Ware2Go Integrates With Google to Deliver 'Free and Fast' Shipping Commitments to Online Shoppers
27 Août 2020 - 3:00PM
Business Wire
New Integration Enables Merchants to
Dynamically Display Delivery Promises to Google Shopping Users,
Driving Conversions, Revenue and Ad Efficiency
Ware2Go, a UPS (NYSE:UPS) company that helps merchants simplify
fast delivery to customers, today announced a new e-commerce
partnership and integration with Google Shopping. The integration
will dynamically display free, fast delivery promises within
merchants’ Google ads, based on real-time inventory availability
across Ware2Go’s fulfillment network. These annotations will help
merchants optimize ad efficiency using Google Shopping, driving
revenue by advertising free, fast shipping offers much earlier in
the buyer’s journey, including at the point of initial product
research via Google Search.
"Ware2Go is committed to building relationships with partners
that enable merchants to exceed customer expectations across
commerce,” commented Ware2Go CEO Steve Denton. “By pairing the new
Google Free and Fast offering with our flexible and scalable
fulfillment solution, merchants can grow their market demand faster
by positioning their delivery speed as a revenue driver.”
In fact, a recent Ware2Go survey indicated that 52% of merchants
found a fast shipping promise to be the most effective tactic to
increase cart conversion, with nearly 65% of merchants reporting an
increase of up to 25% in conversion rates when 1-2 day delivery was
offered.
Google’s own research into behavioral shopping patterns shows
clear consumer preference for products with a free and fast
delivery promise, demonstrating that Ware2Go’s extended 1-2 day
delivery footprint not only increases customer satisfaction but
also drives conversions and ultimately top line revenue for its
merchants. When Ware2Go’s merchant partner O2 Natural Recovery, a
sports recovery and energy drink brand, began including their fast
shipping promise in their advertising messaging, they saw a clear
uptick in overall sales.
“Partnering with Ware2Go was a game-changer for our marketing
strategy. Once we were able to deliver within 1-2 days, our
customers were floored. By promoting faster shipping guarantees at
the top of the sales funnel we expect conversion rates to
increase,” said Dave Colina, Founder and CEO at O2.
According to initial data from Google Shopping, merchants
displaying the free and fast annotation saw a 7% increase in
conversions, a 10% increase in conversions per dollar, and a 9%
overall conversion rate. In addition, Ware2Go’s data-driven
insights around fulfillment-node, demand forecasting, and inventory
optimization will allow merchants to leverage a fully optimized
supply chain in support of their Google fast and free advertising
efforts.
About Ware2Go
Ware2Go, a UPS Company, operates a turnkey nationwide
fulfillment network designed to help merchants easily position
products closer to end customers for a fast, inexpensive and
reliable order-to-delivery experience. Ware2Go offers an integrated
solution for storage, pick, pack, and shipping services to
businesses of all sizes through an intuitive cloud-based technology
platform that makes it easy to extend your distribution footprint
and scale up and down as your operational needs change. Ware2Go
simplifies nationwide fulfillment to help you meet your customers’
needs and expectations. For more information, visit
http://www.ware2go.co/.
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version on businesswire.com: https://www.businesswire.com/news/home/20200827005064/en/
Gabrielle Jasinski Bospar for Ware2Go 708-732-3913
gabrielle@bospar.com
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