DENVER, Oct. 25, 2019 /PRNewswire/ -- Winning first
place in the Business to Consumer Marketing category, RE/MAX
digital marketing efforts were recognized at the International
Franchise Association (IFA) annual Marketing Innovation &
Technology Conference (MITcon) held October
23-25, 2019, in Austin,
Texas. RE/MAX won for the "Creating Custom Videos Through
RE/MAX Hustle" campaign, which empowers agents, teams and
brokers throughout the RE/MAX network to create engaging,
customized video content with a few clicks of a button.
Created in partnership with San
Francisco-based advertising agency Camp + King, the
network's customizable video generator allows RE/MAX agents to
communicate with clients through 15-second videos for promotion
across most social media platforms, personal and professional
websites.
"Creating turnkey tools to help our agents in their video
marketing efforts is a top priority for RE/MAX," said Abby Lee, RE/MAX Senior Vice President,
Marketing and Communications, who was recently honored as a Brand
Innovators Top 100 Women in Brand Marketing winner.
The MITcon Awards recognize franchising's top digital marketing
campaigns and technology innovations.
"Staying true to our North Star of delivering unique value to
our network, the customizable video generator is just one piece of
our national advertising campaign," said James Schwartz, RE/MAX Vice President, Marketing
and Media Strategies. "This tool helps our agents overcome issues
they often encounter with creating video assets on their own and,
at the same time, helps them leverage the incredible power of the
RE/MAX brand."
Utilizing messaging and imagery from the "The Sign of a RE/MAX
Agent" national campaign, RE/MAX set out to create a fun,
easy-to-use portal for agents to add a more personalized touch to
their marketing efforts. Agents personalize the spots with their
photo, preferred brand logo (standard RE/MAX Balloon logo, The
RE/MAX Collection logo or RE/MAX Commercial logo), contact
information and top three competitive advantages. It all adds up to
a staggering 11,000+ combination options for agent customization.
The process takes just seconds. And with a final click, it's all
seamlessly integrated into a personalized video accessed via
download or a sharable link. There's no limit on how many videos
the agent can create or share, so the possibilities and use cases
are endless.
RE/MAX continues to build this tool and increase customization
options, helping it remain a core resource for RE/MAX agents.
Earlier this year, RE/MAX was named the #1 real estate franchise
brand in the 2019 Franchise Times Top 200. It's the 11th straight
year RE/MAX led all real estate franchise brands in the survey,
which ranks franchise systems by global systemwide sales.
About the RE/MAX Network
As one of the leading global
real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX
Holdings (NYSE: RMAX) with over 125,000 agents in more than 110
countries and territories. Nobody in the world sells more real
estate than RE/MAX, as measured by residential transaction sides.
Dedicated to innovation and change in the real estate industry,
RE/MAX launched Motto Mortgage, a ground-breaking mortgage
franchisor, in 2016 and acquired booj, a real estate technology
company, in 2018. RE/MAX agents have lived, worked and served in
their local communities for decades, raising millions of dollars
every year for Children's Miracle Network Hospitals® and other
charities. To learn more about RE/MAX, search home listings or find
an agent in your community, please visit www.remax.com. For the
latest news about RE/MAX, please visit www.remax.com/newsroom.
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SOURCE RE/MAX, LLC