UPS Reinforces Commitment To Diverse Customers
04 Mars 2019 - 3:30PM
UPS (NYSE:UPS) today reaffirmed its long-held commitment to
diversity and inclusion by announcing a series of new initiatives
aimed at increasing growth opportunities for diverse customer
segments around the world. These initiatives include the
development of a global effort to help women business owners gain
access to world markets, a collaboration with the federal
government promoting women’s economic empowerment, and the creation
of a new marketing leadership position focused on diversity
marketing.
“These initiatives will expand our capabilities within the small
and medium-sized business space and leverage our global logistics
expertise to help accelerate the growth of minority- and
women-owned companies,” said Kevin Warren, UPS chief marketing
officer. “Adding additional professional resources and new product
and support programs is part of our focus on offering solutions
that support small businesses in their goals.”
The newest initiative is a global effort to help women business
owners learn about exporting. It’s called the UPS Women Exporters
Program. The UPS Foundation is partnering with the International
Trade Centre’s SheTrades initiative, which helps to train and
connect women entrepreneurs with buyers around the world. For
example, through SheTrades Argentina, UPS will work with
Argentina’s Department of Economic Development to establish
workshops to provide access to markets, knowledge and technical
proficiency to women entrepreneurs.
Additionally, UPS has created the role of vice president of
marketing, diverse segments. This new position will help UPS
advance its global commitment to diversity and inclusion, focusing
not only on customers, but vendors, employees and communities as
well.
UPS named Kathleen Marran, a 25-year UPS marketing veteran, to
fill the post. Her role is to lead UPS’s efforts to deliver
growth-oriented solutions to minority- and women-owned businesses
around the world.
Marran will bring together the best of UPS, leveraging the
company’s intelligence, data, leadership and expertise to help
deliver growth-oriented and relatable connections and solutions to
minority- and women-owned companies. She will also lead a newly
created external advisory panel, which will focus on identifying
and advancing opportunities for those businesses.
“Kathleen will bring critical international experience and
perspective to this important new role,” Warren continued. “This
position will be fundamental to the growth of our business and our
people well into the future.”
About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a
broad range of solutions including transporting packages and
freight; facilitating international trade, and deploying advanced
technology to more efficiently manage the world of business.
Headquartered in Atlanta, UPS serves more than 220 countries and
territories worldwide. UPS was awarded America’s Best Customer
Service company for Shipping and Delivery services by Newsweek
magazine; Forbes Most Valuable Brand in Transportation; and top
rankings on the JUST 100 list for social responsibility, the Dow
Jones Sustainability World Index, and the Harris Poll Reputation
Quotient, among other prestigious rankings and awards. The company
can be found on the web at ups.com or pressroom.ups.com and its
corporate blog can be found at longitudes.ups.com. The company’s
sustainability eNewsletter, UPS Horizons, can be found at
ups.com/sustainabilitynewsletter. To get UPS news direct,
follow @UPS_News on Twitter.
Alex Roberts
475-606-4954
alex.roberts@fleishman.com
United Parcel Service (NYSE:UPS)
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