TicketsWest Launches New Website
29 Août 2005 - 6:30PM
PR Newswire (US)
Unique New Features Enhance Service to Both Consumers and Clients
SPOKANE, Wash., Aug. 29 /PRNewswire-FirstCall/ -- TicketsWest, a
division of WestCoast Hospitality Corporation (NYSE:WEH), announced
today it has launched a new website. TicketsWest engages in event
ticket distribution throughout the United States and promotes and
arranges presentations of a variety of entertainment productions,
including a six week engagement this fall of Disney's The Lion King
in Spokane, Washington. Its new website
(http://www.ticketswest.com/) is designed to take advantage of new
technologies that provide an exceptional user experience and
deliver reliability during periods of demand. TicketsWest
contracted with MRM Partners, a unit of McCann Worldgroup, which is
owned by Interpublic Group of Companies, to develop the new
website. Taking a "customer first" approach in designing the site,
extensive research was conducted to determine what clients and
customers thought were the most important features when making
ticket purchases on the internet. Ease of use, ability to zero in
on a specific event quickly, intelligent browsing, and most
importantly, reliability and accuracy were some of the key factors
mentioned during initial focus group meetings. The homepage now
includes a quick search feature that allows a customer to specify a
particular artist, venue, location, or date, all with the ease of
one click. The site is also user configurable and allows specific
interests or geographical preferences to either be associated with
a customer's profile or modified on a single use basis. An advanced
notification system allows customers to receive updates on their
specific interests as new events are introduced in the system. The
new ticketswest.com site delivers an industry leading user
experience that allows for access to deep and broad content and
makes it easier then ever for customers of the new website.
"TicketsWest is focusing on the end user and providing better
options for clients in the way they distribute tickets online,"
said Jack Lucas, Vice President, TicketsWest. "Our new website and
its underlying technology represent a bold step forward for the
industry in terms of distribution options available," continued
Lucas. As an example of the new website's flexibility, third party
partner websites can now interact directly with the ticketswest.com
ticketing engine eliminating the need to refer customers off of the
host site or install proprietary code to fulfill a web based event
transaction. This is especially important as more customers seek
sites that provide an integrated "one stop" shopping experience.
Additional flexibility is delivered through new tools that easily
allow clients to manage editorial, informational and graphical data
through a comprehensive content management system that eliminates
redundant data entry. The new TicketsWest site is built around a
sophisticated booking engine and throttling platform that ensures
severe spikes in volume are managed effectively for maximum site
reliability. Another strong feature of the new website is a
flexible application programming interface which was developed for
ticketswest.com that provides a multitude of options for third
party partners to distribute their event inventories. These options
include: delivering turn-key private label solutions, deep-linking
in to exclusive content areas of ticketswest.com and servicing
transactions via the application programming interface through
direct integration within a third party website. Lucas also noted,
"When we began this project a year ago, our objective wasn't just
to improve upon our current site -- we wanted to build a 21st
century online event fulfillment solution that leveraged the
growing importance of the internet for on-line ticket sales. We
believe this new website positions us to be even more competitive
and will help improve our already strong brand recognition
throughout the United States." About TicketsWest TicketsWest
engages in event ticket distribution throughout the United States
and promotes and arranges presentations of a variety of
entertainment productions, including a six week engagement this
fall of Disney's The Lion King in Spokane, Washington. About
WestCoast Hospitality Corporation WestCoast Hospitality Corporation
is a hospitality and leisure company primarily engaged in the
ownership, management, development and franchising of upper
mid-scale, full service hotels under its Red Lion(R) and
WestCoast(R) brands. G&B Real Estate Services, its real estate
division, engages in traditional real estate-related services,
including developing, managing and brokering sales and leases of
commercial and multi-unit residential properties. Contact: Jack
Lucas Title: Vice President, TicketsWest Phone: 509-777-6322
Internet: http://www.ticketswest.com/ DATASOURCE: WestCoast
Hospitality Corporation CONTACT: Jack Lucas, Vice President of
TicketsWest, +1-509-777-6322 Web site:
http://www.westcoasthotels.com/ http://www.ticketswest.com/
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