UPS “Browns,” Company’s Iconic Uniform, Get A Makeover
18 Septembre 2019 - 3:00PM
- First major redesign in decades to uniforms worn by 125,000
drivers worldwide
- Company’s greatest brand ambassadors get new look and feel
- Polo-style shirt, performance fabrics and reflective logos will
improve driver comfort, safety and performance
- Old uniform pieces will be recycled
UPS “Browns,” one of the world’s most iconic and recognizable
corporate uniforms, are getting a makeover.
It’s the first major redesign since the early 1920s, and the
most significant change since the company’s drivers began wearing
shorts in the early 1990s. The uniform is currently worn by about
125,000 drivers around the globe.
“UPS is in the midst of a company-wide Transformation, and a
significant part of that effort involves a cultural and brand shift
that embraces innovation, speed and relevance,” said Chief
Marketing Officer Kevin Warren. “Our new uniforms have a more
contemporary look consistent with the company’s ongoing
Transformation efforts.”
The updates are designed to improve driver comfort, safety and
performance. UPS drivers are often referred to as industrial
athletes, so many of the changes to the uniform include using
performance fabrics with improved stretch for better range of
motion. Among the changes:
- Availability of a new pullover polo-style shirt with a
three-button collar, made from a performance micro pique fabric
that wicks moisture, improves breathability and enhances employee
comfort in warm temperatures. The shirt is available in a
short-sleeved version, and for the first time, includes color
blocking on the sides.
- UPS® brand marks on the front and back of the shirt are
embedded with reflective technology to make employees significantly
more visible in poor light conditions. In addition, reflective
stripes are being added to the shirt sleeves as well as the winter
cap.
- Pants are now made with stretch twill, with a lower waist and
more modern fit.
- A baseball-style mesh hat is also made of moisture wicking
heat-regulating mesh material, as opposed to plastic. The company
also offers a wide-brimmed hat for sun protection.
“Compared to the old uniform, this is a big improvement,” said
29-year Hialeah, Florida delivery driver Mark Monroe. Monroe was
one of about 100 drivers in 30 locations who participated in months
of beta testing of the new uniform options. “I’d give it a ten. Ten
plus, plus! It breathes and it’s much more comfortable fabric – it
makes a huge difference compared to the old uniform.”
Another Hialeah-based driver, Juan Constante, who has been with
UPS for 31 years, feels the same way about the new Browns. “This is
south Florida, so temperatures can be in the 90s with high
humidity. It’s (the new polo shirt) moisture wicking so it keeps
you cooler,” said Juan. “And there’s nothing wrong with going out
there, doing a good job and looking good while you’re doing it. Two
thumbs up!”
Outfitting UPS’s driver workforce is no small task. It takes
nearly 4 million yards of brown cloth and 2 million yards of brown
thread for the 375,000 hats, 405,000 shirts, 375,000 pairs of
trousers and 290,000 pairs of shorts issued to UPS drivers. That’s
enough cloth to stretch the distance of the Mississippi
river.
As the new uniforms are phased in, UPS doesn’t plan to let the
old ones go to waste. Old uniform pieces will be recycled, keeping
old fabric out of landfills.
The new uniforms are being phased in across the country. And the
current uniform options – including the most popular current shirt,
a “shirt-jack” with a squared off bottom, worn untucked – aren’t
going away. Drivers are able to choose the option they
prefer.
New shirts and hats will continue to include the distinctive
Circle of Honor patch, first added to uniforms about a decade ago
for drivers who have reached the milestone of 25 years of safe
driving.
Editor’s Note: Photos available at pressroom.ups.com.
About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a
broad range of solutions including transporting packages and
freight; facilitating international trade, and deploying advanced
technology to more efficiently manage the world of business. UPS is
committed to operating more sustainably – for customers, the
environment and the communities we serve around the world.
Headquartered in Atlanta, UPS serves more than 220 countries and
territories worldwide. UPS was awarded America’s Best Customer
Service company for Shipping and Delivery services by Newsweek
magazine; Fortune magazine’s Most Valuable Brand in Transportation;
and top rankings on the JUST 100 list for social responsibility,
the Dow Jones Sustainability World Index, and the Harris Poll
Reputation Quotient, among other prestigious rankings and awards.
The company can be found on the web at ups.com or pressroom.ups.com
and its corporate blog can be found at longitudes.ups.com. The
company’s sustainability eNewsletter, UPS Horizons, can
be found at ups.com/sustainabilitynewsletter. Learn more about
our sustainability efforts at ups.com/sustainability. To get UPS
news direct, follow @UPS_News on Twitter. To ship with UPS,
visit ups.com/ship.
Dan McMackin
dmcmackin@ups.com
United Parcel Service (NYSE:UPS)
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