The fully integrated Deal Pipeline
tool provides a comprehensive view of an agent's current
transactions and potential new business. As an agent moves a deal
to new milestones within the pipeline, the Task Management tool can
automatically mark tasks as completed or open a list of new tasks
to help the agent stay organized.
The booj Platform addresses the need for a holistic real estate
technology solution as a better option to the siloed, one-off
third-party solutions. With CRM at the core of this ecosystem, the
booj Platform also integrates transaction management partners that
are widely adopted across the industry including DocuSign,
dotloop, zipLogix™ and more. By offering deep integrations
with key partners, RE/MAX ensures that agents can continue using
products they know and trust, while allowing data to flow back into
the booj Platform to keep all their information centralized and
easy to access.
"This is a milestone moment for our brand. RE/MAX agents
consistently outsell other agents by more than 2-to-1 at large
brokerages, and the booj Platform will only strengthen their
competitive advantage," said Adam
Contos, RE/MAX CEO. "When
homebuyers and sellers decide to work with a RE/MAX agent, they can
rest assured that their agent comes equipped with the tools,
training and technology to deliver a professional, efficient and
smooth homebuying or selling experience."
The platform is not a simple rebranding of existing solutions,
but rather products built with a deep understanding of the
marketplace and the unique needs of RE/MAX affiliates.
"No one knows their business better than our brokers and agents.
That's why we've gathered feedback from thousands of agents along
the way to ensure what we're producing is what our network needs,"
said Jerry Modes, Senior Vice President of Information Technology
at RE/MAX. "We're the original real estate disruptor and we're
built on a culture of innovation and adaptability. The launch of
the booj Platform is a testament to that revolutionary
culture."
Booj co-founders, John Sable and
Ido Zucker, recognized the opportunity for technology to transform
the real estate business. "The highly-customized platform for
RE/MAX provides world-class experiences to the consumer creating a
more efficient home-buying and selling process," said Sable.
"Aligning this technology with a real estate network with a global
footprint was a first-of-its-kind opportunity and we're excited to
be producing leading technology during this pivotal time in the
industry," added Zucker.
A fundamental element of the booj Platform is based on feedback
driving future development. "This is just the beginning. RE/MAX
will continue optimizing and building on the booj Platform over
time," adds Contos. "We have an unwavering focus on winning. The
goal is to remain the pack leader – keeping people engaged so that
a client today, remains a client tomorrow."
Product rollout has begun and will continue throughout the
remainder of the year. Initial rollout of the platform is for U.S.
company-owned regions and then to participating independent regions
and Western Canada with plans to
expand further internationally. The next phase of this rollout will
include a new remax.com and consumer-facing mobile experience that
will enable RE/MAX affiliates to deliver a more data-driven and
efficient homebuying experience. For more information on RE/MAX and
the booj Platform visit the Technology page on RE/MAX ABOVE
magazine website.
About the RE/MAX Network
As one of the leading global
real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX
Holdings (NYSE: RMAX) with over 125,000 agents in more than 110
countries and territories. Nobody in the world sells more real
estate than RE/MAX, as measured by residential transaction sides.
Dedicated to innovation and change in the real estate industry,
RE/MAX launched Motto Mortgage, a ground-breaking mortgage
franchisor, in 2016 and acquired booj, a real estate technology
company, in 2018. RE/MAX agents have lived, worked and served in
their local communities for decades, raising millions of dollars
every year for Children's Miracle Network Hospitals® and other
charities. To learn more about RE/MAX, to search home listings or
find an agent in your community, please visit www.remax.com. For
the latest news about RE/MAX, please
visit www.remax.com/newsroom.
About booj
Founded in 2005 by Managing Partners and
technology evangelists Ido Zucker and John
Sable, booj has rapidly become an industry leader in
producing end-to-end productivity solutions for real estate
brokerages. The company has won numerous awards and was ranked in
the Inc. 5000 for rapid growth for six consecutive years. With the
acquisition, RE/MAX welcomed 70 premier technology developers,
engineers and strategists to the team. Today that number is over
100. By bringing this real estate technology leader in-house,
RE/MAX gained a competitive edge, having a full-time team dedicated
to advancing the space on an ongoing basis.
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SOURCE RE/MAX, LLC