SAN ANTONIO, Nov. 11, 2019 /PRNewswire/ -- At a dinner
event Friday evening hosted by HerdX, with the support of the US
Embassy in Japan, HerdX and UPS
celebrated the announcement of a global logistics partnership at a
historic dinner event featuring blockchain verified beef from
the United States to Japan. This groundbreaking type of delivery
method has huge implications toward the advancement of traceability
and quality assurance for the entire food industry worldwide.
Over the past decade the market has shifted rapidly as data
driven consumers are increasingly demanding to know more about the
food they are buying. HerdX, as a third-party provider with a
unique open source platform, works with every participant along the
intricate supply chain in order to supply provenance data to the
end consumer. By creating a blockchain partner network HerdX has
been able to prove that the origins and journey of beef and lamb
meat products are authentic and of higher quality.
UPS created a custom integrated visibility tool that plugs into
HerdX's blockchain technology and provides live updates and
authenticated data points throughout the shipment journey. For this
special dinner event at Ruby Jack's,
an ECN Hospitality steakhouse in Tokyo, USDA certified Black Angus beef by
Creekstone Farms was shipped air freight wrapped in UPS Temperature
True packaging from Kansas to
Japan. This advanced packaging
technology contains sensors that monitor and record temperature
throughout the shipment from origin to destination. This data
provides quality assurance that the meat never went above the
required temperature.
Romaine Seguin, UPS President of
Global Freight Forwarding, states, "We're committed to upholding
HerdX's industry-leading quality assurance and traceability
standards for all customers eyeing international growth moving
forward."
Ron Hicks, HerdX Founder and CEO
states, "UPS Logistics and Freight services more than 220 countries
and territories worldwide, making it a perfect fit for HerdX. Our
official international logistics partnership gives HerdX
unprecedented scaling power, which in turn provides incredible
expansion opportunities for American cattle producers. At the same
time, we are thrilled to receive the support from the U.S. Embassy
in Tokyo, following the U.S. and
Japan trade deal that was recently
signed in New York in September of
this year, expanding both United
States and Japan market
access to more farm, industrial, and digital products." Hicks
continued, "The timing couldn't be more perfect to work together
with both UPS and Japan companies
to grow bilateral trade opportunities."
About HerdX
HerdX, an agri-tech and data company,
created the first end-to-end solution from farm to table for beef
and lamb products. Starting at the farm, the HerdView system tracks
animal movement providing insights and herd management tools for
farmers. A select piece of that data is uploaded to blockchain and
travels through the entire supply chain where then the meat is
presented to the customer at a restaurant or grocery store. The
customer is able to scan a QR code on the menu to view verified
health and provenance data of the meat they are eating.
About UPS
UPS (NYSE: UPS) is a global leader in
logistics, offering a broad range of solutions including
transporting packages and freight; facilitating international
trade, and deploying advanced technology to more efficiently manage
the world of business.
To learn more about HerdView products or the HerdX Taste of
Trust program, visit HerdX. For more information about UPS
Custom Brokerage services, visit UPS Custom Brokerage.
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SOURCE HerdX Inc.