Red Lion Hotels' Corporate Rate Programs Rated Highest in Business Travel News Survey
14 Février 2005 - 7:08PM
PR Newswire (US)
Red Lion Hotels' Corporate Rate Programs Rated Highest in Business
Travel News Survey Ranked among the "Top 5" in its segment SPOKANE,
Wash., Feb. 14 /PRNewswire-FirstCall/ -- WestCoast Hospitality
Corporation (NYSE:WEH) today announced that its Red Lion brand was
ranked first by respondents in the 2005 Business Travel News' Top
U.S. Hotel Chains Survey with the best corporate rate programs.
"We're pleased that the marketplace has acknowledged some of the
innovative corporate rate initiatives we've introduced over the
past year," said Bill Heaney, Vice President, Sales. "For large and
medium sized companies, our negotiated rate programs are flexible
and provide last room availability, attributes our customers have
told us are important to them," added Heaney. In the Business
Travel News survey, 6,000 corporate travel managers and business
travel agents were asked to rank the hotels with which they do
business across multiple price point segments. In the "mid-price
with food and beverage" segment, Red Lion ranked in the top-five
overall based on survey responders' rankings of eleven criteria
deemed critical in the hotel purchase decision and ranked first in
corporate rate programs. "We're pleased that the corporate market
has responded so favorably to the initiatives we've launched over
the past eighteen months," said John Taffin, Executive Vice
President, Hotel Operations. "Our free Net4Guests high speed
Internet access, 'Stay Comfortable' plush pillow top mattresses,
and 'We Promise or We Pay' rate parity program are resonating in
the marketplace," added Taffin. In 2004, Red Lion also introduced
two new corporate rate programs aimed at both large and small
businesses. Its "Pride Rate" program allows companies and
individuals who would not normally qualify for volume discounts to
obtain favorable pricing based on their preferred usage of Red Lion
hotels. In addition, and as an example of a business-to-business
partnership, members of Alaska Airlines' and Horizon Air's
"EasyBiz" online corporate booking tool are automatically provided
with preferential EasyBiz corporate rates at all Red Lion hotels.
"We're proud to partner with Red Lion as our single EasyBiz hotel
partner and know that our EasyBiz members appreciate the additional
hotel savings our relationship provides," said Bob Derse, Manager -
Corporate Internet Sales for Alaska Airlines. In late 2004,
WestCoast Hospitality Corporation announced it will invest $40
million to revitalize all of the Red Lion Hotels it owns -- one of
the most significant facility improvement programs in company
history. The investment will enhance 31 hotels, accelerating the
company's ongoing program to improve hotel quality by increasing
customer comfort, freshening decor and modernizing with technology.
It also builds on the $11 million the company invested during 2004
on such hotel improvements. WestCoast Hospitality Corporation is a
hospitality and leisure company primarily engaged in the ownership,
management, development and franchising of mid-scale, full service
hotels under its Red Lion(R) and WestCoast(R) brands. In addition,
through its entertainment division, which includes its
TicketsWest.com, Inc. subsidiary, it engages in event ticket
distribution and promotes and presents a variety of entertainment
productions. G&B Real Estate Services, its real estate
division, engages in traditional real estate-related services,
including developing, managing and brokering sales and leases of
commercial and multi-unit residential properties. This press
release contains forward-looking statements within the meaning of
federal securities law, including statements concerning plans,
objectives, goals, strategies, projections of future events or
performance and underlying assumptions (many of which are based, in
turn upon further assumptions). The forward-looking statements in
this press release are inherently subject to a variety of risks and
uncertainties that could cause actual results to differ materially
from those expressed. Such risks and uncertainties include, among
others, matters discussed in the Company's annual report on Form
10-K for the 2003 fiscal year and in other documents filed by the
Company with the Securities and Exchange Commission. Contact: John
Taffin Title: Executive Vice President, Hotel Operations Phone:
1-509-459-6100 Internet: http://www.westcoasthotels.com/
http://www.ticketswest.com/ http://www.redlion.com/
http://www.g-b.com/ DATASOURCE: WestCoast Hospitality Corporation
CONTACT: John Taffin, Executive Vice President, Hotel Operations,
of WestCoast Hospitality Corporation, +1-509-459-6100 or Web site:
http://www.westcoasthotels.com/
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