UPS Ready to Help Love Bloom Worldwide on Valentine’s Day
11 Février 2019 - 4:00PM
- Air shipment demand drives
forecasted transportation of 89 million flowers; up from 88 million
in 2018
- Last-minute sweethearts can ship
as late as Feb. 13
- Use promo-code “EASY” to save up
to 40%
We might be in a digital age, but, when it comes to the year’s
sweetest holiday, an emoji-filled text just won’t do. That’s why
UPS (NYSE: UPS) is gearing up its global logistics of love network
to deliver an estimated 89 million flowers in time for Valentine’s
Day.
The projection, an increase of one million from the number of
flowers delivered in 2018, means about nine million pounds of
blooms will crisscross the globe in time for Cupid’s big day. To
ensure these precious flowers arrive at peak freshness, UPS
shepherds the shipments from colorful growing fields in Latin
America through the Miami International Airport, where UPS is one
of the largest air cargo carriers, to final recipients in less than
two days. UPS has added 50 extra flights during this period to
handle what is expected to be more than 517,000 bloom-filled
boxes.
“UPS is ready to deliver flowers with a speed rivaling Cupid’s
arrows,” said Kevin Warren, UPS’s chief marketing officer. “This is
made possible by our intelligent logistics network, which can
deftly handle everything from precious flowers to a critical
healthcare supply and everything in-between.”
UPS’s state-of-the-art network ensures that flowers arrive in
pristine condition. Temperature-controlled aircraft and trucks
carefully transport the precious blooms from fields in countries
like Ecuador and Colombia to the United States. Teams then meet the
shipments at the Miami UPS facilities and rush them to an enormous
refrigerated warehouse cooler the size of about five basketball
courts. U.S. Customs and Border Protection agents inspect and sort
the boxes for fast clearance before flower distributors pick them
up and get them to delivery.
“The need for a reliable logistics partner is crucial for us to
spread joy and love to our customers around the globe,” said Galo
Sanchez, executive vice president of The Elite Flower, Colombia’s
largest privately-owned flower farm. “Because we know millions of
sweethearts are counting on us, every year, we depend on UPS’s
operational expertise to ensure that love blooms on Valentine’s
Day.”
According to the National Retail Federation, U.S. consumers
will spend an estimated $20.7 billion, up from $19.6 billion a year
ago, on gifts for Valentine’s Day. Roughly $1.9 billion of that
will come from flowers.
Those looking to send last-minute gifts in time for Valentine’s
Day, can do so as late as Feb. 13 using UPS Next Day
Air® service. Click here for the UPS Valentine’s Day
Shipping Calendar.
To sweeten the season, UPS is extending its “EASY” campaign,
which offers savings ranging from 20% off list rates for UPS Ground
shipments within the U.S. and up to 40% off UPS air services within
the U.S. and selected worldwide services, including shipments to
Canada and Mexico. To take advantage of instant savings, customers
enter the promo code EASY when shipping on ups.com. Additional
information is also available here and the promotion is
valid for any U.S. shipper, including those in Alaska or Hawaii.
(Terms and conditions apply.)
For visuals of how UPS transports flowers from farm-to-consumer
in less than two days, please visit pressroom.ups.com.
About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a
broad range of solutions including transporting packages and
freight; facilitating international trade, and deploying advanced
technology to more efficiently manage the world of business.
Headquartered in Atlanta, UPS serves more than 220 countries and
territories worldwide. UPS was awarded America’s Best Customer
Service company for Shipping and Delivery services by Newsweek
magazine; Fortune magazine’s Most Valuable Brand in Transportation;
and top rankings on the JUST 100 list for social responsibility,
the Dow Jones Sustainability World Index, and the Harris Poll
Reputation Quotient, among other prestigious rankings and awards.
The company can be found on the web at ups.com or pressroom.ups.com
and its corporate blog can be found at longitudes.ups.com. The
company’s sustainability eNewsletter, UPS Horizons, can be
found at ups.com/sustainabilitynewsletter. To get UPS news
direct, follow @UPS_News on Twitter.
Dawn Wotapka
404-828-8896
dwotapka@ups.com
United Parcel Service (NYSE:UPS)
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